Google Changes Everything … Again
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Google announced a new cost per action program that will be rolled into its AdSense program. Why are we talking about that in a series that covers building a web site from scratch? Keep reading to find out.
This is part of an ongoing series. The easiest way to read the previous parts is to go to this link HERE. There you will find links to all of my articles; the four most recent comprise the beginning of this series.
Affiliate marketing has been around for quite some time. Networks that help put together affiliate managers with affiliate marketers have also been around for a while. These types of activities are often referred to as "cost per action." Essentially what that means is that an affiliate marketer will get paid by an affiliate manager for performing a certain action (such as generating a lead or a sale).
By far the two largest affiliate networks are Commission Junction and ClickBank. Both of these companies are probably quaking in their boots right now. The reason is simple: Google is entering the cost per action fray.
When Google entered the search engine market we saw the face of search change. When it entered the cost per click fray we saw the face of that market change. Therefore, it does not take a crystal ball to realize that Google is probably going to change this market as well. Part of the reason why this prediction is so easy to make is because this new program is going to be rolled into the wildly popular AdSense system.
That means that blogs, and other authority sites which are widely successful at converting visitors to regular "customers," can now get involved in the cost per action "business" without having to modify their web sites very much, thanks to the way that Google will be integrating this new system with AdSense.
Unfortunately, this program is still very new. In fact, as far as I am aware, it was really only released in the middle of June; and as usual, Google has released this program to a limited number of people on an invitation only basis.
Next: What Google Cost Per Action Means to You >>
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