Building Landing Pages for Google AdWords in Google Optimization | | | | Rating:  / 0
2009-12-07 | | | | | In the last article on Google AdWords we talked about three core pay-per-click elements: keywords, ad text and landing pages. In this article we will delve deeply into landing pages, since that's where conversions actually take place. This article is the third part of a four-part series. |
| |
|
Google AdWords: Keywords, Ad Writing and Landing Pages in Google Optimization | | | | Rating:  / 1
2009-12-02 | | | | | In the last article we covered the basics of Google AdWords. In this one we'll touch on keyword research, writing ads, ad elements and landing pages. This is the second part of a four-part series. Discuss (1) |
| |
|
Ivan`s SEO Tips in Search Optimization | | | | Rating: / 5
2009-12-01 | | | | | Here's a collection of SEO tips covering some frequently-asked questions about Google, buying and building new websites, and building links. You'll almost certainly find something in this grab bag you didn't know before that you can use in your next SEO campaign. Discuss (3) |
| |
|
Study Results: Search Engines, Meta Robots Tag and Robots.txt in Search Optimization | | | | Rating: / 4
2009-11-30 | | | | | Welcome to the second part of a two-part series that tests search engine reactions to the meta robots tag and robots.txt. In this part, the results of the experiment and testing we set up in the first part will be presented. For details about the experiment background, setup of the test pages and user-agents, please refer to the first part. You need to have read it very carefully to easily understand this one. |
| |
|
Google`s Influence on the Internet Through its Ad Network in Search Engine News | | | | Rating: / 4
2009-11-25 | | | | | Google has a reputation as a playful, harmless company that strives to do good, or at least, to not be evil. In fact, the search giant has a stronger grasp on the Internet than most people seem to realize. Don't believe it? Keep reading. Discuss (1) |
| |
|
Case Study: Six Sigma Methodology for SEO in Search Optimization | | | | Rating: / 4
2009-11-24 | | | | | In the previous article in this three-part series, you learned the details involved in forming a Six Sigma team and were introduced to the various tools and guidelines involved in going through the DMAIC Six Sigma methods. In this last part, you will see everything in action through a complete case study. Discuss (2) |
| |
|
How Search Engines Handle the Meta Robots Tag and Robots.txt in Search Optimization | | | | Rating: / 5
2009-11-23 | | | | | A lot of questions still exist about the Meta robots tag and robots.txt despite the popularity of these terms with any search engine optimization professional. In this two-part series we will attempt to answer these questions scientifically by doing an experiment and collecting data. Discuss (3) |
| |
|
Implementing Six Sigma Methodology for SEO in Search Optimization | | | | Rating: / 3
2009-11-18 | | | | | In this second part of a three-part series, you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools, templates and detailed guidelines that are required for a complete and successful implementation. |
| |
|
Introducing Six Sigma Methodology for SEO in Search Optimization | | | | Rating: / 3
2009-11-17 | | | | | Six Sigma is a principle of quality improvement, business management strategy, originally developed by Motorola, Inc. and popularly implemented by the manufacturing industry (e.g. in the electronics and automobile sectors). It provides a standard method of defining/analyzing a problem and then coming up with improvement plans, all the way down to monitoring and assessing the results. As you'll soon see, it can also be applied to SEO. Discuss (2) |
| |
|
What is Mobile SEO? in Search Optimization | | | | Rating: / 4
2009-11-16 | | | | | The online world is going mobile, and everyone’s getting involved with the popular trend. Mobile Web browsers and smart phones have turned the mobile world into an entire universe of online sites and stops, advertising and extras. The online world is going mobile, and that means your site should, too. What is mobile SEO…and, do you know how to use it? |
| |
|
Using Lynx for SEO Analysis in Search Optimization | | | | Rating: / 5
2009-11-11 | | | | | In part one of this two-part series, you learned how to use Lynx to navigate web pages. You also discovered the meaning of the color coding the Lynx text browser gives its output, which you use to determine if the text is a hyperlink, plain text content, bold or italics. In this part, you'll learn how to analyze the information you uncover about your web site using Lynx. Discuss (2) |
| |
|
Mastering Lynx (Open Source Text Browser) for Search Engine Optimization in Search Optimization | | | | Rating: / 4
2009-11-10 | | | | | Is there still a use for a browser so old that it can't display images, let alone video? As a matter of fact, there is. The Lynx browser displays web pages in very much the same way a search engine spider would see them. How you can use this knowledge to help optimize your site for the search engines is the subject of this two-part article series. |
| |
|
Fast Flip, Google`s New News Reading Service in Search Engine News | | | | Rating: / 3
2009-11-09 | | | | | For quite some time, Google and newspaper and magazine publishers have failed to get along -- and historically for good reason. But Google doesn't actually want to fight, and its new news reading service, Fast Flip, might go some way toward salving some wounds in the publishing business. |
| |
|
