Have you heard the term "long tail traffic" but don't know what it is? Or perhaps you do know what it is, but you figure it doesn't apply to your site's traffic because you haven't done any SEO around long tail keywords? Keep reading. Not only will this article explain what long tail keywords are, but it will also tell you why you should be paying attention to them -- and how they may already be affecting your site's traffic a lot more than you give them credit for.
If you are new to the search engine marketing world, then you may not yet be familiar with long tail terms. Website traffic coming from major search engines is a function of your content. The more content on your website, the greater the amount of potential traffic, which then results in higher website income or increased leads.
This theory roots deep in the concept of how search engines index your website and the actual behavior of web searchers. Google indexes all of your original content. A higher quantity of original content will increase the number of indexed pages in Google.
Now, it has been said that web searchers tend to type in long phrases instead of single terms in the Google search box. According to OneStat, most people use two- and three-word phrases when doing searches instead of a single term. This means that a majority of potential traffic will be driven by so-called “long tail terms.”
If your site features a combination of a higher amount of indexed pages with each page containing substantial original and useful content, then optimizing the website to get long tail traffic will not be very difficult.
In this tutorial, we will analyze how a website can be optimized well for long tail terms in order to achieve the desired traffic to increase its overall income.
Search Optimization 
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