Average Page Load Time of Top Ranking Websites in Google
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Does how quickly your page loads affect your position in Google? That question may remain unanswered, but it is certainly true that websites that rank highly in the search engine load quickly -- and are often commercially successful, because visitors don't like to be kept waiting. How fast should your website load to keep up with these online stars? Keep reading for the results of our study.
There has been an increasing importance laid on the website loading time when it comes to user experience and its potential effect on a site's Google search engine ranking. This is because Google is becoming serious in the campaign to load websites faster. Remember that in Google Webmaster Tools, a new section has recently been added: Dashboard – Labs – Site performance. It reports site performance in terms of average page load time.
Not only that, but Google has acquired “Page Speed” ( http://code.google.com/speed/page-speed/ ), a Firefox plug-in that will measure a website's load speed in terms of “Page Speed Score,” a scale of 1-100.
If you are serious about making your websites more user-friendly to both users and to Google, you should be looking for ways in improving the average page load time of your website. A slow-loading website delivers a poor user experience, and websites that provides poor experiences to visitors are less highly ranked by Google.
This article will provide an in-depth study on the average page load time of the top ranking websites in Google. The following are the main objectives:
To measure the average website loading time response of top ranking websites. This will be used as a standard/benchmarking value to improve other websites.
To establish an acceptable maximum value for an average website loading time. Those values that exceed the maximum will be considered “slow loading websites.”
Google Optimization 
