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<title>SEO Chat - Search Engine Optimization Tutorials</title>
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<description>SEO Chat Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Wed, 16 May 2012 15:47:04 -0400</lastBuildDate>
<pubDate>Wed, 16 May 2012 15:47:04 -0400</pubDate>
<item><title>Using Semantics for Keyword Research</title>
<pubDate>Tue, 15 May 2012 15:30:04 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Using-Semantics-for-Keyword-Research/</link>
		<description><![CDATA[Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website's content.]]></description>
		<content:encoded><![CDATA[Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get found more often by your target audience. I'm unspeakably grateful that we're passed the days when optimizing your keywords meant  pick a single target keyword and cram it into your web content as many times as you can,  as Patel characterizes the obsolete style. He correctly notes that  That ship has sailed.  Thanks in part to Google's Penguin u...]]></content:encoded>
<category>Choosing Keywords Help</category>
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<item><title>Yahoo CEO Scott Thompson Resigns</title>
<pubDate>Mon, 14 May 2012 13:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Yahoo-CEO-Scott-Thompson-Resigns/</link>
		<description><![CDATA[Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO.]]></description>
		<content:encoded><![CDATA[Activist Yahoo shareholder and hedge fund manager Daniel Loeb brought the truth about Thompson to light, discovering that the CEO did hold the financial degree he claimed on his resume, but not the computer science one. Normally, one would think that Thompson's experience would make this a non-issue. As Greg Stirling pointed out,  he had many years of experience as a successful tech executive in Silicon Valley...the paper was a technicality of sorts - not to minimize the ethics issue.   Apparently it's the ethics issue that Loeb couldn't abide. He pushed hard, not letting the issue die; it bec...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>Bing Launches Social Sidebar</title>
<pubDate>Fri, 11 May 2012 08:00:11 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Bing-Launches-Social-Sidebar/</link>
		<description><![CDATA[When Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar.]]></description>
		<content:encoded><![CDATA[In its blog post on the subject, the Bing team describes this as  the most significant update to Bing since we launched three years ago.  They'll be phasing it in over the next few weeks. So what can we expect? Danny Sullivan got a preview of the new features to try out. He noted that the new design featured three columns with Core Search, Snapshot and Sidebar panes. It comes across as a very functional design, and a surprisingly useful way to incorporate the social graph into search. For example, let's take a look at the Social Sidebar. It presents as a vertical gray sidebar to the right of y...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>Write Content For the Four Buying Personalities</title>
<pubDate>Wed, 09 May 2012 18:00:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Write-Content-For-the-Four-Buying-Personalities/</link>
		<description><![CDATA[In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind.]]></description>
		<content:encoded><![CDATA[Once again, I owe a hat tip to Stoney deGeyter for discussing this point. In his article, though, he draws indirectly on a philosophy dating back to Hippocrates. Back in those days, and for a long time afterwards, doctors believed that both illness and one's personality stemmed from four  humors,  and treatment aimed to balance these humors. While science discredited the medical part of this theory, it turns out the idea of four different basic personalities has some merit. To be honest, we're all a little too complicated to be easily broken down into one of four categories. But in trying to b...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Write SEO Content for Your Visitor`s Goals</title>
<pubDate>Mon, 07 May 2012 12:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Write-SEO-Content-for-Your-Visitors-Goals/</link>
		<description><![CDATA[How do your website's visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals.]]></description>
		<content:encoded><![CDATA[Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor  personas.  You form a persona based on a visitor's motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help your visitors, and create it accordingly. I don't disagree with deGeyter, but I like to think more in terms of goals. If you really want to try to think like one of your customers, don't just ask yourself what they need; ask yourself what they're trying to accomplish. If your w...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Guest Posting: How to Find and Seduce Your Editor</title>
<pubDate>Thu, 03 May 2012 16:30:03 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Guest-Posting-How-to-Find-and-Seduce-Your-Editor/</link>
		<description><![CDATA[You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective.]]></description>
