I love this industry because digital marketing is always changing and there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.
Here are six tools I intend to give a thorough look in 2018.
What are yours?
Topvisor is a newer tool in my marketing arsenal but it’s quickly becoming my favorite tool! I love their keyword research and grouping features and use them every time I plan a content strategy for a new client. It also has a nice rank tracking feature that updates me on all changes that need attanetion.
2. Netpeak Spider
One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).
It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.
It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.
3. Buffer for video
There’s nothing new about Buffer. It’s been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!
Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.
Not in the video game yet? This stats should change your mind:
- 82% of Twitter users watch video content on Twitter
- The number of videos in Facebook feeds has grown by 360%
- In the U.S., people are posting 94% more videos to Facebook
- 50% of Americans who use Facebook daily watch at least 1 video every day
I am sure many of you are aware of Slack but few people know that it’s not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.
The two cool bots to add:
- Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.
- Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.
It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.
It is a cool system that lets you create an easy sales funnel, in a visual way. While I don’t do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.
Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.
Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.
Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).
And which tools are you planning to try in 2018?