With the enormous potential of Yahoo! and Microsoft to place major financial and marketing support behind their search engine efforts, there is a strong possibility of some serious search competition. It would be prudent for search engine professionals (SEOs) and other website owners to be certain they are prepared for any upcoming search engine battles for market share.
Two fast rising search engines -- the Yahoo! search engine and newly revised MSN Search -- both have huge corporate backing, which some people say is more than sufficient to challenge search leader Google.
With the enormous potential of Yahoo! and Microsoft to place major financial and marketing support behind their search engine efforts, there is a strong possibility of some serious search competition. It would be prudent for search engine professionals (SEOs) and other website owners to be certain they are prepared for any upcoming search engine battles for market share.
In many ways, the search optimization techniques that work well in Yahoo! will serve you very well with the MSN Search algorithm. Many of the same optimization methods work for both search engines. The emphasis placed on creating keyword rich on page and off page content, by both algorithms, lets you get double value from your optimization efforts.
We will examine the similarities as well as the differences in optimizing for both search engines. There are a number of techniques that work extremely well for both algorithms. We will also look at the differences between the requirements for high rankings in Yahoo! and MSN.
If you take care to follow some basic steps, your site will score high search engine rankings in both MSN Search and Yahoo!.
MSN Optimization 
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