SEO Tools - ROI Calculator
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This calculator measures the ROI (return on investment) of a CPC (cost per click) advertising buy, such as with Google's or Yahoo!'s search listings.
Total monthly clicks from publisher
Get last month's number from your Client Activity Report email to calculate last month's ROI. You may also predict next month's number to calculate next month's potential ROI.
Estimated average CPC
CPC (cost per click) is the amount you pay a publisher for each click users make on your search listings. Get this number from your Client Activity Report email.
Conversion rate
Your conversion rate is the percentage of visitors who come to your site from the publisher and convert into customers. You must supply this number from your own records. Conversion rates vary by company, but an average rate you can use as a test would be 2-3%. Enter a percent number, not a fraction. For instance, for 7% enter 7, not 0.07.
Average profit per conversion
Profit refers to the amount of money you earn from a sale. For example, if you sell a software package for $100 and it only cost you $10, your profit is $90. You must supply this number from your own records by estimating the average amount of profit you make from each conversion.
White Papers
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Warburton's the largest independently owned bakery in the UK faced a number of difficult challenges in providing the most robust yet efficient IT infrastructure for their organization's success. IBM's services combined with their xSeries servers created the perfect platform for their SAP environment with sufficient flexibility, and did so in very time effective fashion.
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This white paper describes the benefits you can expect with SOA, and how IBM can help take your business there.
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Gartner summarizes its view on Application Delivery Controllers, evaluates strengths and weaknesses of solutions, and provides Magic Quadrant reporting for a quick comparison across all vendors. Learn from Gartner how you can benefit from an all-in-one device like Citrix NetScaler that delivers the highest levels of availability, performance and security.
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What you don't know can hurt you, and is likely costing you money and increasing your security risks during an era of scarce resources. This white paper proposes six key strategies that enterprise security managers can use to improve their network defense posture.
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The rationalized multi-tool approach is flexible, scalable and cost effective. It provides the necessary input to the IT service management business processes. It preserves prior investments in monitoring tools, empowers technologists to select the best tools with which to do their jobs, and enhances effective response to incidents.
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This Migration Guide reviews the approach that Principled Technologies and Dell recommend for a tested and validated migration of Oracle 9i databases to Oracle 11g on the Dell PowerEdge R900 server and RHEL 5.2.
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This video is part of a 3-part series that focuses on organizations in varied industries – Hilton Grand Vacations, Duke Corporate Education, and Intersil - that have solved application performance issues over the WAN with wide-area data services (WDS) from Riverbed. Benefits to the organizations included application acceleration, consolidated IT infrastructure, optimized bandwidth, and accelerated backup and replication. Watch part 2 of the series featuring Intersil.
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Large-scale deployments of personal computers are complicated and time-consuming. The costs associated with deploying and maintaining fleets of computers have become a large portion of many companies overall information technology budget. Download this white paper to learn more.
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During this eSeminar, Michael Vizard will discuss the current state of the storage industry including the challenges and opportunities afforded by Web 2.0 technologies.
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One of the most common ways to start your Unified Communication solution strategy is to build an approach that starts with a Pilot Program. This approach has many aspects that make it a very good way to proceed.
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All White Papers.
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