Black Hat SEO, a Necessary Evil
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We all know practitioners of black hat SEO use techniques to outrageously manipulate the SERPs so their sites, all undeserving, reach the top of the rankings. They're clearly evil. Or are they? Why are our denunciations of black hatters tinged with just a hint of envy? In this first article in a three-part series, we examine what truths black hat practices bring to the surface that most search engines would rather you didn't know.
"Unless you understand the way of other schools, you cannot understand the way of my individual school."
Miyamoto Musashi, A Book of Five Rings
The Black hat
"Black hat" techniques, unethical and (perhaps) illegal SEO practices to generate search engine traffic have spawned feelings of fear among website owners seeking to optimize and lawsuits against search engines by companies who have had their websites banned or penalized by the search engines. Companies live in fear of being penalized for an error in SEO that is perceived as an unethical practice. Articles are written to tell us all how bad spamming is. Meanwhile a fringe group of SEO practitioners have embraced "Black hat" (www.syndiq8.com, www.blachhatseo.com) techniques.
As surely as shadow is where light is, the Black hat has come to stay. We all have, as Internet users, without a doubt experienced email spamming. As website marketers, we may have indulged in some email spamming, or in key word spamming, or article spamming, or search engine spamming.
The Black hat is maligned by the press and public, hated by White hats, and viewed with fascination by website owners. Sites optimized using Black hat techniques are banned (when found out) by search engines. Email providers have spent time and money shutting out spam mails, search engines routinely invest in new technologies to catch search engine spammers, and spam blockers are now second to pop up blockers and firewalls on the Internet. Black hats are unquestionably "evil." Or are they?
Next: Search Engines Play God >>
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