What Is a Landing Page?Generally, a landing page is any page on your website that your website’s visitor lands on after clicking on your search results, social media posts, links, or ads.But to be specific, the landing page we are talking about in this context is a standalone landing page.It’s a landing page designed for a specific marketing campaign—for example, a promotional page for your newly released product. Here’s a perfect landing page from Copyblogger’s Authority Program:With that out of the way, here is proven action plan to rank your landing pages in Google’s top 10 organic results.
Step 1: Conduct Proper Keyword ResearchWhen it comes to keyword research, don’t scratch the surface—go all in.According to Nick Eubanks, a contributor at SEMrush:
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.In other words, it all starts with keywords.Sometimes you can guess your keywords—and you don’t have any problems. But if you want to be sure of what you’re doing and somehow predict your end result, guessing will limit you.There are a bunch of keyword research tools you can implement to know exactly what your target audience is using to find your business online.You can use the Google Keyword Planner tool. This resource is one of the best free keyword research tools out there. No matter what industry you’re in or what keyword research approach you use, you will spend most of your time using the Google Keyword Planner tool.If you’re not familiar with keyword research, here’s the step-by-step process:Log into Google Keyword Planner. Then navigate to the tools tab and choose Keyword Planner. The screen below will show up. Click the “Search for new keywords using phrase, website or category” option.Next, the page should expand to this:Go ahead and enter seed keywords or a website URL to begin your research. If you’re targeting a particular location outside the U.S., you can specify that location as well.For example, when I searched for “loans” I found a bunch of keywords I can leverage to rank my loan-related landing pages. Notice the average monthly searches and suggested bids.Remember that if advertisers are bidding higher for a keyword, it definitely means that it’s a valuable keyword.You want to look at the search volume as well. A high search volume means more people are searching for that keyword per month.Once you’ve found viable keywords to target on your landing pages, it’s time to create long-form content that will answer users’ questions.
Step 2: Create Compelling Long-Form ContentWith your keywords ready, it’s time for you to start creating your content. But you must deliberately create long-form content. Why?You must because Google seems to reward detailed and visually-driven content more than the short-form variations.What’s more, data from Backlinko reveals that long-form content ranks higher in Google’s search results than short-form content. The average word count of a Google first page result is 1,890 words.Content must be 2000+ words to rank in Google’s top pages, according to this exclusive research by SerpIQ.Unfortunately, I see a lot of landing pages filled with a lot of images and little or no text at all.It’s worth noting that Google’s bot crawls written content easier than it crawls images.According to Google’s Webmaster Guidelines: “Try to use text instead of images to display important names, content, or links. If you must use images for textual content, use the Alt attribute to include a few words of descriptive text.”John Sonmez understands the importance of producing long-form content for his landing page. Interestingly, his landing page is ranking at the first position for the keyword “How to learn a new programming language fast.” The content is not only long but also contains engaging images and testimonials to increase conversions.If you want to enjoy organic rankings, you have to focus on producing long-form content. It plays a vital role in supporting other Google ranking factors—God’s truth.
Step 3: Optimize Your Content for SEOIt’s not enough to create long-form content. If you don’t optimize your content and your landing page, you’ll likely be ranking for the wrong keywords.However, this doesn’t imply that you should stuff the whole page with your target keywords. Use the keywords strategically when and where necessary.Ensure you include your target keywords in your landing page’s metadata (title tag and meta description).
Step 4: Build Links to Your Landing PageLink building is an age-old SEO tactic that Google loves. Without the right links, you will not rank in Google.After creating your landing page, you need backlinks pointing to it to reinforce and strengthen the keywords. In fact, link building is the most important success factor in your professional SEO strategy.So how do you go about building links to your landing pages?One effective way to do so is to create persuasive guest posts containing a link to your landing page and submit them to websites with high domain authority (DA) in your niche.I mention websites with high DA because link quality is also an important factor. Not all links are created the same. A link from Entrepreneur will make more impact than a link from a newly created website. With respect to using your network, you can also ask your friends in the same niche to link back to you.
ConclusionWhile your email list and PPC ads can generate traffic to your landing page, you will be leaving a lot on the table if you do not optimize your landing page for search engines.The good news is, if you implement the tips that I’ve shared in this post, you could just find your landing page on the first page of Google for your target keywords. And if it doesn’t happen, keep at it.As usual, I’d love to hear from you. Which other techniques do you use to optimize your landing pages in order to achieve a higher Google ranking? Share your thoughts in the comment box.
