There are a lot of internet businesses out there vying for that coveted spot as the #1 listed site on Google. How would you like to completely leapfrog over that numero uno spot, and actually be listed better than #1? In other words, you can completely "steal" the absolute highest listed spot on Google.
There actually is a method to it, and I'm not talking about simply paying for a sponsored listing either. Oh no. This is much better than that. Before I go into how you do it, let me ask you something. Do you really pay much attention to advertisements on the web?
If you're like most people the answer is, "no, not really." You see, the average person completely glosses over most ads on internet sites without even focusing on them. However, an interesting news article gets read. The right kind of news article will actually get people to act on things (like visiting your web site).
My point here is an old (for the internet anyway) maxim started by Mark Joyner that goes "all clicks are not created equal." What he meant by that is that a visitor that comes to your site from an ad is actually much less likely to buy from you on that visit than is someone that comes to your site because of some sort of beneficial news article that they read somewhere.
So, when possible, it is much better to get good press than it is to simply buy advertising.
Now before I go any farther, let me say that I am not at all suggesting that you shouldn't be advertising your business. However, getting some good press is not only free, it will also result in many times more visitors that are far more likely to buy from you.
That then begs two questions. First, how do you get good press? Second, what does that have to do with getting listed above the number one spot on Google? Good questions both my friend, good questions both.
Google Optimization 
