Can You Get Penalized for Inbound Links to Your Site? - Lessening the positives
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I am of the opinion that while Google may not allow inbound links to negatively impact a site, they definitely have filters in place the “lessen” the positive impact of an inbound link. Some examples are:
- Sitewide or “run-of-site” text link advertisements. Google may have taken steps to minimize the affects of the backlinks that are acquired via these types of ads. For example, they may only factor in the PR and SERPs boost of the backlink coming from the homepage, but “block” or “dampen” the boost that would come from all of the interior pages of that site.
- Links from unrelated sites. Google may “block” or “dampen” the PR or SERPs boost of backlinks that are not semantically related to the site in question.
- Reciprocal links. Google may “block” or “dampen” the PR or SERPs boost of backlinks that are reciprocated by the site in question.
Please keep in mind that these are just theoretical examples! None of these assertions are based on confirmed factual information.
Expressed in pseudo mathematical terms, Google applies positive (+) credit of varying degrees or neutral (0) credit, but does not apply negative (-) credit to backlinks.
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