		<content:encoded><![CDATA[I'd like to tip my hat to two people here. The first one is Matt Goffrey. He's written articles for SEO Chat for the last quarter, and he's done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for Search Engine Journal on how to cheat at guest posting and get away with it. Some of the tips I'll be including here I got from his article - but I'll be talking about them from the other side of the desk. So let's assume, for the moment, that you're an expert in  your field, and you want to find someone - or many someones - who will appreciate that ex...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Title Tags: Not Just for Keywords Anymore</title>
<pubDate>Tue, 01 May 2012 08:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Title-Tags-Not-Just-for-Keywords-Anymore/</link>
		<description><![CDATA[I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn't because I'm no longer sure that anyone has all of it. If you're ready to rethink one of the most basic things you've ever learned about SEO, and stop simply reacting to Google, keep reading.]]></description>
		<content:encoded><![CDATA[First, let me give credit where it's due. I just finished reading a post by Michael Martinez in which he digs more deeply into this so-called basic topic than anyone I've seen. Martinez's contrarian views, eloquently expressed and supported, can make any reader rethink a cherished position. If he's right, then the way most of us do our page titles or title tags is - well, not wrong, exactly, but a little misguided. We all know how you're supposed to write title tags, right? Start by doing some keyword research for your topic, build a title using those keywords, then lather, rinse, repeat. Make...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Penguin Joins Panda in Google Web Spam War</title>
<pubDate>Mon, 30 Apr 2012 08:00:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Penguin-Joins-Panda-in-Google-Web-Spam-War/</link>
		<description><![CDATA[Early last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine's listings websites that engage in certain shady practices. But how well does it work?]]></description>
		<content:encoded><![CDATA[Google webspam guru Matt Cutts explained the rationale behind Penguin in a post on the Google Webmaster Central blog. He noted that  We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.  Penguin  represents another improvement in our efforts to reduce webspam and promote high quality content.  It's supposed to decrease the rankings of sites that violate Google's terms of service. Cutts gave two examples of websites whose ranks he expected to see drop after Penguin. One displayed egregious keyword stuffing. The ...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>Facebook Releases Negative Report Before IPO</title>
<pubDate>Thu, 26 Apr 2012 08:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Facebook-Releases-Negative-Report-Before-IPO/</link>
		<description><![CDATA[Could Facebook's cash machine be slowing down? That's one possible conclusion observers can draw from the paperwork the company recently filed with the Securities and Exchange Commission. While it's not likely to slow down investors, it's not the best news to get so close to the social media giant's IPO.]]></description>
		<content:encoded><![CDATA[According to a quick item from David Angotti for Search Engine Land, Facebook reported that its net income fell 12 percent in the first quarter of 2012. Looking at the previous quarter's total revenues, the latest quarter saw total revenues fall six percent, to $1.06 billion. That may not be cause for serious concern, however - especially when you consider that the previous quarter included the holiday shopping season, and Facebook makes its money from ads. Indeed, the company itself noted that the downturn was due to  seasonal trends.  Compare Facebook's revenues to the year-ago quarter, and ...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Increase Traffic With the Triangle of Trust</title>
<pubDate>Wed, 25 Apr 2012 08:01:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Increase-Traffic-With-the-Triangle-of-Trust/</link>
		<description><![CDATA[If you've never heard of the triangle of trust before, keep reading. It's an easy way for you to get tons of traffic, top search positions, and more sales.]]></description>
		<content:encoded><![CDATA[The phrase  triangle of trust  was first coined by the famous (and to some, infamous) Frank Kern.  For those that don't know, Frank got in fairly early to the whole Internet thing, but thanks to the boneheaded actions of someone he had zero control over, got noticed by the FTC. When I say  got noticed,  what I really mean is that they showed up at his door and basically demanded that he give them literally every single penny and valuable possession he had, or else they were going to arrest him for running a pyramid scheme. Now most people would have given up. Instead, ol' Frank went on to crea...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Google CEOs to Search Asteroids for Resources</title>
<pubDate>Mon, 23 Apr 2012 17:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-CEOs-to-Search-Asteroids-for-Resources/</link>
		<description><![CDATA[Former Google CEO Eric Schmidt and current Google CEO (and co-founder) Larry Page are investing part of their considerable fortunes into a search operation of a very different sort. Named Planetary Resources, the new company hopes to find something worth mining on our solar system's asteroids.]]></description>
