Google Product Search Changing Into Google Shopping in Search Engine News | | | | Rating:  / 1
2012-06-04 | | | | | Late last week, Google caused a big stir among marketers with major changes to one of its services. Google Product Search, which lets consumers find and compare products from online stores, will become Google Shopping. It's changing not only its name, but its business model: instead of receiving free listings, business owners must now pay to be included. |
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Social Media Marketing: It`s Complicated in Website Marketing | | | | Rating: / 2
2012-06-01 | | | | | If you can remember the days before Facebook and Twitter, you probably recall a time when social media marketing meant using MySpace, Delicious, commenting on the posts of bloggers dedicated to your niche, making yourself known in forums, and so forth. Nowadays, just trying to keep up with the different categories can make a marketer frantic. |
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Good-bye Google Places, Hello Google Plus Local in Google Optimization | | | | Rating: / 2
2012-05-31 | | | | | In another move to drive traffic to its social networking site and integrate its various searches, Google shifted all of its Google Places pages into Google+. Eighty million Google Places pages are now Google+ Local pages, and Google+ users can access a new tab on the left, labeled Local, to get at this information. So what's gained from the change? |
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How Google Changes Its Algorithm in Google Optimization | | | | Rating:  / 5
2012-05-29 | | | | | Google says it changes its search algorithm to deliver more relevant results to users. Everyone knows why the search giant does this – but have you ever wondered how it's done? To answer that question, we'll turn to a talk given earlier this month by Google Fellow Amit Singhal at SMX London. |
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Facebook Attracting Lawsuits Over IPO in Search Engine News | | | | Rating: / 1
2012-05-24 | | | | | If you read my piece last week about the Facebook initial public offering of stock, and you've read the news this week about the social network and others associated with the IPO getting slapped with class-action lawsuits and investigations, you know why I'm not a stockbroker. What happened? The stock dropped, and many smaller investors lost money – because they did not receive the guidance from Facebook that large institutional investors did, according to the charges. |
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Facebook Friends 101: for Businesses in Website Promotion | | | | Rating: / 4
2012-05-21 | | | | | They say that if you want to have friends, you have to BE a friend. We all know that means you attract friends by acting friendly. But what does “acting friendly” mean? If you're a business trying to make and keep friends on Facebook, that's more than just an idle question. |
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Facebook IPO By the Numbers in Search Engine News | | | | Rating: / 0
2012-05-18 | | | | | Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? |
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Using Semantics for Keyword Research in Choosing Keywords | | | | Rating: / 3
2012-05-15 | | | | | Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website's content. |
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Yahoo CEO Scott Thompson Resigns in Search Engine News | | | | Rating: / 2
2012-05-14 | | | | | Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO. |
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Bing Launches Social Sidebar in Search Engine News | | | | Rating: / 3
2012-05-11 | | | | | When Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar. |
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Write Content For the Four Buying Personalities in Search Optimization | | | | Rating: / 2
2012-05-09 | | | | | In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind. |
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Write SEO Content for Your Visitor`s Goals in Search Optimization | | | | Rating: / 5
2012-05-07 | | | | | How do your website's visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. |
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Guest Posting: How to Find and Seduce Your Editor in Website Promotion | | | | Rating: / 2
2012-05-03 | | | | | You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective. |
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