Links: Why They are of Little Value in Helping to Achieve Front Page Google Results
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You have been working hard on a link building project for your website, to improve its standing in the search engines. Suddenly, you are no longer on the front pages of Google. What happened? It's the law of averages working against you; you may have done this to yourself, and it isn't pretty. Keep reading to find out more.
I was so moved by this subject that I stopped all the work I had been doing to write this article. I have sat and read forum after forum, posting after posting, for over a year now, by webmasters whose websites have fallen out of Google's front page results and now are mad, irate, crying, moaning, complaining, and thinking of suing a website that offers a free service.
I also happen to post to a few freelance websites for work, and lately I have seen nothing but link building projects. "I want 200 Google PR 9 one way back links that must stay there each month, use the keyword terms I want, linked to my index page. The linking page should have no more than 50 links. Willing to pay 25 cents a link."
Right, and people in hell want ice water, but I'm not selling. And you should not buy into the idea that lots of links to your website will get your website to the front pages of Google. Many "SEO experts" (I use the term loosely here) have spouted this mantra, and then run off to build link-building websites
Now, does anyone else see a bit of a set up here? Have you checked the prices on Patrick Gavin's website for a text link ad? Do you think he would say that links don't matter, and then try to sell you them? Does the fish man yell "smelly, rotten, fish for sale"? Of course not, but there is a fishy smell about the text link hawkers saying that links are the Holy Grail to profits or Google front page results for that matter.
Google Optimization 
