How to Steal to the Top of Google, part 1 - Using the key phrase in your content
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Now, lets talk about the actual content ... the real body of the page.
Somewhere on that page you want your keyword bolded, italized, or underlined (or some combination of those three, it doesn't matter) one or two times only.
Don't make the mistake of overdoing this one, or you'll get slapped with an "over optimization" penalty. Just once or twice at the most, you want your key word/phrase to be emphasized. The number one site for dog training doesn't do that.
The key word/phrase should be used again very near the end of the page. It doesn't have to be the last visible content, but it should be somewhere in the last sentence or two, certainly within the last paragraph. Once again, we see that our sample page doesn't have this item.
In other words, we are looking right now at a market we can crack. If we also have a good hyphenated domain name, such as dog-training-secrets.com (it's taken, but that's an example), then getting to the top becomes that much easier.
Before we continue, you do need to know that with Google, what is known as "on page" optimization accounts for only about 40 percent of your total rank score.
In other words, all of the things we talked about in this article help, and they help a lot, but there is still more to the picture, which we will be getting to later in this series. Further, to rank well with Google, what you want to do is analyze the top ranked websites and do what they are doing ... just do it better.
In other words, "steal" what is working and do that with your own page while improving on what the top sites are not doing.
Next: Handling navigation >>
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