Why Is SEO for the Dental Industry Tough?Dental SEO expert Justin Morgan explains that there are several reasons why it’s hard for dentists in particular to be found online.First, dentists tend not to be savvy about how they go about SEO. They don’t invest in the process or go to a dental marketing expert and learn the ins and outs of how it works.Morgan says that, instead, dentists “typically use the ‘pay and pray’ model of SEO, which involves choosing the company that looks most legit for the lowest price possible.”The reality is that it’s highly beneficial for companies to outsource their SEO needs and find a reputable company to help them. Dentists who become proficient in understanding how SEO can benefit their practices see a dramatic rise in their success compared to dentists who take a more apathetic attitude.Those who stand out online have determined to find and pay for the best SEO service available and so have a higher commitment to helping their patients.
Search Engines Love Strong ContentBut one of the most important reasons why SEO can be so difficult for dentists is that “dentists’ websites rarely have useful, engaging content that supports what bloggers, journalists and editors are conveying.”Visual content, and video in particular, is the type of content that research shows users enjoy the most. Google and other search engines will like you using video because it demonstrates you are offering information that is compelling and relevant.Further complicating the SEO woes of dentists is the fact that they are not likely to have relationships with online publishers. Not only do dentists typically not have linkable posts but they also don’t know anyone who would link to them if they did.However, as your dental practice routinely puts out content that is pertinent and useful, your site will become a trusted source of information. So an obvious strategy is for you to include a blog on your website that has helpful content for site visitors.Make sure you design your blog in a way that interests the people who visit your website. Write about topics that will remain relevant over time, write catchy titles and, of course, include visuals.Here is an example of practical, evergreen content that a dentist could include on his or her blog.
Getting StartedDepending on your budget, you might decide to tackle SEO yourself instead of hiring an outside agency. But even if you do decide to hire a dental SEO expert, you should still educate yourself on what SEO requires.One reason why self-education is so important is that you want to make sure the SEO company you hire has ethical link building tactics. To someone ignorant about the nature of SEO, the way a company goes about getting links might seem beneficial. But if Google has a problem with that company’s strategies, it could penalize your content, devastating your business.For those just getting started in SEO, digital strategist Marcus Miller has compiled a thorough list of basics starting steps, some of which we’ll outline here.Begin by reading Google’s Webmaster Guidelines. Other additional, useful resources are Moz Beginners Guide to SEO, The Art of SEO, and Eric Ward’s Ultimate Guide to Link Building.Next you should register with Google Search Console and Bing Webmaster Tools. Both will help you to improve your website in the long run.
Google My Business and Other DirectoriesIt is crucial that you list your company on Google My Business. Doing so is free, and the site has a domain authority of 100, which is extremely high. You want to have a credible online presence? Here is a prime opportunity to boost your likelihood of getting found, and it doesn’t cost you a thing.Keep in mind as well that if you don’t claim your business on this platform, you’re leaving an opportunity wide open for someone else to do so.If another person claims your business instead of you, at best that means users will find someone else’s information when they search your company. At worst, it means that this person could destroy your reputation.Be thorough, polished, and accurate when you fill in your information on Google My Business.In addition to claiming your spot on Google My Business, you should research local directories. Do what you can to get your site listed on them. Online databases fuel mobile search. If you are listed in databases and directories, when people search for you on their smartphones, they will be more likely to find you.Being listed in such directories means claiming your spot on major search engines, social media sites, yellow pages sites, business directories, and any community relevant to your industry.
Keyword ResearchA major aspect of SEO is keyword research. To do your own keyword research, put yourself in the position of your customers. If you needed to find a dentist in your area and were going to Google to search for one, what terms would you enter?What about if you had a specific problem? What phrases would you search in that case? Start by simply searching these keywords in Google, paying attention to the search suggestions Google offers as you do so.Don’t forget to brainstorm long-tail keywords, which can be highly valuable even though people search for them less often. Use these useful resources to find keyword phrases relevant to your business:
- Google Keyword Planner
- Ubersuggest Keyword Tool
Don’t Ignore Something All Companies NeedSEO is important for all businesses. It’s just that it’s easier for those in the dental industry to neglect it than it is for people in other fields.If you’re wondering how to increase the number of people your practice helps, consult a dental SEO expert today.
While creating a high-quality content with real people in mind is essential, it will be foolish to ignore keyword research and SEO. Doing keyword research is like a seasoned fish monger casting his net at the right time and at the right place. If you are not using the right keywords: short-tail or long-tail, you can be selling yourself short on your potential success.
