Looks Like it`s Back to the Drawing Board for Yahoo 360 (Page 1 of 4 )
Yahoo 360 has been trailing the more popular blogging sites such as MySpace and Blogger. Will the latest redesign help it catch up? And if not, what will? Hugo Guzman takes a look at Yahoo 360 and its competitors to find out.
As far as blogging platforms go, Yahoo's is pretty bad. Actually, it's not so much about being bad as it is about being non-existent.
And so with that in mind, Yahoo vice president of product development Bradley Horowitz made a public announcement regarding the future of their Yahoo 360 offering. During the Web 2.0 Summit in San Francisco, Horowitz told the crowd that, "Yahoo 360 may be doing a 180 [degree turn]."
He was responding to an audience member who voiced his displeasure with Yahoo's current blogging platform, which has been in the beta stage since it was launched in March of 2005.
A quick look at http://360.yahoo.com offers little to titillate the senses or the intellect, so I decided to take a closer look at what Yahoo 360 has to offer (or more specifically, what it doesn't offer) by opening a user account and logging on.
At first glance, it appears as if Yahoo made a half-hearted attempt at making Yahoo 360 more than a simple blogging interface, blending in some of the social networking features that make Myspace.com such a popular locale for web users. So in essence, Yahoo 360 appears to be a melding of a straight publishing interface like Google's blogger.com and the aforementioned Myspace.com. Mind you, these two portals are the No. 1 and No. 2 blogging interfaces in the world, respectively, but we'll get back to that later...
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