		<content:encoded><![CDATA[The press release from Planetary Resources includes an impressive list of investors and advisors. In addition to Larry Page and Eric Schmidt, film maker James Cameron (of Avatar fame) is involved; so is Ross Perot, Jr., son of the former presidential candidate and chairman of The Perot Group. Peter H. Diamandis, one of the leading lights behind the Ansari X-Prize competition encouraging non-governmental  space flight, is also part of this venture. So is Eric Anderson, an aerospace engineer and philanthropist long involved in a variety of efforts encouraging commercial spaceflight, including th...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Will Scamming Slaughter Social Search Signals?</title>
<pubDate>Thu, 19 Apr 2012 16:30:03 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Will-Scamming-Slaughter-Social-Search-Signals/</link>
		<description><![CDATA[In the old days, black hat SEOs bought links from other websites to manipulate the signals seen by Google. The practice got them to the top of the SERPs – until the Panda updates. Now, some SEOs are buying “likes” and positive reviews instead. What does this mean for the future of search?]]></description>
		<content:encoded><![CDATA[Trond Lyngbo wrote a long and thought-provoking piece for Search Engine Land on this very topic, and I highly recommend it to anyone who cares about their clients and their online reputation. If you worked as an SEO back in the early days of the field, of course, you can almost predict what's coming - which only makes his points ring all the truer. If you didn't, come with me on a short trip back in time. Before Google came on the scene, getting to the top of a search engine ranking often involved keyword stuffing and other practices considered shady or frowned upon today. Google introduced th...]]></content:encoded>
<category>Website Marketing Help</category>
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</item>
<item><title>What`s Behind Blekko`s Spike in Popularity?</title>
<pubDate>Tue, 17 Apr 2012 15:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Whats-Behind-Blekkos-Spike-in-Popularity/</link>
		<description><![CDATA[Blekko, the little hash tag search engine that could, will likely see four times the traffic at the end of this month that it saw at the start of January. While still a drop in the bucket compared to Google, that's amazing growth for one short quarter. So what are the secrets of its success?]]></description>
		<content:encoded><![CDATA[By Blekko's own analytics, the number of unique IPs it saw went from 1.58 million  in December to 5.33 million as of the beginning of this week. Looking at their chart, the biggest spikes seem to have happened between December and January, when the search engine nearly doubled its traffic, and between March and April, when it went from 3.71 million unique visitors to 5.33 million unique visitors so far this month. Matt McGee notes that this represents a 337 percent rise in visitors just in this year - and April isn't over yet. The year-over-year numbers are similarly impressive. McGee compared...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>The Challenge of SEO for Large Enterprises</title>
<pubDate>Mon, 16 Apr 2012 15:30:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/The-Challenge-of-SEO-for-Large-Enterprises/</link>
		<description><![CDATA[Search engine optimization for a large company or organization comes with challenges not typically encountered when doing SEO for small business websites.  How do you get everyone on the same page, when SEO affects so many people and departments? This article will discuss some of the issues you should consider when performing SEO for a large client.]]></description>
		<content:encoded><![CDATA[Eric Enge discussed these issues with Warren Lee, who manages SEO for Adobe's web properties. The web software company gets 48 million visits a month to its own websites thanks to Lee's efforts. In Lee's opinion, knowing what the most common hurdles to SEO are before starting a project can help prevent problems before they occur. They can also help you plan a winning strategy. The first of these four big challenges, as Lee sees it, is something he calls  cross functional alignment.  It stems from the fact that large organizations tend to separate their functional parts into silos: marketing, H...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Social Media Optimization Tips for Your Blog</title>
<pubDate>Fri, 13 Apr 2012 16:00:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Social-Media-Optimization-Tips-for-Your-Blog/</link>
		<description><![CDATA[Convincing visitors to share your blog posts on social media sites isn't really hard. It's more a matter of moving barriers out of their way and making it easy for them to share – like setting your dog's food and water bowls at a comfortable height for him. So let's take a look at what you can do to encourage readers of your blog to leave comments and share your entries on Facebook and other social media.]]></description>
		<content:encoded><![CDATA[Angie Schottmuller identified 13 of the top barriers to on-site social media engagement, noting that some were more evident than others. I won't have room to discuss them all here, but I will cover many of the ones guaranteed to pull a visitor up short. I'll also talk about the ways you can fix these problems.  Let's start with social sharing buttons. These are the buttons that make it easy for users to post a link to your item in their Facebook feed, Pinterest board, or what have you. The problem here is when you go to extremes, according to Schottmuller: offering your visitor either too few ...]]></content:encoded>
<category>Website Promotion Help</category>
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