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GOOGLE OPTIMIZATION

Google Sandbox: Frequently Asked Questions
By: Wayne Hurlbert
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 38
    2005-01-05

    Table of Contents:
  • Google Sandbox: Frequently Asked Questions
  • Does everyone agree that there is a Google Sandbox?
  • My site has never been in the Sandbox. Why not?
  • How do I know it’s the Sandbox and not a Google penalty?
  • If my website is stuck in the Sandbox, how do I get out?
  • Are there ways of getting out of the Sandbox any faster?

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    Google Sandbox: Frequently Asked Questions - If my website is stuck in the Sandbox, how do I get out?


    (Page 5 of 6 )

    The only real escape from the Sandbox is time. Depending on the competitiveness of your most important keywords, that time can vary from one to six months, with three to four months being the normal duration. In the meantime, continue to improve your site, and be prepared to make a rapid rise once the Sandbox probation ends.

    What should I do while my site is still buried in the Sandbox?

    While your site is in the Sandbox, it’s an ideal time to continue to add fresh keyword rich content and new incoming links to your site. Adding incoming links will ensure that they also avoid any possible new link dampening filter that might be in effect. They would be well aged and ready to pass along their full value of PageRank and link popularity as the site rises from the depths of the Sandbox.

    Should I continue to add content to my site while it's in the Sandbox?

    Your website’s stay in the Sandbox is an ideal time to add more theme relevant content. Concentrate on adding more keyword rich pages, and don’t forget both on-page and off-page factors. On the page, make sure your title tags match the most important keywords for that page. Add a site map and make sure that all of your pages link properly to one another with appropriate link anchor text containing the keywords for that page. Off-page link anchor text should be set up to include keywords for the receiving page as well. Don’t waste any of your available site improvement time while in the Sandbox. When the filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings.

    Should I keep getting new links to my website?

    The Sandbox is an ideal time to start adding incoming links to your site. Because of the alleged new links dampening filter, adding links while in the Sandbox addresses two filters at once. If the newly added links are indeed dampened by a filter, then their full value should take effect just as your site emerges from the Sandbox. Be sure to add strong keyword rich anchor text to your incoming links, and vary it to include several keyword combinations.

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       · Great article as usual Wayne! I'm glad that you pointed out how "some of us" don't...
       · Thanks for the support, and for enjoying the article. As with most, if not all...
       · WayneAwesome article - very informative. Please keep up the GREAT...
       · You make a lot of statements as fact - for example the length of time in the sandbox...
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