The good news is that there are a bunch of useful keyword research tools for handling your daily workflow in content marketing. In this article we will look at my 10 favorite keyword research tools for making the process less time-consuming and more efficient.
SE Ranking is by far my favorite keywords suggestion tool as it’s not only giving me the new keyword ideas and variations, but also groups thousands of keywords within minutes to distribute the keywords efficiently throughout the pages.
Also, with SE Ranking you will get a list of short tail and long tail keywords filtered by popularity with a single-click.
The tool has more than 2 billion unique search queries and an internal database is getting updated on the monthly basis. I also like their user-friendly interface.
Just enter a keyword or a list of keywords (one per line), choose the language, the source and get search results based on the detailed statistics: monthly search volume, KEI, competition, the number of search results, etc. Fast and effective!
#2. Keyword IO
Keyword IO allows you to get hundreds of keyword suggestions free. Just enter a target search query, choose a specific country for search, click the button “search” and get an overview of possible keyword suggestions, keyword trends and top 10 search results from Google.
What I really like is that keywords are listed clustered in long-tail and alphabetic order. You can easily pick relevant keywords and export the list of keywords, but only after free signup.
A simple and intuitive interface helps you show all relevant URLs for entered keywords and visualize the relevance of terms based on TextRank and TF•IDF.
#3. Google Trends
Google Trends helps you compare the popularity of keywords, shows which keywords are growing in popularity on the market and find out the top keywords in the niche.
For example, let’s compare two keyword phrases: “sewing machines USA” and “sewing machines”. It turned out that no one searches for the phrase “sewing machines USA”, just because it sounds unnatural.
Google Trends is a free indispensable tool. But I really like to combine it with Google Keyword Planner what helps me get the most accurate estimate of search volumes.
Wikipedia is an awesome source of getting contextual keywords. Wikipedia is a gold mine of LSI keywords. It is simple to use: just enter a keyword and view the results on the page.
For example, for “keyword research” I discovered a bunch of contextual keywords. Moreover, you will discover a lot of useful information in your niche.
Wikipedia is also a good way to search for industry terms, jargon and slang in your niche. Just make a good list, save it and use in your content marketing activities.
Soovle is a free keyword research tool that provides autocomplete suggestions from different sources: Google, Wikipedia, Yahoo, Amazon, Bing, YouTube, Answers.com. Just enter a keyword and choose your source.
Make sure that Google is the default, you can easily change it by clicking one of the suggested sources.
Soovle doesn’t offer the most advanced keyword suggestions that can make sense for your blog. If you want to get unique keywords, you need to choose paid keyword suggestion tools like SE Ranking, KWFinder, etc.
KWFinder is an easy-to-use long tail keyword research tool that brings perfect keyword ideas with a great interface. The tool helps you dig into local keyword research, so you can target your keywords by country, state or city.
It shows not only long tail keyword suggestions, but also trends, search volume, CPC and level of difficulty in search results.
Ubersuggest is a free keyword tool that provides you with keywords that are not available from the Google Keyword Tool. It is really simple to use: just enter a keyword, a language, a source and click “Suggest”.
The tool helps you generate a list of keywords that can be a saving grace for the busy SEO specialists.
The best thing that I like about Ubersuggest is the way that it filters results for letters or numbers. You can also search shopping, YouTube, images and news.
#8. Google Correlate
Google Correlate is a great keyword tool, but often overlooked. Google Correlate doesn’t work well for key phrases, but if you enter a single keyword, you will get pure dynamite LSI keywords.
You just enter a keyword and the tool does all the work for you.
Keyword Discovery is a free search term suggestion tool that gives a list of general and long-tail keywords for SEP and PPC marketing goals.
The keyword data is gathered from different toolbar browsers and over 200 search engines.
You won’t detect the same keyword data anywhere else unless someone is using your API. To use the tool, just enter a keyword and click “Search”. The tool generates the top 100 search terms for your core keyword.
Google Keyword Planner is a primary tool when starting a new website. It is my best friend to grow and produce more and better content.
This is the best place for keyword research that provides a comprehensive and targeted list of keywords. In addition to the keyword list, you will get average monthly searches, competition, suggested bid, etc.
Just simply enter a keyword or keywords into the search box and you will get everything in a clear and concise manner. Together with search terms, you will get many other ideas. Some of them will work, some won’t. You will never know when you will find a gem.
Have you ever used any of these keyword research and suggestion tools? Which tool has been the most useful in your content strategy? Please leave your comments below.