Sale promotion is a good way to make customers take a crucial action. If you decide to invest into a sale promotion without completely understanding key elements, you can risk losing a lot of potential clients. Sale promotion helps online businesses to break the ice with the main goal to boost short-term and long-term sales numbers.To tell the truth, it is quite difficult to list all elements that can guarantee a successful sale regardless of the situation. Even if it is a hard task, we still want to try it out and provide 5 crucial elements of selling success.
#1. PersonalizationOne of the major mistakes that a lot of sales personnel make is to include a detailed history of their brand and an extended list of features that they offer what can spoil the prospect. The ideal presentation should be brief based on the brand’s possibilities and it should be focused on the crucial features of the product.The main goal in sales is to determine how the product can meet the unique needs and resolve their problems. Amerisleep perfectly shows the main character of their product here:There are additional benchmarks that can be used to make your sales presentation push closer to the prospect:
- Case studies. Based on the recent research many salespeople aren’t able to present relevant case studies or examples. Each seller should have a bunch of relevant examples and case studies in his arsenal that can be used for different types of practices and can work well for other people. Personal relevance is must-have for dealing with the prospect and make people use their products.
- Sales Tools: Having right sales tools, salespeople can make powerful presentations for each prospect. Good individual presentations can quickly show people their top features and make them take a crucial action.
- Unique interests. The research may disclose unique interests of your prospects. In that case, the presentation should emphasize these interests. No matter what the prospect is, the presentation must be personalized and focused on those interests.
#2. Effective storytellingEach salesperson has a lot of stories that are ready to disclose. Interesting and magical stories attract potential customers’ attention and encourage them to take a key decision. As you know great stories sell well.Some stories work successfully, while other stories fail to exert influence. But each story includes additional elements that can make it more persuasive and engaging. Stories should grab customers’ attention. Everyone loves a good story that’s why people love watching shows and movies. They sound compelling and breathtaking.Adding emotional impact can make your story arouse trust and empathy and create a close connection with your target audience. Facts and features can add more relevance to the story. For example, the Over The Top SEO company used figures to attract more customers’ attention and find more potential clients:Motivation is another driving force to action. People are inclined to make emotional sales and explain their decisions with logic.The following elements can turn a simple story to an effective selling technique:
- Structure. As you know that all stories must have a good structure: beginning, middle and end. Without the structure, a story can’t fail to engage.
- Objective. Each story should have the objective of the story. Clearly defining the purpose can help people get the main message.
- Find a hero. Each salesperson often makes their product a hero in the story. But it isn’t about the product, it is about the prospect.
- Conflict. Each successful story should include a full of challenges and needs that each hero meets on a regular basis or in the time of crisis.
- Worry. Good stories have an element of worry what make them addictive. Worry suggest heroes bridge the challenge and find the solution to the problem
- Word picture. A great word picture is necessary to engage the audience in the story. Word picture is often associated with senses and feelings that can enhance the impact and make your story more persuasive.