Business Blogs As A Powerful Linking Strategy
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Blogs are loaded with theme relevant content and links; that's one reason they get rated so highly in the major search engines. Adding a blog can be just the thing to boost your business. Wayne Hurlbert explains why.
Business blogs are part of the cutting edge of website development. Displaying their value for marketing, public relations, adding fresh new content, maintaining theme relevance, and overall search engine optimization, blogs can play a powerful role for most traditional websites.
As a linking strategy for attracting new theme related incoming links, and for facilitating ease of link exchanges, blogs are second to none. Blogs attract incoming links at a rapid rate. Not only do the links encouarge a high Google PageRank, but the links are highly theme relevant as well.
Bloggers are well known as free and generous linkers. Most blog owners will readily provide abundant natural links to content that interests them and their readership. Not only do bloggers link to interesting and important posts, they will freely create permanent links to their regularly read blogs from their own home blog pages.
Most blog links are to interesting content, and on blogs that means almost daily updates. As part of any link within a blog post, powerful keyword rich link anchor text is often provided. The theme and topic relevance is almost always a given, as bloggers tend to read blogs on similar themes to their own. At the same time, it’s not unusual for blogs to be well themed for more than one subject area, as a result of regular posting habits.
Link exchange problems are almost non-existent for bloggers, since the majority of blog writers will freely swap links with blogs they find interesting. With most blog link exchanges, the reciprocal link is theme related. The concern that reciprocal links have limited value appears not to be the case with blogs. There is almost no evidence of exchanged blog links not benefiting both trading partners.
Even marginally relevant blogs, at the time of the link swap, can be made theme relevant in a very short time. The search engine algorithms acknowledge that fact, and appear to give heavy link value for blog links. There is a very unfounded rumor circulating in the SEO community that blog links are discounted by the search engines. That is simply not true. The high Google PageRanks, and high search placements the search engines award to blogs, are powerful evidence of the strength of blog links.
The reason that blog link popularity and Google PageRank are so freely rewarded by the search engines is the constant addition of fresh relevant content to the blog. Search engines of all stripes, including Google, Yahoo, and the new MSN Search like freshly updated content, and that is one of the key features of blogs. By freshly updated content in the blog parlance usually means new content on an almost daily basis, if not at least one new blog entry every day.
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