Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves a good deal of preparation.
You need to research the likely target audiences of a Twitter chat by examining the tone and tenor of the hashtag. The hashtag is a clue to the type of information need the audience will have. You also have to be prepared with the right brand voice to use (one of authority and credibility) and make sure you cover all your bases by having something prepared in advance to say about your brand to the audiences of the chat who may be at diverse levels of brand awareness. Finally, its critically important to follow up on a Twitter chat.
When you go through a Twitter chat after the event, you can usually segregate the audiences more clearly according to the stages of their decision-journey they are in with respect to your product. Make sure to send up the right follow up information to the right Tweet-chatter to help him go one step forward towards your brand on his purchase journey.
Tip: If you are convinced, check out our calendar of marketing Twitter chats to visit weekly. That’s Google Calendar that can be exported to pretty much any calendar app you need!