If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people away from being followers? Here are some of the mistakes that you can make on Twitter.
Not Utilizing Images
Using images in your Twitter posts will cause the tweet to use more space in the feeds and therefore they help with driving engagement. Tweets which include images have 200% more engagement when compared with those without. Although images aren’t appropriate for all tweets, it’s a good idea to use them when possible.
Not Using Hashtags
Using hashtags is one of the best ways that a business can insert itself into trending topics and conversations that are related. This also helps to double engagement. An example would be using #TBT or #throwbackthursday to become part of a huge regular conversation on Thursdays. It’s best to repost old advertisements or images rather than new ones since it’s called Throwback Thursday.
Only Using Twitter to Promote Yourself
Everyone on Twitter uses it to promote themselves in one way or another. That’s a given fact. But a big mistake that a lot of people make is just using it for promoting their business. Why shouldn’t you use it just for promoting your business? There are several reasons:
- It’s annoying to read. People don’t like following you just to have your business shoved down throats.
- It’s bad customer service. Give them information that is going to be helpful and they’ll come back.
- It doesn’t win you a lot of followers. Retweeting things that other people have tweeted will make you stand out and show that you care about others.
Only Posting Links to Your Content
This goes along with the above tip. Yes, you want to get people to read your stuff and yes you want visitors to your website. But you also want people to be interested in what you have to tweet. A good strategy is to find articles that other people have written that are related to your business or your own content. This should be content that is helpful to your followers and that people will find interesting. This is going to make more people follow you.
Only Posting at Certain Times
Yeah, we know you’re busy. But it’s not a good idea to post everything the same time on a certain day of the week. For one thing, it’s going to be annoying to your followers. For another thing, those tweets are only going to be seen by the people who go on Twitter at that time. It’s better to spread out your tweets throughout the day and week.
Not Starting With a Character
A lot of people on Twitter make this mistake – they start out a post with @username. So what’s the problem? When you start out with that, it means that the only people who can see this is you, the @username, and the people who are following both of you. To stop this from happening, you can put something like a period in front of it. So say you want to announce your new blog. You could say something like . @myblog is now live! Come see what I have to say.
Not Using Tweetable Quotes
Tweets about your new article are good. Direct quotes from your new article are even better! Want to take advantage of using tweetable quotes? There are two great tools that you can use to do this – Clicktotweet, which is free, and TweetDis, which is premium.
So there you have it, some of the mistakes that people make on Twitter. If you are always using Twitter for your business, there are a lot of tools that you can use. Here is an excellent article about Twitter tools and how they should be used to help you and your business.