Modern marketing is all about data. Forecasts, ROIs, opportunities and revenues are solely sales metrics. Marketing become data-driven and you need tools to derive and evaluate this data.
SEO takes pretty good chunk of the marketing budget and have to be accurately estimated. However, the ROI for SEO is very hard to predict. There are not that many tools out there that can help you with calculating SEO potential but here are some that are very helpful.
#1. SE Ranking
SE Ranking is a modern seo software that comes with many sophisticated features including SEO Potential. The tool would be useful to those that deal with SEO budgets or calculate and predicts outcomes of the marketing campaigns. SEO freelancers and digital agencies will really appreciate this instrument. SEO potential uses a formula that estimates ROI of your SEO investments. If you are familiar with SE Ranking platform, here is where you can find this tool:
Using SEO Potential you can forecast how many clicks you can receive based on your ranking in search results, what traffic volume you can reach and how many leads you can get and how much it will cost. You can export the report and present it to your executive team or the prospective clients.
Alexa is a great tool that helps you compare different website traffic and traffic trends. The tool is interesting to use for comparing large sites within your industry. It is not great to use for small and medium sites.
Accuracy is a major concern though, as the numbers are not always useful for forecasting traffic on their own. It is not bad at foretelling the trends for a site but the charts are hard to make any real use of. The demographic insights could also be valuable.
Quantcast demonstrated traffic numbers that are easy to use, shows information in a good way and provides some good demographic information. In comparison with other mentioned tools, it is unable to compare sites and lacks data for small trafficked websites. Although the accuracy remains doubtful for the traffic data, the tool seems very interesting and worth further investigation.
#4. Google Trends
Google Trends is good at getting broad information and comparing different websites. It includes regional information and gives you detailed data without direct access to your competitor’s analytics account. The tool provides accurate data on traffic from search.
Compete has a great option to compare multiple websites and competitors. It has a user-friendly interface, and the provided data is well-presented and easy to understand. The biggest shortcoming is that the data is not accurate at all, but the trends are fool-proof. You can also look at seasonal trends between competitors and get interesting demographic information.
SimilarWeb is one of the most powerful tools that help you analyze your competitors and get a well-detailed site analysis in the following aspects: accuracy of prediction, number of websites covered, amount of additional information, etc.
Similar to other tools, the accuracy is still far from perfect. Regarding small websites, SimilarWeb provides the less reliable results. It seems that the tool overestimates the size of the smaller websites.
- If your website is US focused, you can use SE Ranking and Compete as they provide data for the longer period of time.
- If you want to get more data about organic traffic, you can use SE Ranking and analyze your site positions in more details.
- Quantcast gives you interesting demographic data.
- Search for a brand name in Google Trends can show you the seasonality of the traffic for some period of time.
All of the tools above are useful and valuable depending on your business needs. Personally, I rely most heavily on SE Ranking that helps me predict traffic and estimate website potential.
Do you know other tools to estimate SEO potential? Share your ideas in the comments below.