The Mistake that is Costing You Thousands
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You have a great web site, with an excellent blog, and lots of visitors. So you're doing a good job of promoting your site, but you could be doing even more. Keep reading to learn a simple way to reach out to your customers that you can even automate.
If your ecommerce site is like most on the Internet, people visit your site, and they either buy what your selling, or they don't, and in either case, they go away and don't come back unless they're interested (maybe) in buying what you sell. Or perhaps your site is one of those precious few that features a blog so potential customers have some other reason for visiting your site.
If you do have a blog it is IMPERATIVE that your blog is not simply some commercial for your stuff, but is instead a reasonably objective set of articles regarding your entire market space. This way, visitors have some reason other than buying your products for visiting your site AND for staying there a little while.
Doing that will mean you get the opportunity to build a relationship with your visitors and for them to see your site as an authority. Once you have that, they will be MUCH more likely to buy from you over a competitor no matter what your respective search engine rankings.
But even those few sites which do have good blogs with good content still trip up BIG in one area, and in doing so leave thousands of dollars on the table that they could otherwise get.
You see, the problem is that what I call "blog adoption" is still relatively low. What I mean by that is only a small percentage of the total Internet community (something like 20 percent of US and Canadian citizens, which make up the bulk of blog readership) actually takes the time to read ANY blog on ANY subject with any level of regularity.
This means that even if you have a blog, 80 percent of your visitors will take the time to actually read it only once or twice. Now, don't think I'm arguing against blogs with that statement. Remember the 80/20 rule, which means that 80 percent of your profits will come from 20 percent of your customers. You'll find that that 20 percent will also be your blog readers.
Next: Catering to the Others >>
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