The Easiest On Page Optimisation in the World

A Simple Graphic for On Page SEO to maximize your search position in Google.

All the basics are covered.

SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won.

  • Content Style and Design
  • Keyword Optimization and placement
  • Site Speed
  • Optimized images
  • Alt, title and description tags
  • Internal and External linking Strategies

Everything a small business needs to consider when optimizing their site is written in to this, the easiest SEO Infographic check list ever written!

I prepared this info graphic to help clients just starting out online. However, the infographic also keeps the seasoned site creator and content marketer on their toes.

This infographic doesn’t guarantee you first place in Google, or any other search engine. But it does tell you what you need to do if you want to be in the running.

If you want to rank first, both in Google’s eyes and in the eyes of your website visitors, follow these simple steps.

Source: Mallee Blue Media

7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs.

Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event:

1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas

Mentioned tool: SpyFu

2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream

I have also been live-tweeting this session:

3. Mobile Advertising in the Marketing Mix for AT&T by @gregstuart

4. Leveraging Events for Triple Digit SEO Gains by David McClellan @HesDave from CBS Interactive

5. Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi Data Systems by @SharonHDS

Why Advertise on Social Media?

  • Huge Audience: Billions of People
  • Strong Momentum: Projections to double annual ad spending from from $4.6 billion in 2012 to $9.2 billion by 2016.
  • Advanced Ad Targeting: Targets consumers with interests that match the virtues and values of their products.
  • Multiple Engagement and Conversion Opportunities: Generate engagement, likes and followers, as well as traffic, leads and sales.
  • Mobile: with the social consumer on-the-go for proven social ROI (70% of FB users are mobile)
  • Low Cost per Click and Cost per Conversion 3

6. Using linguistic analysis to break through the noise by Benjamin Spiegel @nxfxcom

Mentioned tool: Rapidminer

7. Driving Revenue Over Leads by Bizible CEO Aaron Bird @birdstweets

Best resource mentioned in the presentation: Use this simple checksheet to determine the alignment between marketing and sales from both a team and data point of view

Also read: 30 tweet-sized insights from #CLZSF

Register at ClickZ Live Chicago!

Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ]

Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube.

This month I have decided to go and take a look at two of the most popular press release sites and see if they have recovered from the penalty.

The 1st site I looked at was PR Newswire, who was getting an estimated 441,000 organic visits per month in May before the penalty. As you can see in the image below they are now driving an estimated 47,800 organic visits per month to the site after the penalty.

 pr newswire traffic

The 2nd site I have been monitoring is PR Web, one of the other big players in the Press Release niche. PR Web was getting a whopping 760,000+ estimated organic visits per month in May and since the penalty they are getting just over 34,000 estimated organic visits.

prweb traffic

Due to these penalties both press releases companies have made sweeping changes to what they will allow to be covered in their releases moving forward.

For instance neither agency will allow releases to be published about HCG, Green Coffee Beans, Raspberry Ketone, Garcinia Cambogia, Electronic Cigarettes or Payday Loans.

Most of these products Google will happily to advertise for profit, as seen in the image below.

 garcinia

If you think about the implication of these penalties it should also make it pretty clear that negative seo can be applied to most anyone, regardless of the size, age or reputation of the site in question.

Let’s put this in perspective, both of these sites have millions of existing links pointing to them over the course of several years in the business. The behavior of a few black hat SEO’s out there caused the sites to lose rankings and traffic for keywords which resulted on up to a 90% drop in estimated organic traffic.

While it is unlikely this was an intentional negative SEO attempt the result was the same, the sites were penalized due to behavior outside of their direct control and links they did not build themselves.

How difficult would it be to replicate this same pattern of bad behavior and victimize other, smaller sites that are standing in the way of your rankings?

Matt Cutts put out a YouTube video discussing how negative seo is easily combated through the disavow tool and how webmasters might just find it a minor inconvenience to disavow links.

Below is a snapshot of PR Web’s 26 MILLION links across nearly 200,000 domains I am not sure about you, but I would think reviewing even 1% of those links to be more than a “minor” inconvenience, even if you are lucky enough to have a full time webmaster on your staff.

prweb links

The point is no matter what you do it is in your best interest to regularly check your backlink profile in Google Webmaster tools and 3rd party tools such as Majestic Seo. Many times the penalty is not applied right away and by the time you figure out you have been a victim of negative SEO you may have to go back months to see where those links have come from.

What do you think; do you think Google has made it too easy to use negative SEO as a tactic?