Think Content and Relax

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Achieving high rankings in the Yahoo! search engine requires a content-oriented approach. If you think in terms of adding content, you can relax and know you are in good hands with Yahoo!’s algorithm. More than almost any other search engine, Yahoo! is content oriented in the way it calculates its search rankings. If in doubt about your potential to rank well in Yahoo!, seriously consider adding more content.

The question arises as to what type and form of content will work best with Yahoo!'s search algorithm. As with all additional content, you have to consider on page, off page, and off site content. Consideration must be given to each of these factors when seeking extra fresh content.

Also included in your content additions must be a careful analysis of your targeted keywords. The level of keyword saturation for Yahoo! is different from that emphasized by the dominant Google search engine. You need to know the optimum amount of keywords your content will bear, without facing a potential keyword stuffing problem.

Equally important, if not more so, is the necessity of creating content that keep the needs of your visitor traffic in mind. As your potential customers and clients, your visitors are the life blood of your online business. Make certain your Yahoo! algorithm oriented content is also reader friendly for your visitors. Strongly written sales copy will work well in the search engine and even better for your site's sales conversion rates.

Optimizing for Yahoo! is somewhat different from striving for high search engine rankings in Google. You must consider the differences in the importance of links and link anchor text. Keyword density tolerance is different. Even something as obscure and trivial as meta tags make a difference in Yahoo!, while they are of almost zero value in Google.

Overall, content is truly king in Yahoo!. If you think about being contented, you can rest more easily with Yahoo!'s search results.

Next: Keyword Density Levels >>
 

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· I've given up on keywords and am purely working on content now. Keywords don't seem...    · I've seen my site that hasn't been updated in a year climb onto the first page for a...    · I feel content matters much more for blogs than keywords; this is particularly true...   >>> Post your comment now!