Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That’s the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.
If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher search traffic that you are dying to achieve. In this guide, we shall share with you some of the best SEO plugins that will improve SEO of your WordPress website.
1. WordPress SEO by Yoast
Yoast SEO is the most popular and wholistic SEO plugin on WordPress. To date, it has more than 4.5 million downloads with an average rating of 4.7-star over five from 1,418 users. Developed by SEO specialist Joost de Valk, this plugin has features that ensure optimal success for your site when it comes to SEO. The plugin is used by some of the most famous online magazines and websites such as the next web, Mashable, and others.
WordPress SEO by Yoast plugin can assign keywords to a blog post so that the user can focus on using it in the entire content. It also has a snippet view where users can see how their post will look like in search results.
Another important feature of this plugin is the Page Analysis. Powered by Linkdex, this feature allows users to check whether all the keywords, meta description, images and post title or subheadings are in place. The list of features for Yoast SEO is extremely long, check out others here.
2. All In One SEO Pack
With more than a million active users, All in One SEO pack is one of the most advanced SEO plugin built for online business, eCommerce, bloggers, and magazines. This plugin has a rating of 4.5 out of 5. Developed by Michael Torbert, this plugin gives you all the features which you may need to build an SEO friendly website using WordPress platform.
While its features are similar with Yoast, this plugin prides itself as the only plugin that integrates with eCommerce websites. It is perfect for everyone with little knowledge of SEO or rarely cares to perform on page optimization. It can automatically generate meta tags and optimize titles for better search ranking.
The best thing about All in One SEO pack is that it lets you optimize your site for search engine without much tweaking. In other words, the default installation is good enough to serve. But as you interact more with the plugin, you can play with the settings as per your requirement.
3. Broken Link Checker
A broken link is a horrible nightmare for bloggers or SEO enthusiasts. Having broken links will earn your site a bad reputation with Google. Eventually, that reputation will degrade your search engine rankings to the point that you may no longer be regarded an authority in your industry. Google is trying so hard to better web experience for everyone. So they will not direct users to websites with broken pages.
This is where tools, such as the Broken Link Checker come in. The name speaks for itself; this plugin allows you to check for any broken links and missing images. If there is any, it will alert you and give you the option to customize the link(s) either by deleting it completely or by placing the correct one.
Here is a summary of its features:
• Ability to detect links that don’t work
• Option to deter search engines from following broken links
• Monitors links in pages, comments, posts and even custom fields
• Option to change broken links
This is among the most powerful WordPress SEO plugins ever built. SEOPressor covers every possible aspect of SEO and puts the same attention to all of it. It offers you a number of useful features which help you optimize your images, blog posts and your site for social media.
This plugin has a built-in keyword research tool that helps you to find long tail keywords. It also allows you to use its drag and drop function to place the keyword into your content with a click of a mouse. With this feature, you won’t have to spend so much time conducting keyword research on other tools or services.
After posting your content, this plugin goes ahead to analyze your post and give you a score based on the analysis. In the analysis, it checks your H1, H2, H3 tags. SEOPressor also comes with a reliable internal linking feature. This feature makes your work easier since each time you re-publish content the phrases you linked on the first content will be hyperlinked automatically.
These are some of the top WordPress SEO plugins. Tell us which one is your favorite among the ones discussed here. If there is any plugin that you feel we should include in this guide, please let us know in the comments section.
Many businesses weigh the advertising abilities of Facebook and Google Ads because they want to get maximum visibility. They also aim to register new customers, boost sales and increase leads.
Differences between Facebook and Google Adwords Advertising
Google AdWords: Paid Search
AdWords is the world’s leading and most popular PPC advertising platform. Google Adwords has been labeled the term “paid search”. This advertising platform focuses on targeting keywords and use of text-based advertisements. Advertisers bid on keywords with expectation that their ads pop up alongside search results of questions. When a user clicks on the ad, the advertiser is charged, hence the name “pay-per-click advertising.”
Facebook Ads: Paid Social
Facebook Ads uses social networks for advertising. It has the greatest number of monthly active users (MAUs) compared to any other social network. Paid social enables users to find businesses depending on their online activities and interests.
The main difference between the two ad platforms is that Adwords helps you get new customers whereas Facebook helps customers find you.
The Strengths and Advantages of Google Adwords
Google is the world’s most common and widely used search engine. It is regarded as the de factor leader in online advertising. It deals with over 3.5 billion search queries daily. This offers advertisers access to unique and unsurpassed potential for customers looking for goods and services.
An Immense Audience
Google deals with over 40,000 search queries in a second. This equals to more than 1.2 trillion web searches annually. As Google advances, so will this immense search volume and the possibility for advertisers to get to new customers. All this potential is what makes Google ideal for your digital marketing strategy. However, when put together with Google’s precise search results, AdWords is more popular and widely used.
A Level Playing Field
AdWords majorly focuses on the relevance and quality of ads. Therefore, users are likely to keep using Google as their primary search engine. Google AdWords usually compensates quality and relevance more than other factors. Consequently, good advertisers get more results from their ad campaigns. Some keywords cost more than others.
A Wide Range of Ad Formats
Advertisers should utilize the numerous features of Google Adwords to make more enticing and compelling ads. These features include site links, ad extensions, and social proofing. Google also has ad formats specifically created to meet the needs of specific businesses including hotels and vehicle manufacturers. These ad format features include interactive map information and high-resolution images. New Ad formats and features are constantly created by Google to help advertisers reach new audiences and start new businesses.
The Strengths and Advantages of Facebook Ads
Facebook Ads play a major role in social media marketing. Since its inception, it has become a major part of digital marketing strategies for most businesses.
Unparalleled Audience Granularity
Facebook Ads have over 1.55 billion monthly active users. No other platform can compare to the size of its audience. Many people use Facebook to search for and use content that fits their individual interests, ideologies, values, and beliefs.
Advertisers exploit Facebook’s wide reach to reach their target audience. They do this by uploading customer details from their database to Facebook .Facebook then filters this data based on information given by third party data agents. The information automatically matches users whose data the advertiser uploads. Advertisers should view Facebook as a platform for interacting with their customers.
An Inherently Visual Platform
Facebook Ads often incorporate images, videos, and other visual content. This enables advertisers to control the quality of their Ads.