Following Mobile Search: the dotMobi Way
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Everyone is asking about the next big thing in mobile technology. Surely one of the next big things is mobile search, but that's just one part of the mobile web. Will Google gain a lock on that, or will it go in a different direction? Keep reading for a perspective on one possibility.
Someone once asked me whether I knew where mobile search was going, and how I thought it would be monetized. I didn't know then and I do not know now; but whatever is in the future of mobile search, www.mtld.mobi is definitely going to be in the future of mobile technology. I mentioned the Dublin-based company briefly in my last article on mobile search here on SEO Chat; you can just skip to the last page of the article to view the relevant excerpts.
When the mobile web took off with WAP, I wondered whether the Internet would be stuck in that phase. I browsed hundreds of websites from various Sony Ericsson mobiles and Nokia phones, and each time I can honestly say having a tooth pulled was a better experience (even though I have never had a tooth pulled). This, by the way, was after coughing up extra lire to have the "privilege" of first a 2.5G and then a 3G network; the only one marginally acceptable was the EDGE network.
Fortunately, web site design is currently progressing so quickly that certain products can make relatively low end devices browse the Internet with some modicum of ease. It is for this reason that dotMobi is around.
Introducing DotMobi
.mobi is rapidly making strides despite its relative novelty. It has made headlines with several large domain sales: Flowers.mobi for $200,000, Sportsbook.mobi for $129,800 and Fun.mobi for $100,000. DotMobi ( i will be using .mobi and dotMobi interchangeably) is a top level domain name which gives its clients certain requirements to meet to ensure the clients deliver their content to users to handheld devices.
DotMobi provides free tools for creating websites and also offers training and ebooks for creating mobile web compatible websites. DotMobi has its adherents and its critics; it was an organization that allied with the W3C Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. Basically we're looking at a situation where the service provider writes the rules.
This article will look at dotMobi, its advantages, its device dependence properties and several criticisms which have followed the TLD provider. Also I will write about the support platforms dotMobi offers to its customers and people interested in mobile technology, and how it is actively developing its reach in mobile web site creation.
I will first look at dotMobi's current acquisition of Mowser, and whether the mobile web as a separate field can exist in the Internet of the future.
" There are one billion Internet users and almost two billion mobile users. DotMobi will revolutionize the use of Internet via mobile devices, it will be the first choice destination for mobile Internet. It is a great opportunity. " Telecom Italia
Next: Mowser Who? >>
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