Search engine optimization is something you want to think about on every single page of your site, not just main content pages. Link pages, navigation pages, search pages and everything else you have to offer should be search-engine friendly and optimized to pull in the most people. You want to draw traffic to your site from every single page. Otherwise, what are those pages even doing on your site?
Five Ways to Optimize Pages
SEO is done for one reason — gaining the attention of the search engines. You want your site to appear in results when certain keywords are typed into search engine browsers, and you want your site to appear high up on that list to get the best possible results. If you’re serious about SEO, don’t restrict your efforts to online articles and blog posts alone. All the pages on your site should feature keywords that help bring in traffic.
Even if you aren’t displaying a piece of content, there are ways you can optimize pages for the search engines. Think you’ve put enough of an SEO effort into your Web site? Learn five ways to optimize pages — and make sure you’re doing all you can to get more traffic.
Content Descriptions. Content that’s optimized for the Web should always have an opening paragraph which describes what the piece of content is about. This description should be rich in the keywords being emphasized in the following piece of content. This is both good writing and good SEO, giving readers a way to find out quickly what they’re about to read.
There’s another reason to include content descriptions (keyword-rich opening paragraphs), however, that has everything to do with the way the search engines see your content. Often, this first paragraph will be displayed on search engine results pages. This is what traffic will see when they make the decision to visit your site — so make it good.
Content descriptions should be visible on all the pages of your site which feature links to the content your site displays. Whether traffic is looking at a list of blog posts or choosing between articles, be sure these keyword-rich paragraphs accompany the titles, both on main content pages and in on-site search results. This enriches the page with a bevy of keywords even as it makes it easy for traffic to find just what they want. You won’t have to create new content to make these pages more SEO-friendly, because you’ve already got keyword-rich opening paragraphs which can do the work for you.
Even when your links are short and sweet, the navigation of your site can be keyword-focused as well. Suppose your site offers content on mystery shopping. Think about keywords associated with this topic as you decide how to divvy up your site.
In this example, you may include links to sections named Sign Up to Be a Mystery Shopper, Find Places to Mystery Shop and Mystery Shopping 101. All of these phrases are rich in keywords and still descriptive enough to drive traffic in the right direction. Include the keywords in your navigation at all times, and you’ve found a very simple way to keep pages optimized for the search engines.
Captions. It’s likely that your site is rich in both words and visuals, pictures and graphics that help capture the eye and the attention of your visitors. Don’t forget to optimize even these for the search engines by including keyword-focused captions for your pictures.
Describe the image with optimization in mind and you can’t go wrong. Captions may seem like a small thing, but every little bit helps when it comes to SEO. Every little thing helps boost you that much more with the search engines, driving your page higher up on the list of results.
META. Don’t neglect META tags at any time. Make sure that every page on your site is there to be seen by traffic and is optimized for best effect. This includes using META tags on every single page of your Web site.
Standard META tags contain a code that makes the page itself available for search engine scans, keywords that describe the content on the page and a short description that traffic will see when the page is displayed on search engine results.
Be sure that every page of your site is optimized with the best META tags possible. Include words and phrases which are displayed on the page, a description which also includes these keywords and make sure that every page is configured to be read by the search engines. Never neglect your META when SEO is your goal.
Page Headings. Page headings are extremely important. Every page of your site should have a keyword-focused title (Mystery Shopping as a Career, using the example from above). The page title will also be scanned by the search engines, along with everything else on the page. Like everything else on the page, this, too, should be optimized with search engines in mind.
Use SEO Everywhere
There are more than five ways to optimize pages, but keeping this group in mind will help you to create more focused, more search engine-friendly pages on the Web. Remember that SEO applies to every aspect of every page on your site, and remember to always keep the focus on your main keyword phrases whenever you add anything new.
SEO can be applied to page and content descriptions, META tags, navigation and everything else that you want to feature online — and it should be applied to all of the above. When you use SEO everywhere on your site, you increase the chances that traffic (via the search engines) will find your site…and why else would you have one, if not to get visitors?