Facebook IPO By the Numbers in Search Engine News | | | | Rating:  / 0
2012-05-18 | | | | | Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? |
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Using Semantics for Keyword Research in Choosing Keywords | | | | Rating:  / 3
2012-05-15 | | | | | Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website's content. |
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Yahoo CEO Scott Thompson Resigns in Search Engine News | | | | Rating: / 2
2012-05-14 | | | | | Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO. |
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Bing Launches Social Sidebar in Search Engine News | | | | Rating: / 2
2012-05-11 | | | | | When Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar. |
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Write Content For the Four Buying Personalities in Search Optimization | | | | Rating: / 2
2012-05-09 | | | | | In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind. |
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Write SEO Content for Your Visitor`s Goals in Search Optimization | | | | Rating: / 5
2012-05-07 | | | | | How do your website's visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals. |
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Guest Posting: How to Find and Seduce Your Editor in Website Promotion | | | | Rating: / 2
2012-05-03 | | | | | You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective. |
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Title Tags: Not Just for Keywords Anymore in Search Optimization | | | | Rating: / 4
2012-05-01 | | | | | I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn't because I'm no longer sure that anyone has all of it. If you're ready to rethink one of the most basic things you've ever learned about SEO, and stop simply reacting to Google, keep reading. |
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Penguin Joins Panda in Google Web Spam War in Google Optimization | | | | Rating: / 6
2012-04-30 | | | | | Early last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine's listings websites that engage in certain shady practices. But how well does it work? |
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Facebook Releases Negative Report Before IPO in Search Engine News | | | | Rating: / 1
2012-04-26 | | | | | Could Facebook's cash machine be slowing down? That's one possible conclusion observers can draw from the paperwork the company recently filed with the Securities and Exchange Commission. While it's not likely to slow down investors, it's not the best news to get so close to the social media giant's IPO. |
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Increase Traffic With the Triangle of Trust in Website Promotion | | | | Rating: / 1
2012-04-25 | | | | | If you've never heard of the triangle of trust before, keep reading. It's an easy way for you to get tons of traffic, top search positions, and more sales. |
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Google CEOs to Search Asteroids for Resources in Search Engine News | | | | Rating: / 1
2012-04-23 | | | | | Former Google CEO Eric Schmidt and current Google CEO (and co-founder) Larry Page are investing part of their considerable fortunes into a search operation of a very different sort. Named Planetary Resources, the new company hopes to find something worth mining on our solar system's asteroids. |
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Will Scamming Slaughter Social Search Signals? in Website Marketing | | | | Rating: / 5
2012-04-19 | | | | | In the old days, black hat SEOs bought links from other websites to manipulate the signals seen by Google. The practice got them to the top of the SERPs – until the Panda updates. Now, some SEOs are buying “likes” and positive reviews instead. What does this mean for the future of search? |
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