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How to Recover from Google Panda Update Traffic Loss


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 In this search engine optimization tutorial, you will learn how to recover from traffic loss due to the Google Panda (or Farmer) update.

The Google Panda Update affects a lot of high traffic websites all over the Internet. This update affects websites that have the following 3 general characteristics:

  • Low quality or thin content.
  • Overall low quality site by importance and user experience.
  • Massive amounts of content generated in the site, but they are written for the sole purpose of search engine optimization or advertisements and not to genuinely help the reader.

Hence the alternate name “Farm update”, because it affects content farms. Those websites that hire a lot of writers to produce content, but don't exert much editorial emphasis on controlling and maximizing the quality of it's content. A common example of these websites are the article directories, review sites, etc.

If you got hit and are still confused about how to bring back the lost traffic, this tutorial is will help you solve this problem. Take note that the Google Panda recovery process can be broken down into 4 major phases:

  • First phrase: Determining the issues present in the website.
  • Second phase: Implementation of corrective actions.
  • Third phase: Re-indexation phase
  • Fourth phase: Final recovery phase

You may be asking how long it will take to recover from this update? Well, if you can spend one entire week examining your website for issues, then spend another entire month on implementation, Google will re-index your site completely in around 2 months after the implementation (for an average website with an average amount of inbound links from other websites). Bigger websites can re-index within up to 3 to 5 months.

Re-indexation is important because this is where Google picks up your improvement actions. The final recovery phase is where affected posts and content starts to pickup traffic again like it did prior to the update. The final recovery phase will happen after 2 months of full website re-indexation for an average website.

So for an average website, the entire process to recovery can take around 6 months on the average. This is a game of patience - you really need to wait for Google to pickup your improvements - there is no shortcut.

Phase 1: Problem Definition

There is an old adage that says: “A problem well defined is a problem half solved”. This is true if you got hit by the Panda update. Can you confirm the cause? Google webmaster central blog released a very important list of checkpoints  here: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html. It is elaborated further below. You should examine and admit the mistakes as honestly as possible if you want to move forward. Write each problem on a piece of paper. The check points below require you to check your entire websites content, not just a few sampled pages.

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