Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do provide the biggest value for the users, look natural in the context and have an anchor text that is integrated in a meaningful way.
Let’s review some ways on how to acquire such links and squeeze the most of juice out of them.
1. Be Involved in Link Roundups
Bloggers love publishing posts with links to the recent articles. These are fairly simple to create and share around. And it’s pretty easy to be listed in one of those as well. Being involved in this content is cool because you can get a lot of quality links fast which is really useful for SEO.
If you have an exceptional piece of content that you’ve made recently, you can create one of such great link roundup posts. In this case, I really love the citation from Jeff Jarvis: “If you can’t imagine anyone linking to what you’re about to write, don’t write it”.
To find such articles in a certain blog, you can use the SE Ranking backlink checker and make a good list for your blog post.
As soon as you publish the article, let people know about it and suggest them to mention your content. Send them a personal email and mention this blogger in your content.
I can say that this is an excellent way to help bloggers by including their posts on your site. They will definitively notice it and will come check your out. And this is the first step to build relationships with them.
2. Offer Your Product for Blogger Reviews
I would like to assure you that there are a lot of bloggers in every money-generating industry who can write a review about your product. As you know, a product review is a good way to let people know about it in details and it usually contains a link leading to your website.
That is not so difficult as might appear at first sight. Just carefully think over your offer, find bloggers in your niche, reach them out by offering something valuable in exchange and wait for their responses.
It is worth noting that asking bloggers for a review or a link via email is not ethical and violates Google policies. Don’t be direct about it. Be more creative!
3. Run Contests
Contests are great ways to attract relevant audience and engage them with your brand. A lot of companies are using this method and I strongly encourage you to do the same.
The purpose of this method is not to earn money, but give people something fun to do. Notice that contests have a high risk: it if the contest is lame or not well run it can actually damage your reputation.
4. Work With Influencers
Based on NeoReach, an influencer is “an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience.” Because these bloggers have such a good follower base by making quality and interesting content, people start trusting them and respect their opinions.
Once you make a list of influential people in your niche, you can start working with them while creating a great content. A lot of companies in your niche have a special press section where they cover news somebody else has written about them. Take a look at these pages for important updates, and you can create your own story on your blog.
If you engage with influencers just for marketing, you can miss the chance to be customer-centric.Focusing on your customers and your business will be more profitable. The best way to do that is to encourage a community and engage bloggers in a two-way conversation. Let influencers know how their opinion shaped your business decisions.
5. Help People and Ask for Links in Exchange
It might sound weird, but the quality links are born from naturally built relationships between websites. Cooperation, support, friendship, partnership – everything makes sense. Here I am not talking about link exchange; it is an illegal way to build links that can get your website penalized.
There are a lot of other things you can do to improve your your website. For example:
- Translate a piece of content into a different language;
- Contribute a good content to a third-party blog;
- Make a banner or an infographic for another site;
- Fix some bugs or errors on a website;
- Debug a piece of programming code for someone’s project;
Just extend a helping hand and do the work that serves their interests.
Tip: Take full advantage of your network.
6. Use Q&A Websites
Asking and answering questions are considered to be one of the most effective ways to do better SEO and build quality links. Year after year Q&A websites go on gaining the popularity and become useful at helping people build a good link building strategy.
If you have something interesting and extraordinary, search for the burning issues and deliver the info. Quora and Reddit are one of the most popular websites that can include a number of such unanswered questions.
Why I like these websites is that you can find there some influencers and start building relationships with them. Moreover, you can learn more about your industry and find the right solution to your problem. Deeply held answers will increase your chances to link your content to other pages.
There are a lot of great ways to get links to your website, and I’ve included only those that work well for me. I hope you will find something useful out there and will begin to create a successful link building campaigns. Cheers!
Modern marketing is all about data. Forecasts, ROIs, opportunities and revenues are solely sales metrics. Marketing become data-driven and you need tools to derive and evaluate this data.
SEO takes pretty good chunk of the marketing budget and have to be accurately estimated. However, the ROI for SEO is very hard to predict. There are not that many tools out there that can help you with calculating SEO potential but here are some that are very helpful.
#1. SE Ranking
SE Ranking is a modern seo software that comes with many sophisticated features including SEO Potential. The tool would be useful to those that deal with SEO budgets or calculate and predicts outcomes of the marketing campaigns. SEO freelancers and digital agencies will really appreciate this instrument. SEO potential uses a formula that estimates ROI of your SEO investments. If you are familiar with SE Ranking platform, here is where you can find this tool:
Using SEO Potential you can forecast how many clicks you can receive based on your ranking in search results, what traffic volume you can reach and how many leads you can get and how much it will cost. You can export the report and present it to your executive team or the prospective clients.
Alexa is a great tool that helps you compare different website traffic and traffic trends. The tool is interesting to use for comparing large sites within your industry. It is not great to use for small and medium sites.
Accuracy is a major concern though, as the numbers are not always useful for forecasting traffic on their own. It is not bad at foretelling the trends for a site but the charts are hard to make any real use of. The demographic insights could also be valuable.
Quantcast demonstrated traffic numbers that are easy to use, shows information in a good way and provides some good demographic information. In comparison with other mentioned tools, it is unable to compare sites and lacks data for small trafficked websites. Although the accuracy remains doubtful for the traffic data, the tool seems very interesting and worth further investigation.
#4. Google Trends
Google Trends is good at getting broad information and comparing different websites. It includes regional information and gives you detailed data without direct access to your competitor’s analytics account. The tool provides accurate data on traffic from search.
Compete has a great option to compare multiple websites and competitors. It has a user-friendly interface, and the provided data is well-presented and easy to understand. The biggest shortcoming is that the data is not accurate at all, but the trends are fool-proof. You can also look at seasonal trends between competitors and get interesting demographic information.
