Is SEO Doomed as Search Engines Develop?
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Lately I have been wondering just how much longer it will be possible to optimize web pages for front page results on the major search engines such as Google, Yahoo, and Msn. If you read my earlier article here at SEOChat.com, you know by now that Google is experimenting with their User Interface (UI) and have been suggesting other possible searches users may be interested in, or might have meant to search for instead.
They have several of these experiments running at the same time. One is an added link in the top sponsored results. Another is a replacement of listings 6,7, and 8, with the top 3 listings from a related sometimes-commercial keyword term (detailed in the prior article). Also they provide commercial recommendations at the top of search results.
Background of Search Engine "Fixing"
Having spent several years now optimizing websites and marketing those sites over the internet, I gained a view of humanity that has me laugh histerically (sometimes so hard I think I may be spending a tad too much time on line). Some of the things that blow my mind are those who think they are smarter than Google and its team of engineers. I guarantee one thing; if you think you are smarter than Google and can out wit them, you are basically a fool. The engineers at Google are some of the very best in the industry. They also receive more tender loving care from their employer than most new born infants from their mother.
Google is the engineers' Nirvana or Xanadu. These guys and girls are treated like royalty in many ways that most of cannot understand. Even some of the best of employers there are few corporations that can match what Google gives to their engineers. The fact that 20% of their paid work time should be used for personal projects is just the tip of the iceberg. Most companies have a problem with employees making a 20 second personal phone call, and aren't about to pay an employees to spend one (1) day of the work week to work on their own ideas.
In a lot of SEO forums, I always see questions asking if Google uses the spam reports that people file. The answer usually goes off topic to those who fill the reports out and those who think the people filling out spam reports are rats. The real answer is yes, Google does use the spam reports. They do not remove sites by hand normally. Using the spam reports, the engineers and Google want their algorithm to do the work that is needed.
Next: More Background of Search Engine "Fixing" >>
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