Written by Kelly Mooney and Nita Rollins, The Open Brand: When Push Comes to Pull in a Web-Made World takes a look at the evolution of Web 2.0 and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message: change your attitude to meet the new reality or get left behind. Discuss (1)
In a move that caught many observers by surprise, Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless, the rampant speculation continues. Discuss (1)
Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly, as happened when it engaged in domain name tasting. Other times, though, it can continue for months before enough people catch on to make a real stink. Discuss (10)
Visual search engines try to show us that there’s a better way to search than by looking at 10 links with snippets on a page and making an educated guess. Most try to say that they’re more intuitive. Searchme really is. Keep reading to find out more. Discuss (6)
In my last article, I went over a few of the things that search engines love. Now, I'll finish up the discussion with an article on what they absolutely hate, which includes everything from clutter to cookies. So if you're in the mood to build a website, grab your pen and paper and start taking notes, because this article will offer some of the most important tricks of the trade. Discuss (2)
Sometimes Google does something with very little fanfare that stirs considerable interest. In this article, I’m going to discuss several of their recent moves. If you’re curious about their attempts to index more of the web or make their indexing more useful for searchers, keep reading; you’ve come to the right place. Discuss (3)
I wanted to call this article “Seven Habits of Highly Successful Linkbait,” but I didn’t put in the survey work involved. I have seen and read a lot of linkbait, though, to say nothing of the number of articles I’ve read about creating linkbait. As near as I can tell, linkbait that does well for the site owner that originates it often has seven specific qualities. Discuss (4)
This article will give you a beginner's guide to optimizing your site for search engines. It will focus specifically on what the search engines will be looking for when reading and indexing your site. These are things you will definitely want to utilize, or at least consider. So if you are a novice web designer, or just want to refresh some of the basic concepts, come join us. Discuss (4)
Many civil libertarians will tell you that there were certain problems with the 1996 Telecommunications Act, but there’s one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be concerned? Discuss (2)
SEOs and site owners fight hard to get a top position on the search engine results pages for their chosen keywords. But that’s only half the battle at best. If you’ve optimized your way to the top but still aren’t seeing the traffic and conversions you hoped for, keep reading. Discuss (3)
This is the second part of the two-part series on creative advertisements. Thanks for tuning in. In this segment, we're going to focus on the psychology of "winning advertisements." The theme of the article is recognizing the ingredients for success, which, when combined, can turn a “so-so” advertisement into a “huge seller.” Now, where you apply your newly learned skills is totally up to you, whether it’s to create the marketing campaign of a multinational corporation or just to edge up the popularity of your personal site. Discuss (3)
Social media optimization is the art of using social web sites to promote your business or organization. If you do it right, you can attract thousands of visitors to your web site, to say nothing of the number of links. This article will explain SMO and offer some tips. Discuss (2)
In a previous article, I talked about online reputation management. I explained why it’s important to monitor your reputation online and how to do it. I also discussed what you should already be doing to manage your reputation. In this article, I’ll describe what you should do when the worst happens. Discuss (4)
Be the first to hear about i5/OS V6R1! Hold your calendar on January 30, 2008 for this free webcast on the new i5/OS. Rational's Enterprise Modernization products will be discussed at this webcast as they help to drive the application development environment for this new System i OS. And learn how i5/OS will take you to the next step of efficient, resilient business processing. You will hear about the new i5/OS capabilities as it will be the most significant i5/OS release in years. If you cannot join the webcast on 1/30/08 you can still use this link to listen to the replay.
NEW! Addressing software-as-a-service challenges using Tivoli security and WebSphere solutions Building a software-as-a-service solution requires addressing a few key technical challenges. In this webcast, we'll focus on the role of IBM Tivoli Directory Server and WebSphere Portlet Factory in creating a Software as a Service solution. We will demonstrate how to use Tivoli Directory Server to prevent the user population of one tenant from accessing the virtual portal and portlet components of another tenant. We will also use the dynamic profile capability of WebSphere Portlet Factory to create multiple highly customized applications from one code base.
NEW! Achieving True Agility -- How process can change the behavior of your tools Achieving true agility is a never-ending effort. We will showcase how you can become agile incrementally, a few practices at the time.Which practices should any agile team strive to adopt? What additional practices should you consider based on your needs to scale? Adopting practices are however made much easier with the right tool support. What about if your tools adapt to your practices? We will take a look at how the Jazz technology can be leveraged to make your process change the behavior of your tools.
NEW! Driving Business Success with Rational Process Library Join this webcast, to learn how the Rational Process Library can help with compliance issues, drive process improvement, and assist in service-oriented architecture (SOA) or Agile development. We will take a peek into the Rational Process Library with content around software and systems engineering (including RUP), operations and systems management, program and portfolio management, and asset and SOA governance.
NEW! IBM – Taking Web 2.0 to Work David Barnes, Lead Evangelist for IBM Emerging Internet Technologies will discuss aspects of Web 2.0 that bring value to corporations, academia, and government. He'll also discuss IBM's vision around Web 2.0, including the importance of remixability and consumability. The discussion will culminate with examples of various IBM Software Group solutions you can use to get ahead of the Web 2.0 adoption curve.
IBM – Taking Web 2.0 to Work You'll get answers to many questions and more from David Barnes, Lead Evangelist for IBM Emerging Internet Technologies. David will discuss aspects of Web 2.0 that bring value to corporations, academia, and government. He'll also discuss IBM's vision around Web 2.0, including the importance of remixability and consumability. The discussion will culminate with examples of various IBM Software Group solutions you can use to get ahead of the Web 2.0 adoption curve.
NEW! Best Practices: The Integrated Project and Portfolio Management Platform. Hear how IBM Rational Project and Portfolio Management integrated solutions help teams put the right tools and processes in place to maximize the effectiveness and efficiency of project teams and ensure that the business vision is being executed correctly. Learn how to automate and integrate requirements prioritization, top-down project planning, communications and controls, and methodology deployment to keep your scope, costs, and schedules under control. Tackle with an end-to-end approach the management of scope and scope changes, usage of methodology to control and empower project teams, and optimization of resources to align activity costs with the overall project plan.
Check out the new Jazz space on developerWorks You've heard the buzz about Jazz... want to know more about it from a developer's perspective? Check out the Jazz space on developerWorks. This space is an up-to-date resource for developers, including technical information about Jazz and products built on Jazz, like Rational Team Concert Express. The Jazz space includes content from a wide variety of sources, including links, feeds, and comments from experts.
NEW! Application Development Tools for the Mainframe Developer You probably have thousands of lines of COBOL code loaded with business intelligence and being used to run your business, along with an army of developers maintaining these applications. Learn how to prepare your applications and developers so you can keep that competitive edge and move to a service-oriented architecture with the IBM Rational Enterprise Modernization solutions. Replay is available for 9 months.
Build Forge Express demo: Enabling software delivery excellence for small and midsized businesses This demonstration gives you an overview of IBM® Rational® Build Forge Express Edition, a global offering that provides a framework to automate and execute software processes. Rational Build Forge provides a software assembly line that can support all of your tools, technologies, and platforms so you can achieve a repeatable, reliable, and traceable build and release process.
NEW! Application development for the OLPC laptop The XO laptop (of the One-Laptop-Per-Child initiative) is an inexpensive laptop project intended to help educate children around the world. The XO laptop includes many innovations, such as a novel, inexpensive, and durable hardware design and the use of GNU/Linux as the underlying operating system. The XO also includes an application environment written in Python with a human interface called Sugar, accessible to everyone (including kids). Explore the Sugar APIs and learn how to develop and debug a graphical activity in Sugar using Python.
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