Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.
The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.
Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.
1. SE Ranking
Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.
When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.
Here are some amazing benefits of using SE Ranking:
- To track website positions at any location in the world
- To perform a comprehensive website audit
- To check and analyze backlinks
- To find profitable keywords for your projects
- To group keywords with search volume
- To manage social media campaigns
Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.
Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.
Here are a few great features of Ahrefs:
- To find new content ideas with Content explorer
- To monitor competitors’ link profiles
- To conduct a detailed crawl report of websites
- Get alerts for competitors’ new links
- To get notice of broken links
If you want to learn more about Ahrefs, you can use a free trial within 14 days.
Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.
The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.
To find out more about Alexa possibilities, you can try a 7-day trial.
Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.
Once you enter a website or a list of websites, you will get data on:
- What are the basic traffic sources (Search, PPC, Email, etc.)?
- What are the main competition’s online strategies?
- How much traffic are they receiving?
- How the traffic strategies vary among your rivals and countries?
- Do the rivals use the same traffic sources?
If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.
Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.
When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.
To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.
Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.
I love this industry because digital marketing is always changing and there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.
Here are 5 tools I intend to give a thorough look in 2017.
What are yours?
1. Netpeak Spider
One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).
It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.
It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.
2. Buffer for video
There’s nothing new about Buffer. It’s been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!
Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.
Not in the video game yet? This stats should change your mind:
- 82% of Twitter users watch video content on Twitter
- The number of videos in Facebook feeds has grown by 360%
- In the U.S., people are posting 94% more videos to Facebook
- 50% of Americans who use Facebook daily watch at least 1 video every day
I am sure many of you are aware of Slack but few people know that it’s not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.
The two cool bots to add:
- Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.
- Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.
It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.
It is a cool system that lets you create an easy sales funnel, in a visual way. While I don’t do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.
Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.
Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.
Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).
And which tools are you planning to try in 2017?