We all know that we need to pay attention to SEO (search engine optimization) whether we are experts or not (or whether we want to be experts or not!). So, how do we start a new blog, equipped with the needed SEO foundations, without losing our head or losing our enjoyment of creating the blog?
Let’s discuss that!
A blog is one of the most powerful digital marketing tools you have at your disposal, but only if you know how to reach your target audience. Blogging is one of the quickest ways to increase your following and build your brand.
Even though there are millions of blogs online, it’s easy to make yours stand out even in the midst of the competition. In fact, even if you are like me and already have quite a few blogs online, that doesn’t mean that you cannot venture out and create yet another unique and brilliant blog!
We could probably sit down and list all of the fun aspects of the creation of that new blog, especially if it is one for which we feel passion. However, if no one is listening, it can get a bit lonely, eh? That is why it is so important to ensure that we are getting the word out, or more accurately, that we are drawing traffic to our blog, so that we have that audience.
By having that audience, it can help us to grow our passion even more and that will come out in the quality of the content that we produce on our blog. What is one of the most foundational aspects to growing that audience? It is ensuring that our blog is SEO optimized, right out of the starting gate.
Ok, have I really told you something that you don’t already know? After all, that is likely one of the reasons that you visit seochat.com, eh?
Ok, back to our topic… we can always “get the word out” at intermittent, strategic, and/or consistent intervals (preferably), but if we don’t start with a blog that has the basics, when it comes to SEO, we have a lot more work ahead of us. And, who wants to work when we can be producing content with all that brilliant passion, instead?
So, let’s get it started correctly, eh? In other words, it is easier to work “smart” than to work “hard,” right?
Getting Started… First Steps
Getting your blog up and running is much easier than one may think. In less than 30 minutes, you can have your blog up and running. So, without further adieu, let’s have a look and see how we can set up a blog in a few quick steps. Then, we will come back and talk a bit more about that SEO.
Choosing a Platform or Approach
Deciding where you want to create your blog is step one. If you are looking to save money, WordPress.com is an option. By far, it’s the largest blogging platform in the world, with an endless array of plugins and add-ons. You pretty much have an infinite amount of choices when it comes to designing your blog. There is also an option to host a WordPress installation in a self-hosted environment.
To Host or Not to Host (Also, To Register or Not to Register… a Domain)
Before we go any further, you need to decide whether you want to self-host or go with a free alternative. While there are pros and cons of both options, take note that with a free service, you won’t be able to have your own domain name.
If you are just blogging for fun, that’s okay, but for businesses trying to make a name for themselves, it is much better to go with a paid service where you can “own” your domain. (Technically, you are registering a domain name and leasing it, but many times people confuse that with ownership and it is called “owning” a domain, in slang terms.)
Along with SEO, this (“owning of the domain”) can increase website traffic by leaps and bounds. You see, having your own domain establishes your brand and your credibility. It helps to build trust in your business.
Design Your Blog
Designing the blog is where you get to choose your theme. Before jumping in with both feet, think about your business and what type of vibe you want people to get when visiting your blog. While creativity is key, you want to make sure whichever theme you choose goes hand in hand with your product and/or the service you will provide.
Even if the service is “only” the delivery of content (no shame in that!), it is still a service and the delivery of the product of your digital content. So, keep that in mind when deciding what you want your site to look like.
For an excellent in-depth discussion of these topics, visit this article on setting up your blog: “How to Start a Blog.” Then, come back here and we will continue our discussion on getting those SEO foundational blocks in place.
SEO is King
After you have set up your blog and brainstormed some ideas of what you want to blog about, it’s time to hone in on SEO. Remember, we are still putting together the framework for our search engine optimization foundation even as we build our blog (site), so this is just the right time to do it, remember?
Like we said earlier, SEO is what brings visitors to your blog. It is what keeps the conversation going. It is essential to your success as a blogger, as a publisher of digital content.
Due to the fact that every blog post you write actually becomes a web page, you need to make the most of the SEO opportunity. Write about keyword-rich topics that you would search for online if you were a consumer. SEO is far more than a few strategically placed words throughout your blog.
It is a matter of knowing which words to use, and when. It is also a case of knowing why these keywords and keyword phrases work so well (in drawing traffic). Now, use that knowledge!
The Successful Strategy and Use of Keywords
When used properly, keywords (and keyword phrases) should have the following characteristics:
- They are only used a handful of times in your post. Overkill of keywords will only have your post flagged as spam by Google.
- They flow naturally throughout the conversation of the blog post.
- They are a combination of several words or a single word that directly relates to what you are blogging about in that post (or series of posts).
Continuing Your Success
In the world of online marketing, your focus needs to be on developing a relationship with your visitors. Proper and strategic use of SEO can get the traffic to the site, but you also need to ensure that you keep your audience combing back to the blog/site for more brilliant and entertaining digital content.
This is done through your effective relationship-building process and keeping the conversation going. That is why a well-written blog combined with strategically placed keywords, combined with that personality of YOU, will help build your online reputation and over time, increase traffic to your website. It is like a well-oiled circle. Then again, who oils circles?