Specifically, if we ask five "why" questions to determine the root cause of low Google AdSense income, this is what we find:
Why is the income from Google AdSense low?
Answer: It is because of insufficient clicks on Google ads or banners.
2. Why there is an insufficient number of clicks on Google ads or banners?
Answer: It is because of insufficient traffic coming from other domains.
3. Why is there insufficient traffic coming from other domains?
Answer: It is because the website is not marketed well.
4. Why the website is not marketed well?
Answer: It is because the webmaster does not have sufficient knowledge of website marketing techniques.
5. Why there is an insufficient knowledge of website marketing techniques?
Answer: They did not know how to select the keywords to target that they will be promoting in order to increase traffic for the website.
There you go; the root cause lies in keyword research. It is the heart of any search marketing campaign, including pay-per-click, search engine optimization, social bookmarking (which relies on tagging, which is keyword-based), video marketing (i.e. YouTube, which relies heavily on its own search engines to drive traffic), and lastly Google AdSense.
This article recommends a permanent corrective action that will educate webmasters or bloggers in how to select the best keywords to target in their blogs or websites; specifically, the ones that will increase or maximize Google AdSense income.
By analogy, say you have a store and you need customers. Now to break down the first marketing problem, you need to ask this question: Where do my customers come from?
If you are selling online, a lot of visitors probably visit your website, but do know where they come from? Ever since Google AdSense came on the scene, a web site’s success has been directly proportional to its traffic. Take a look at the pie chart below, using actual web marketing data.
Search engines contribute almost 70% of your website traffic! So it makes sense to optimize your web site or blogs to get traffic from search engines. The following are the most popular search engines: Google, Yahoo, MSN and Ask.
Another question might be: From which specific search engines should I try to get traffic? Since we need to maximize traffic, it makes sense to get traffic from all search engines. The biggest search engine traffic contributor is Google, which, according to some actual data, receives around 90% of all search engine traffic.
Also, all search engines are similar, and they all love one thing on your website: Original, Quality and Useful Content. This is discussed below.
You cannot research keywords properly if you do not understand your content. To be able to understand your content so that it will be loved by search engines, keep in mind the following tips:
- Do not ever copy content from other sources. This will make your blog or website less trusted in the eyes of search engines. If you really need to copy someone else’s content, ask permission from the source and include a link to the original page. This ensures the original page will get more credit than yours.
- Write your own copy and always think of helping visitors with your content. Ask this: “How can this content be helpful to my visitors?” For your home page, include your most important services or topics that you are very interested in writing about — or, in other words “What is my blog all about?”
For the inner pages, write copy on a continual basis (for example, adding two posts per month maybe). This copy should answer visitors’ questions, such as “What other interesting things do you have in your blog?” This is where you blog your favorite and specific sub-topics of the home page main topic.
- Do not spam keywords. This is not the time to select keywords, if you are writing your content, do not ever think of putting in too many occurrences of your keywords just to rank in the search engines. Keyword spamming is a big mistake.
Finally, once you have your own content, it is time to structure it to your website for maximum traffic. Below are the quick suggestions:
Main terms: Home page
Secondary terms: Inner pages or categories
Long tail terms: Inner pages or categories
Your home page content is where you will emphasize your main terms. You should not have more than three main terms for the home page. One is ideal. Analyze your home page content and then do a brainstorming session to list the three most relevant main terms. For example, if you have a website that teaches novel writing, a good main term to target is “how to write a novel” (one is enough)
For other pages, apply the same concept. Do not forget the important rules in SEO: include keywords in title tags and in your content. It is hard to rank if you do not have an exact match for “How to write a novel” in your title and in the content.
One of the most effective keyword research strategies I discovered is the hitting multiple birds with one stone technique. This can be done by researching just one keyword that could also contain variations of other juicy phrases relating to your content.
Use the Google AdWords keyword tool: https://adwords.google.com/select/KeywordToolExternal
Set it to “All Countries and Territories,” type one main term in the box and unchecked “Use synonyms.” Also, check ” Don’t show ideas for new keywords. I only want to see data about the keywords I entered .”
It should look like this screen shot below:
The requirement for this one keyword should be:
- It should have around 8,000 to 10,000 average monthly search volume in Google (set to all countries and territories). This ensures that the main keyword you are targeting has enough traffic for substantial Google AdSense income.
- This should be the best keyword among your selected main terms. Use the formula to calculate difficulty.
In relation to this, I have preferred a tool that will automatically select the best keywords to target for Google Ad sense. To use this tool:
- Download the Excel spreadsheet tool here: http://blog.360.yahoo.com/blog-nNv5JKEydKKD9OmfLBfY?p=4
- Enter data only in yellow cells. (A maximum of 20 main terms candidates are allowed).
- Gather Google’s monthly average search volume for the keyword: https://adwords.google.com/select/KeywordToolExternal
- Gather Google’s competing web pages data in http://www.google.com/. Look to the upper right of the search results, and find something like this phrase: Results 1 – 10 of about 1,000,000: This means the number of competing web pages is 1,000,000.
- There is a column in the Excel spreadsheet labeled: “Recommended Keywords in Google AdSense.” The results are sorted from the most to least important. It is recommended that you to select only one for your campaign; it will contain other terms also.
Hitting multiple birds with one stone technique. If we target “How to write a novel,” we are also targeting the more difficult phrases in the long term such as “write a novel” and “write novel.” This means you only need to spot one term that contains more juicy terms for your site in the long run.
You have now selected the best keywords to target for your Google AdSense campaign. Now what? You will have to start marketing your website. To start marketing your website for the best effect, I’ve provided a quick checklist below:
- Create accurate and descriptive title tags for your home page/blog front page. These should not be a duplicate of other pages. If you are using blogspot/Google blogger templates, I have written an article to help you create a search engine friendly blog.
- Promote your website in Digg, Stumble Upon, Delicious, Technorati, Blog catalog and YouTube (there are other good sites, but these are the recommended ones). These are social book marking sites from which you can attract readers of your blog. It will then earn natural back links that will help search engine rankings.
- If your blog has enough articles and readership (followers), you can start offering partnerships with related communities. Find out what is lacking in their websites and see if your blog can offer a possible solution. Contact them by commenting in their site or using a form, then ask them to review your site; if they find your blog/site useful, they will link to it.
Here are some other important things to note: if anyone would like to link to your site, always have a link code in your blog so that they can copy and paste it directly to their site such as: <a href=”http://www.thisisyoursamplesite.biz”>How to write a novel</a>. Always use the keywords in the anchor text to help Google associate your site with your main targeted term.