Few things frighten a website owner more than the possibility of being assessed a penalty from Google. The reason for that fear is uncertainty. Not everyone is entirely certain what will invoke the wrath of the search engine giant. Because of that unknown factor, many legitimate and entirely honest webmasters often believe they have been subjected to a penalty, even when they are not. Part of the confusion over Google penalty policy is not knowing what will cause a penalty. Another area of concern is what exactly Google's various punishments involve and how they are applied. Knowing how to avoid penalties entirely by only using above board optimization techniques is the best policy for every legitimate website owner to utilize.
Avoiding the many known penalty triggers will provide peace of mind and far better results in the search engine results pages (SERPs). Severe abuses of the Google search engine policies and terms of service can lead to outright banning of your website from the search engine giant. Because of that potentially devastating loss of revenue to your online business, it pays to use only the best search engine practices.
The question then, is what is considered a penalty, and how can you avoid being handed one.
Google Optimization 
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