Google Says (Page 1 of 5 )
You remember the childhood game, Simon says; the leader would say, “Simon says jump on one foot,” and you had jump on one foot. If you stopped, or if you did something Simon didn’t say, you were out. This article is an adaptation of the game, and it is called Google Says. In Google Says, we will see how following information from Google can bring your website to the top of the Google search results organic listings.
I want to preface this article by saying that one should not assume everything Google says is practical, nor is it the only method of getting websites to the front page of the organic free results. Use this as more of a foundation building plan.
Since we are building a foundation, we should start toward the beginning of search engine optimization and building websites for users. You will first need a domain name for your new website.
Google Says: [0099] Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.
As we can see Google tells us in their March 2005 patent filing release that Google considers websites with one (1) year registrations to be related to spam websites. As such you should register your domain name for a period of five (5) years or more, the closer to ten (10) the better, but since most businesses in the offline world work with views five (5) years ahead this length should be fine.
Next you will need somewhere to host your website!
Google Says: [0100] Also, or alternatively, the domain name server (DNS) record for a domain may be monitored to predict whether a domain is legitimate. The DNS record contains details of who registered the domain, administrative and technical addresses, and the addresses of name servers (i.e., servers that resolve the domain name into an IP address). By analyzing this data over time for a domain, illegitimate domains may be identified.
What Google is trying to tell us is registration contact and technical information related to your web site's hosting server will for legitimate businesses stay the same year to year, and Google by indexing this information and comparing it each year can determine whether a domain is used to give users information or to spam their search results.
So in order to build the solid foundation make sure you are not switching servers often, The best server environment is a dedicated server that you control and is set up properly to allow easy crawling by the various search engine spiders. If you cannot afford a dedicated server look for a reliable web host with near perfect up time ratings and offers dedicated Internet Protocol (IP) address, which has much the same effect as a dedicated server.
Next: Building the Site >>
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