SimilarWeb is one of the most powerful tools that help you analyze your competitors and get a well-detailed site analysis in the following aspects: accuracy of prediction, number of websites covered, amount of additional information, etc.
Similar to other tools, the accuracy is still far from perfect. Regarding small websites, SimilarWeb provides the less reliable results. It seems that the tool overestimates the size of the smaller websites.
- If your website is US focused, you can use SE Ranking and Compete as they provide data for the longer period of time.
- If you want to get more data about organic traffic, you can use SE Ranking and analyze your site positions in more details.
- Quantcast gives you interesting demographic data.
- Search for a brand name in Google Trends can show you the seasonality of the traffic for some period of time.
All of the tools above are useful and valuable depending on your business needs. Personally, I rely most heavily on SE Ranking that helps me predict traffic and estimate website potential.
Do you know other tools to estimate SEO potential? Share your ideas in the comments below.
While creating a high-quality content with real people in mind is essential, it will be foolish to ignore keyword research and SEO. Doing keyword research is like a seasoned fish monger casting his net at the right time and at the right place. If you are not using the right keywords: short-tail or long-tail, you can be selling yourself short on your potential success.
The good news is that there are a bunch of useful keyword research tools for handling your daily workflow in content marketing. In this article we will look at my 10 favorite keyword research tools for making the process less time-consuming and more efficient.
SE Ranking is by far my favorite keywords suggestion tool as it’s not only giving me the new keyword ideas and variations, but also groups thousands of keywords within minutes to distribute the keywords efficiently throughout the pages.
Also, with SE Ranking you will get a list of short tail and long tail keywords filtered by popularity with a single-click.
The tool has more than 2 billion unique search queries and an internal database is getting updated on the monthly basis. I also like their user-friendly interface.
Just enter a keyword or a list of keywords (one per line), choose the language, the source and get search results based on the detailed statistics: monthly search volume, KEI, competition, the number of search results, etc. Fast and effective!
#2. Keyword IO
Keyword IO allows you to get hundreds of keyword suggestions free. Just enter a target search query, choose a specific country for search, click the button “search” and get an overview of possible keyword suggestions, keyword trends and top 10 search results from Google.
What I really like is that keywords are listed clustered in long-tail and alphabetic order. You can easily pick relevant keywords and export the list of keywords, but only after free signup.
A simple and intuitive interface helps you show all relevant URLs for entered keywords and visualize the relevance of terms based on TextRank and TF•IDF.
#3. Google Trends
Google Trends helps you compare the popularity of keywords, shows which keywords are growing in popularity on the market and find out the top keywords in the niche.
For example, let’s compare two keyword phrases: “sewing machines USA” and “sewing machines”. It turned out that no one searches for the phrase “sewing machines USA”, just because it sounds unnatural.
Google Trends is a free indispensable tool. But I really like to combine it with Google Keyword Planner what helps me get the most accurate estimate of search volumes.
Wikipedia is an awesome source of getting contextual keywords. Wikipedia is a gold mine of LSI keywords. It is simple to use: just enter a keyword and view the results on the page.
For example, for “keyword research” I discovered a bunch of contextual keywords. Moreover, you will discover a lot of useful information in your niche.
Wikipedia is also a good way to search for industry terms, jargon and slang in your niche. Just make a good list, save it and use in your content marketing activities.
Soovle is a free keyword research tool that provides autocomplete suggestions from different sources: Google, Wikipedia, Yahoo, Amazon, Bing, YouTube, Answers.com. Just enter a keyword and choose your source.
Make sure that Google is the default, you can easily change it by clicking one of the suggested sources.
Soovle doesn’t offer the most advanced keyword suggestions that can make sense for your blog. If you want to get unique keywords, you need to choose paid keyword suggestion tools like SE Ranking, KWFinder, etc.
KWFinder is an easy-to-use long tail keyword research tool that brings perfect keyword ideas with a great interface. The tool helps you dig into local keyword research, so you can target your keywords by country, state or city.
It shows not only long tail keyword suggestions, but also trends, search volume, CPC and level of difficulty in search results.
Ubersuggest is a free keyword tool that provides you with keywords that are not available from the Google Keyword Tool. It is really simple to use: just enter a keyword, a language, a source and click “Suggest”.
The tool helps you generate a list of keywords that can be a saving grace for the busy SEO specialists.
The best thing that I like about Ubersuggest is the way that it filters results for letters or numbers. You can also search shopping, YouTube, images and news.
#8. Google Correlate
Google Correlate is a great keyword tool, but often overlooked. Google Correlate doesn’t work well for key phrases, but if you enter a single keyword, you will get pure dynamite LSI keywords.
You just enter a keyword and the tool does all the work for you.
Keyword Discovery is a free search term suggestion tool that gives a list of general and long-tail keywords for SEP and PPC marketing goals.
The keyword data is gathered from different toolbar browsers and over 200 search engines.
You won’t detect the same keyword data anywhere else unless someone is using your API. To use the tool, just enter a keyword and click “Search”. The tool generates the top 100 search terms for your core keyword.
Google Keyword Planner is a primary tool when starting a new website. It is my best friend to grow and produce more and better content.
This is the best place for keyword research that provides a comprehensive and targeted list of keywords. In addition to the keyword list, you will get average monthly searches, competition, suggested bid, etc.
Just simply enter a keyword or keywords into the search box and you will get everything in a clear and concise manner. Together with search terms, you will get many other ideas. Some of them will work, some won’t. You will never know when you will find a gem.
Have you ever used any of these keyword research and suggestion tools? Which tool has been the most useful in your content strategy? Please leave your comments below.