30 Website Conversion Rate Optimization Checklist and Tips
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In this search engine optimization article, we will look at 30 tips for increasing website conversion rates.
Website conversion rate is the most important measurement that you should improve when doing an online business venture. This is defined as the number of sales/total visitors on the website. For example, if your website has 3000 visitors in one month and out of these visitors, only 3 purchase your product, the conversion rate is:
Conversion rate= 3/3000 = 0.1%
Conversion rate is not only limited to being defined with “sales” figures. It can also be used with anything that relates to the measurement of success for the website. For example, the sign-up conversion rate for your website membership or newsletter.
Low conversion rate affects the profitability and long term success of your business. The goal is to have as high a conversion rate as possible. How much will depend on your profit expectations. Some businesses may operate profitably at a 1% conversion rate, while other businesses should aim for 5%. It is, of course, always desirable to have this figure as high as possible.
Conversion rate is influenced by many factors. This is a complete checklist on how to increase your website conversion rate.
Technical and Design Related
#1. Create a professional looking website – an unprofessional image and bad website design can turn off most of your visitors. Consider hiring a professional web designer if you cannot produce a professional looking website.
#2.) Speed up the website loading – check if the landing page loads as quick as possible (within 3 to 7 seconds) for the slowest bandwidth figure. You can use this tool: http://www.linkvendor.com/seo-tools/speedtester.html to help you.
#3.) Use SSL to secure any sensitive pages - this includes pages that accept sensitive information such as payment or member info. Get an SSL certificate and protect those log-ins, payment pages, etc. Make sure your users see the SSL padlock icon in the browser and check if you have correct SSL implementation.
#4.) Don't hide your WHOIS info – Some buyers will want to check the owner of the website domain by doing a WHOIS query. If what they see on the website (“About us” information that includes the owner) does not match with what is listed on the WHOIS (this includes the address), some visitors may not trust you that much.
*Some business owners choose to hide WHOIS info for privacy reasons, but this can sacrifice trust if visitors need to know that you really own the website.
#5.) Take advantage of auto-responders when using contact forms – some visitors' inquiry might be both important and urgent. Using an auto-responder will assure the user that you are receiving their inquires and they will receive a detailed reply later.
Make sure to comply on any of your promises; if you say that you will reply within 24 hours, make sure you reply within that time.
#6.) Turn off programming related errors – double check that your website is not returning unfriendly programming errors when your visitor submits any of your website forms, etc. This includes broken links and mis-redirection of links.
#7.) Avoid having ads on your site – if there is really a need to put ads, isolate the ads clearly from your content and avoid using pop-ups or any annoying type of ads such as in-text advertising.
#8.) Make your site is very easy to use and navigate – difficult navigation menus can confuse your visitors and make them navigate away from your website.
Google Optimization 
