When employing the most basic search engine optimization techniques to your site with hopes of scoring high search rankings with Google, you can also gain extra value in the Yahoo! search engine. Learn more about the benefits of DMOZ and adding fresh content on your site.
If you are like most website owners who have applied some search engine optimization (SEO) efforts to your site, your main target has been ranking well in the Google search engine. While Google may be the dominant search engine, there is still much Internet visitor traffic to be gained by placing well in the Yahoo! search engine as well.
The question on the mind of many webmasters is whether optimizing for Google will provide benefits in the Yahoo! search results. The two search engines have differing search algorithms for calculating the search engine results pages (SERPs) for their individual searches. Because of the differences in the algorithms, there is some difference in emphasis on content and link value.
Concentrating heavily on links will certainly provide additional benefits for Google. Placing added emphasis on content of all types will pay dividends in Yahoo!. By understanding the importance of links and content to both search engines, you can successfully optimize your site for both. A balanced approach to links and to content will result in high search engine rankings in both Yahoo! and Google.
While it might seem fairly straightforward to simply add more incoming links and more on-page content, some fine tuning of your optimization efforts will pay off with both search engines. By taking a holistic approach with both Google and Yahoo optimization in mind, your site will achieve top rankings on both search results. With the added high search engine placements, your site traffic will increase, adding many more potential clients and customers to your online business.
Think in terms of both Google and Yahoo, and share in the best of both search engine worlds.
Yahoo Optimization 
