Google Advertising Professional: How I Did It, and Is It Worth It?
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Certifications add legitimacy and respectability to an occupation; they prove that you had to study, and help assure your clients that you know what you're doing. Google now offers a "Qualified Google Advertising Professional" certification. Is it hard? Will you learn anything? Most important of all, is it worth it? Chris Khoo shares his experience, and answers these and other questions.
I’ve just done the Google Adwords exam, and I’m glad to say that I passed. I’m officially half-way through to becoming a "Qualified Google Advertising Professional."
So, what is it? It’s a certification for Internet marketing professionals that demonstrates a high level understanding of Google AdWords(http://adwords.google.com/). The certification also focuses on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign. So for Internet marketers like me, I’m sure adding this certification to my resume won’t hurt.
When I did the exam, there were 104 multiple choice questions to complete in 90 minutes. It was all done through the Prometric website, the testing provider for the Google AdWords exam.
But before I go on, let me clear the most obvious question first: is it hard? To tell you the truth, it was very easy, but I had put a lot of effort into studying the Learning Center (http://www.google.com/adwords/learningcenter/) before taking the exam. Later on, I will detail how I prepared for it, and also give you a few pointers for taking the exam.
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