What is Twitter Engagement and How to Measure It

Twitter has become one of the most valuable tools on the web today. Twitter has altered the social landscape into a condensed, highly public form that immediately expands your reach, just by its very nature – which is why everyone is using it, from the smallest blog to the largest corporation.

When you utilize this tool, your aim is going to primarily be engagement. But what does this mean, and how can you measure your results?

What Is Twitter Engagement?

Twitter engagement is exactly what it sounds like: you are engaging with users of Twitter. However, it is more than just speaking at them and hoping they read what you have to say. You are opening up a dialog with those who are interested in your niche. It should be a conversation, not a lecture.

When you properly engage, you will see a couple of hallmarks of that connection:

People will retweet you.

  • People will @Mention you.
  • People will favorite your tweets.
  • People will follow you.

As soon as you see these four hallmarks regularly occurring each time you tweet, you will know you are properly engaging your Twitter audience.

How Is Twitter Engagement Measured?

The hallmarks above are a good indication that engagement has been established, but not a means of measuring that engagement’s success. You want to look for more solid signs of interest, and then establish patterns that can help you to narrow your focus and improve on those results.

For that, you need tools. The good news is there are many (many, many, many!) programs out there that have been created just for that reason. Here are a few good ones:



Probably the best known social media tool out there, Klout works by rating your social influence from 1 to 100. Once you have your score you can use their other tools to up that influence and gain a higher Klout rate. The higher your engagement, the better your ranking. They have both a personal and a business version of this service.



A comprehensive Twitter analytics platform, this one measures every aspect of your data you could imagine and presents it in an easy to understand graph. They keep their reports details so you can see exactly where you can improve, and in what areas you are succeeding.

Sprout Social

Sprout Social

Unlike Twitalyzer, this is a wider social media dashboard that looks at multiple profiles from different platforms. It covers Facebook, Twitter and Google+, or the holy trinity of social media. It also uses a unique style of metric measurement to help you see your engagement across all three sites.



Using Facebook, Twitter and Instagram, this tool creates a visual representation of your social media activity and reach, or what they call a Social Media Resume. It also lets you search by skill, city or name in order to find influencers that are most beneficial for you to connect to.

Follower Wonk

Follower Wonk

All about social growth on Twitter from a wider perspective, this is an interesting tool that gathers, measures then suggests methods of improvement. It is based primarily around your followers, both in growing the number and better engaging with the ones you have.

How Can I Up My Twitter Engagement?


Other than using the tools about, there are a couple of other ways in which you can improve your Twitter engagement:

  • When you tweet. Most social media experts claim that noon on Saturday and Sunday are peak tweeting times. That might be true as an averages, but there are millions of people on Twitter from all over the world. You want to narrow things down to your own followers. Try something like Tweriod to find out what times your followers are most on, then schedule content for those times.
  • What you tweet. Remember, you want to be creative, dynamic and interesting. Your content should reflect this, being high quality, aimed at the interests of your followers, targeted to a demographic, and a good mix of different forms of media. Text tweets, links, photos and videos should all be included for the best results.
  • How you tweet. Tweet frequently. While a platform like Facebook is better for occasional brand updates, Twitter is made for rapid fire, frequent interaction. Post at least several times a day. Schedule them if you have to, but try to have plenty of chances for people to see your content. Make sure to ask for a retweet; that significantly increases your chances of getting one.

Further Reading

Do you have any tips about Twitter engagement? Questions? Let us know in the comments.

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