studies show that web pages at the first page of Google search results get a higher search traffic. Unfortunately, only a few web pages make it to the top 10 organic listings (it’s basically a fight between you and your competitors). In fact, most of them get replaced quickly. Why? There are several reasons. Maybe a Google algorithm changed and a previous SEO methodology isn’t working anymore. Or perhaps your website was penalized for trying to manipulate Google’s algorithm. The situation can be very frustrating. In this article, you’re going to learn the right SEO tactics that will allow you to rank your landing page higher on search engine’s results pages.For the ideal customers, the landing page creates that first impression. It initiates their interactions with your business. Of course, there are several ways visitors can arrive at your landing pages. These include social media, display advertising, product launch direct referrals, and, more importantly, search engines (primarily Google). If you want visitors to take the desired action when they visit your landing page, you have to first make your page visible to search users. The reason why is that the majority of your target audience searches Google for information related to your business. Besides, several
What Is a Landing Page?Generally, a landing page is any page on your website that your website’s visitor lands on after clicking on your search results, social media posts, links, or ads. But to be specific, the landing page we are talking about in this context is a standalone landing page. It’s a landing page designed for a specific marketing campaign—for example, a promotional page for your newly released product. Here’s a perfect landing page from Copyblogger’s Authority Program: With that out of the way, here is proven action plan to rank your landing pages in Google’s top 10 organic results.
Step 1: Conduct Proper Keyword ResearchWhen it comes to keyword research, don’t scratch the surface—go all in. According to Nick Eubanks, a contributor at SEMrush:
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.In other words, it all starts with keywords. Sometimes you can guess your keywords—and you don’t have any problems. But if you want to be sure of what you’re doing and somehow predict your end result, guessing will limit you. There are a bunch of keyword research tools you can implement to know exactly what your target audience is using to find your business online. You can use the Google Keyword Planner tool. This resource is one of the best free keyword research tools out there. No matter what industry you’re in or what keyword research approach you use, you will spend most of your time using the Google Keyword Planner tool. If you’re not familiar with keyword research, here’s the step-by-step process: Log into Google Keyword Planner. Then navigate to the tools tab and choose Keyword Planner. The screen below will show up. Click the “Search for new keywords using phrase, website or category” option. Next, the page should expand to this: Go ahead and enter seed keywords or a website URL to begin your research. If you’re targeting a particular location outside the U.S., you can specify that location as well. For example, when I searched for “loans” I found a bunch of keywords I can leverage to rank my loan-related landing pages. Notice the average monthly searches and suggested bids. Remember that if advertisers are bidding higher for a keyword, it definitely means that it’s a valuable keyword. You want to look at the search volume as well. A high search volume means more people are searching for that keyword per month. Once you’ve found viable keywords to target on your landing pages, it’s time to create long-form content that will answer users’ questions.