Is Yahoo`s Smart Ads a Smart Idea?

In Yahoo’s current “damned if you do, damned if you don’t” situation, one can wonder about the timing for trotting out Smart Ads. Is it a real advance in search advertising? And even if it is, will it save the search engine? In this article, I’ll look at Smart Ads and consider it in the context of where search is, and where it’s going.
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