If you've noticed that Google seems to be updating their index more frequently than once a month, you're not alone. Clint Dixon observed this as well. In this article he discusses how this changes the world for website owners, search engine optimizers, and anyone else trying to get on the front pages of popular search engines.
Google.com took a step forward in offering the most relevant information available by beefing up their mission statement. For a long time Google has updated their database of information by indexing the World Wide Web once per month. In light of recent events I have come to the conclusion that Google is now updating their index much more frequently, as evidenced by server statistics from my clients, and from my own server.
With the November 2003 Florida Update, Google dropped many of the offending webmasters who employed black hat SEO techniques off of the SERPs (Search Engine Results Pages). This upset a great many webmasters whose sites sat on the front pages of Google.com for years, and who felt smug without preparing for the future.
Google needed the Florida update in order to convince investors that "spammy Web sites" would no longer rank on the front pages of their searches, in preparation for the company's IPO. Since that time Google has gone public, and its shares of stock have risen in price significantly. This brought up Google's next move, one that also hurt webmasters. These webmasters weren't using black hat SEO tactics, but instead were buying, trading, and selling links with other websites--in fact, entire websites were built for brokering links. The latest Internet Back Link Update allowed Google to check the links from sites and rid its ranks of websites trying to manipulate their Google Page Rank Technology using questionable tactics.
Other updates included Google's technological steps, such as having bots sit, so to speak, on servers continually looking for new fresh content. Recently, while speaking with a client about getting their website listed on the front pages of Google, I did a search for one of their keywords. (Ironically enough, it was the word "website.") What I found startled me was very different from what I remembered, since for years this word returned mostly those who designed or built websites. The notable changes were the two new websites for George Bush and John Kerry. I can only imagine the faces of the webmasters whose websites were knocked off the SERPs by the candidates for president.
Search Engine News 
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