5 Unique Ways to Pump up Your Keyword & Competitor Research with SERPstat

What I love about keyword research is that there are no limits. You can actually investigate your keywords for a lifetime and still discover new great ones to improve your traffic.

That’s why I am always so excited to play with new keyword research tools and my recent favorite is SERPstat.

The tool adds new cool features every day and it’s been a joy to use so far. Here are three absolutely unique keyword research features that will help you generate more search engine traffic:

1. Identify & Compare Competing Pages / URLs

Quite a break-through in SEO industry, SERPstat lets you find highest ranking pages (not just domains!) for any search term you put in.

In this report you will find web pages that drive traffic for the given keyword and for the group of related search terms.

Compare Competing Pages

You can even compare up to three pages to see how their rankings overlap.

Compare pages

2. Find Missing Keywords

This feature is something you’ll love to use to improve rankings of your existing content. It lets you find keyword queries many of your competitors are ranking but you are not. Here’s how it works:

  • Search for any URL
  • Click the number under "Organic"
  • Then click "Missing keywords" in the left-hand navigation

SERPstat will analyze your competitors and return the list of keywords they are ranking high but that page of yours is not.

  1. The more competitors rank for each missing keyword, the higher the keyword on the list (the higher the "Connection Strength").
  2. On top of that, you’ll see other pages from your site that rank for that term. (So you can optimize that page to rank higher) How cool is that?

Missing keywords

[This is the goldmine of search engine optimization information to get your site rank higher!]

The beauty of this feature is that you can find absolutely new words to rank for you wouldn’t have found otherwise. That feature alone may help you improve your rankings dramatically and I am not aware of any other tool that can do that:

Missing keywords

Some of these will be new content ideas, others will prompt you to go back and optimize your old content.

Note: You’ll only be able to see missing keywords if your page is already ranking for some terms in top 10.

3. Improve Your Site Second-Page Rankings with Tree View

The fastest way to find your site pages that rank on page 2 of Google is SERPstat "Tree View"

  1. Search for your domain
  2. Go to "Tree view"
  3. Click Filters
  4. Under "Domain position for a keyword" set from 10 to 20


These are your best candidates to move to page one!

Export the complete report of pages and the keywords these pages rank on page 2:

serpstat tree view

Now optimize them better!

4. Discover More Keywords with Cluster Research

The concept is simple and genius: Identify search queries that have many identical pages ranking in top 20 for them and you have a good list of closely related keywords.

SERPstat "Cluster research" does exactly that: The more URLs Google queries have in common, the closer the cluster terms are (the higher "Connection Strength"* is). For example, "SEO" and "Search Engine Optimization" must be closely related terms because Google ranks 6 identical URLs for those.

Cluster research

This is a great keyword discovery feature! Use these words to optimize your existing content as well as make your new content richer and more indepth.

* I wish that number was clickable for me to see which exactly pages are identical for both the terms.

5. Research Niche Questions

One of my favorite features for content inspiration: Almost every suggestion here is a new article idea!

Here’s how to get it work:

  • Type in your core term in SERPstat search box and search
  • Click "Search Suggestions"
  • Click "Only questions"

SERPstat questions

Find lots of questions containing your keyword based on Google’s Autosuggest (i.e. questions people type in the search box). Most of these questions will look like an article idea to you!

**Currently SERPstat supports, Google.com, Google UK, Google Canada, Google Australia, Google Ukraine, Google Russia, Google Bulgaria, Google Kazakhstan, Google Lithuania, Google Latvia, Google Belarus and Google South Africa as well as Yandex Russia and Yandex Ukraine.

Disclaimer: I was granted a free premium access to SERPstat in order to use the above features.

7 Must-Have Tools for PPC Managers

While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the highest earning websites across the web, what is often at the very top of their earning strategies? PPC.

If you are looking for a way to optimize your own website for higher earning potential, these tools are must haves.



Ringostat is an intelligent call tracking tool that increases the performance of the advertising and optimizes business workflow.

Ringostat multi-channel report shows the sequences of interactions that brought the user the phone call. With this type of reports Ringostat clients see how previous referrals and searches contributed to their sales, what traffic sources were the first in the consideration process and what sources ultimately converted the user into the lead.

Moreover, these reports show the number of visits from each advertising channel. The call log allows to evaluate the efficiency of advertising campaigns and properly re-allocate the advertising budget. Showing the source of each phone call up to a keyword level, it helps to determine the campaigns that really generate calls.

Obviously, you can glean a lot about your customer  base this way, which can really help you with ad planning. It is expensive, but worth it if you have a decent sized business.

Adwords Editor

Nothing is as frustrating as having to manually go in and edit a bunch of different campaigns in Google AdWords. So your best bet is to make it possible to mass edit and make changes faster.

Adwords Editor gives you the power to do that. It is a super simple tool, maybe so simple it doesn’t seem like it would be that helpful. But it is…oh, yes, it is.

Keyword Planner

Keyword Planner

Speaking of Google, have you used their Keyword Planner yet? If not, you are insane. This is hands down the best free research tool on the web.

You can find the best keyword combinations and monitor your campaign progress, making changes along the way until you have the best possible keywords targeted. Start using it, and thank me later. If you are already using it, use it more. Then thank me again.

Answer The Public

This is a great secondary keyword research tool to use in addition to Google’s Planner. You can generate questions related to your business, and come up with some awesome target phrases. Plus, it is free.

This is out of the usual scope of PPC tools, but is still really valuable and can inform your strategy later on.


How do you keep a leg up on the competition? Spy on them, of course! This tool is a handy little app that will do the detective work for you.

You can find out what keywords they are targeting, how much they are spending on campaigns, and a lot more. Sometimes knowing what the other guys are doing is the best possible way to improve your own efforts.


Trello is kind of my collaboration and project management tool of choice. I use it for everything from professional projects to personal ones.

I find with PPC campaigns it is a great way to organize keywords, track data, and make future plans. Especially if you are working with a team that needs to stay involved.

Adwords Scripts

No one really likes spending all the time needed to run an effective PPC campaign. It takes ages, and so much energy.

These scripts written by BrainLabs automate several of the tasks that take up the most time. Every one of these is a lifesaver, and you should implement them immediately.

Have some tools to add? Let us know in the comments!