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SEARCH OPTIMIZATION

How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips
By: Jennifer Sullivan Cassidy
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 16
    2005-09-28

    Table of Contents:
  • How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips
  • Starting the RSS Code
  • XML Sitemaps
  • A Look at XML Syntax and Definitions
  • Utilities for RSS and Site Syndication
  • Utilities for RSS Continued
  • Promoting Your Feeds
  • RSS Tips

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    How RSS Makes Your Site Attractive to Search Engines: RSS Tutorials and Tips - Promoting Your Feeds
    (Page 7 of 8 )

    Now you have your feed ready to go. Now what? You should submit your RSS feeds to as many relevant RSS directories as possible. However, before you do, it is vital to validate your feed first. There is nothing worse than doing a lot of work syndicating your site, then submitting your syndication to hundreds of directories, only to find out that your accomplishment is not a valid RSS feed. The best place to validate is w3.org. Many syndication directories have their own validators, which are nice features, but you may be able to use a site that offers RSS promotion, like YourFeeds.com, without having to validate your feed each time, as long as you have validated your feed on w3.org’s site, as mentioned above. Since w3 sets the standards for XML and RSS, you will have a great chance of not needing any other validation tools. Another good place to validate your feed is XML.com

    Probably the most popular is Syndic8. Synidic8 offers thousands of RSS feeds, and allows you to publish unlimited feeds.

    When promoting your feeds, make sure that your channel link tags offer URLs to your site, or the specific part of the site you are promoting. This allows you to take advantage of the back-linking possibilities that RSS has to offer. I know this may seem like a no-brainer, but many times I’ve pointed out to a client a link they’ve put into the channel tags that link to another site instead of their own. My suggestion is that they use the channel tags for their own site promotion, and then place the link in question into an item.

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