Do you want to learn how to optimize you business performance? Maybe things are slow around the office and you want to speed it up. Read these secrets to improve your business with direct response marketing.
Secret #1: Marketing Is Everything...Here's Why!
From the first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your "professionalism" will be the key to success. That people will come to you once they hear about how "good" you are. You were probably given the age old "wisdom" that says if you build a better mousetrap, the world will beat a path to your door! "Yeah, right!" Which brings us to our first, and possibly, most important point: Knowing how to get customers, clients or patients is infinitely more important than any other knowledge you may attain!
Secret #2: If You Want Your Phone To Ring, Your Advertising Must Get People's Attention...And Arouse Emotions!
If you remember just one secret from this article, remember to follow this proven five-step formula in every bit of marketing and advertising you do: 1. Get Attention! 2. Arouse interest and emotion. 3. Tell an interesting story in a believable way. 4. Offer an incentive to take action...NOW. 5. Ask for action, and make it easy for people to do it.
Secret # 3: Typical Yellow Pages Ads Get Typically Lousy Results!
Another example of boring advertising is found in any Yellow Pages anywhere in the country. Most Yellow Pages ads are just a big blur! They all look exactly the same and do nothing to get anyone's attention! Can you spot one truly noticeable and different reason why a prospective customer or client or patient would be motivated to pick up the telephone and call one of the companies listed? The problem? Yellow pages "advertising" like this is just one big blur of sameness.
There's nothing unique. Everybody looks the same and says the same stuff. You could literally swap names and phone numbers on the ads, and no one would even know the difference! To be a successful advertiser and marketer, you must always remember that...People Don't Read Ads That Look Like Advertising and Sales Pitches! The Secret Is All In The Headlines and Topics You Use!
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