Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier?
It is very possible!
And today you are going to discover how.
Plus … when you apply the techniques we’ll discuss today, not only will you be able to charge more for your services … but you’ll be more attractive to new clients.
How you ask?
Well… getting paid more is simply a matter of providing more value for your clients.
The problem is, that right now… when you engage a blogger or a website owner, your aim is to get one specific thing: a link for your client.
And once you’ve scored that link… you move on.
But by doing so you are leaving 90% of the value that ‘linking partner’ can provide on the table.
Let’s say your client is a Boston-based crossfit gym.
And you’ve managed to get it featured on a “Top 10 Crossfit Gyms in America” article in the prestigious “Men’s Fitness” magazine (the following screenshot is for illustration purposes only)…
This is an awesome accomplishment by itself.
And the link is worth gold!
But what if you could arrange for the Gym owner to be interviewed by Men’s Fitness?
And get a 10 page article that only promotes your client?
Would that be valuable?
Stopping after getting the link is like digging a 100’ mine only to stop when you’ve found the first ounce of gold…
Instead, you should dig an additional two feet and hit the mother lode.
What to do after you’ve secured the link
Once you’ve achieved your main goal, use the trust and the relationship you’ve just created to set up a promotion for your client.
Depending on who the ‘link partner’ is, you can set up different deals.
There are more than 12 types of deals you can arrange for you client. And today we’ll discuss 5 of them…
#1 – Have your client interviewed by the linking partner
We’ve already touched on this…
Quite a few bloggers, podcasters and website owners regularly conduct interviews with experts in their niche.
If you spot such an opportunity… you can try to arrange that your client be interviewed by the linking partner.
This can result in
- Additional links
- Leads and sales
- A stronger endorsement from the linking partner
And can pave the way to bigger deals.
#2- Build your client’s mailing list by having your “linking partner” promote a training you’ve prepared
Have you ever heard the expression – “The money is in the list”?
Well, you can provide a very valuable service to your clients by helping them build their mailing list.
You do this by creating a thorough report or a high-level training video for your client and have the “linking partner” promote this valuable information to his mailing list.
Set it up so the traffic from the linking partner’s list is sent to an opt-in page on your client’s site where the visitor needs to enter his details (email, name, etc’) in order to get the training you’ve prepared.
And voila… you’ve just helped your client build one of the most important assets in his business… his list.
One of our partners has a popular newsletter for life-coaches.
We’ve created a specific training for his audience titled ‘Guest Blogging for Coaches’ and he promoted this video training to his mailing list, by sending them to this page…
And this has been an exceptionally successful promotion that generated a ton of traffic, leads and sales
Note: The key here is to create a training so valuable, the linking partner will improve his relationship with his audience when he sends them to this training. In which case you’ll be providing value both to your client and to the linking partner.
Plus… Once you’ve prepared the training, you can reuse it with many partners.
#3 – Set up a “Lead generation webinar” for your client
After you’ve created a relationship with a group of thought-leaders in your client’s field, you can set up a one-hour webinar where each expert (including your client) gets an equal amount of time to reveal their best tips and strategies on a specific subject.
This creates a friendly competition where every expert tries to outdo the others and results in an entertaining and useful event.
At the end of the webinar each participant can promote his own product or opt-in page and the only condition to participating is that every participant promotes the webinar to his audience as best he can (mail it to his list, post on social media accounts, blog about it, etc’).
Done right, this can result in thousands of visitors to each participant’s website.
This traffic will also convert well to leads and sales since the visitors were pre-sold on the product or service in the webinar
#4 – Set up a product or service promotion for your partner
This type of promotion usually requires a greater level of trust between your client and the ‘link partner’. That’s why we’ve only listed it as the fourth possible promotion.
You can usually arrange this type of a promotion after you’ve gone through one of the previous promotions we’ve mentioned… because, while technically this type of promotion is perhaps the easiest to implement, it does require that the promoting partner be willing to endorse your client’s product or service.
#5 – EVERGREEN PROMOTIONS
These are the highest level of promotions you can arrange for your client and they are usually worth their weight in gold.
If a linking partner has a mailing list, you can “convert” a one-time promotion you performed with the linking partner to a permanent follow-up message on his auto-responder sequence.
This means that every new subscriber that joins his mailing list will be exposed to this promotion, guaranteeing and endless stream of pre-sold traffic to your client’s site.
Additional types of promotions
The promotions we’ve discussed so far are usually referred to as ‘joint ventures’ and while this post is not the place, I’ve created a free training that not only expands on what we’ve discussed here but will also introduce you to additional types of joint ventures you can create for your clients. And make a profit for them and for yourself.
At the end of the post I’ll show you how you can get this training.
Turning these promotions to an income source for yourself
If you’ve been in business for any length of time, you know that getting a new client is 10 times harder than selling additional services to an existing one.
You can (and should) charge handsomely for every promotion you set up for your client as well as any content you prepare for them in the process of setting up those deals.
And finally… as you grow more confident in setting up and executing those promotions, you can start charging your clients on a performance basis (on top of the flat promotion fees.)
For example you can charge your client
- For every new email subscriber you add to their list
- A small percentage of the sales your promotions have generated
Why this makes you more attractive to clients
Because you’ll be creating deals and profits for your clients, eventually, you’ll reach a point where your service pays for itself and even generates a profit.
And then … hiring you becomes a VERY easy decision to make.
What to do next
If you’re interested in learning more about joint ventures, how to set them up and how to profit from them.
You should consider signing up for the free joint venture training we’ve created.