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SEARCH ENGINE OPTIMIZATION

How to Track Conversion Rates in Google Analytics in Google Optimization
     
Rating: 5 stars5 stars5 stars5 stars5 stars / 2
2009-12-29
 
If you use Google Analytics and you're trying to increase the conversions on your website, keep reading. This article will show you how to set up conversion tracking using this service, which is a good first step.


Setting Up Feedburner for SEO in Search Optimization
     
Rating: 5 stars5 stars5 stars5 stars5 stars / 2
2009-12-28
 
You learned the basics of Feedburner and its relationship to SEO in the first part of this two-part series. Now in the second part, you will learn the detailed technical procedures for integrating Feedburner with your website to maximize subscribers and also increase the chance of getting organic links.


How to Use Feedburner for SEO in Search Optimization
     
Rating: 4 stars4 stars4 stars4 stars4 stars / 3
2009-12-23
 
Having trouble getting your new site seen by readers and ranked by the search engines? Feedburner can help. This two-part series explains how to use this popular web feed management system, and how to get the most out of it.  Discuss (1)


Statistical Process Control Implementation in Web Analytics: Key Concepts in Search Optimization
     
Rating: 4 stars4 stars4 stars4 stars4 stars / 4
2009-12-22
 
Many of you reading this article may not know what “statistical process control” or “SPC” is. It is a problem-detection technique implemented for any measurable process. Keep reading as we delve deeper into the appropriate methods and show how to apply them to SEO.


Geo Targeting Techniques in Google for SEO in Google Optimization
     
Rating: 4 stars4 stars4 stars4 stars4 stars / 11
2009-12-21
 
It has been observed by the SEO community over a number of years that search engine rankings in Google are influenced by a so-called “geo-targeting” aspect of the domain (TLD and registrant's background location) and its hosting location. In this article, we'll look into those factors that affect Google's geo-targeting aspects so you can put them to work on your own web site.


Microsoft and OpenX Team Up in Search Engine News
     
Rating: 3 stars3 stars3 stars3 stars3 stars / 8
2009-12-16
 
Whether you’re a very large, already successful company or a small startup, the same rule applies if you want to make money online: increase your ad revenue or sales. This rule even applies to Microsoft, one of the most successful companies of all time, which is why they’ve recently partnered with OpenX. Keep reading to learn the implications of this deal, including its likely effect on Google.


Google Dashboard: An Overview in Google Optimization
     
Rating: 3 stars3 stars3 stars3 stars3 stars / 5
2009-12-15
 
Google's new service is designed to help those concerned about their privacy online to track what the search engine knows about them. It's good to have a central place from which to use its services, but it's making a lot of people nervous. Keep reading to find out why.  Discuss (1)


More Link Building Tips from Ivan in Link Trading
     
Rating: 2 stars2 stars2 stars2 stars2 stars / 9
2009-12-14
 
With hundreds, if not thousands of articles on link building, it’s hard to deliver original content that was not mentioned or discussed elsewhere. In this article you will find some less-than-obvious link building techniques and tips.  Discuss (2)


Create Focused SEO with Subtitles in Search Optimization
     
Rating: 4 stars4 stars4 stars4 stars4 stars / 3
2009-12-09
 
In the newspaper business, the headline is the most important element on the page. The words have to be relatively short, attention-getting, exciting. Headlines are just as important in Internet writing -- perhaps even more so. Keep reading to learn how to put a special type of headline, called a subtitle, to work for you.  Discuss (3)


Google AdWords: Beyond Text-Based Search Ads in Google Optimization
     
Rating: 2 stars2 stars2 stars2 stars2 stars / 5
2009-12-08
 
This is the fourth and last article in a series that guides you in using Google AdWords. In this article we'll cover keyword strategy, taking a look at the use of negative keywords; consider the AdWords contextual network; and see how to use image and banner ads.


Building Landing Pages for Google AdWords in Google Optimization
     
Rating: 4 stars4 stars4 stars4 stars4 stars / 3
2009-12-07
 
In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that's where conversions actually take place. This article is the third part of a four-part series.


Google AdWords: Keywords, Ad Writing and Landing Pages in Google Optimization
     
Rating: 3 stars3 stars3 stars3 stars3 stars / 2
2009-12-02
 
In the last article we covered the basics of Google AdWords. In this one we'll touch on keyword research, writing ads, ad elements and landing pages. This is the second part of a four-part series.  Discuss (1)


Ivan`s SEO Tips in Search Optimization
     
Rating: 4 stars4 stars4 stars4 stars4 stars / 9
2009-12-01
 
Here's a collection of SEO tips covering some frequently-asked questions about Google, buying and building new websites, and building links. You'll almost certainly find something in this grab bag you didn't know before that you can use in your next SEO campaign.  Discuss (4)

 

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