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<title>SEO Chat - Search Engine Optimization Tutorials</title>
<link>http://www.seochat.com</link>
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<description>SEO Chat Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Fri, 03 Feb 2012 21:08:06 -0500</lastBuildDate>
<pubDate>Fri, 03 Feb 2012 21:08:06 -0500</pubDate>
<item><title>Zurker: Social Network for the 99 Percent?</title>
<pubDate>Thu, 02 Feb 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Zurker-Social-Network-for-the-99-Percent/</link>
		<description><![CDATA[What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up with a bigger idea: take on Facebook, but make the members into shareholders. And thus Zurker was born.]]></description>
		<content:encoded><![CDATA[As far as I know, no one has ever set up an online social network as effectively a co-op before, and as you'd expect, Zurker's set-up isn't quite that simple. As Zurker's About page explains,  Every Zurker user becomes a co-owner (future shareholder) of Zurker.  As Zurker hasn't had an IPO or anything of that nature yet, users earn vShares.  A vShare is a stake in Zurker; it's the unit of equity the company is allotting to members during the alpha and beta testing phases. They aren't actually stock.  vShares can be thought of as agreements between the owners of a startup about the size of thei...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>Overlooked Google Ranking Factors</title>
<pubDate>Wed, 01 Feb 2012 08:00:12 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Overlooked-Google-Ranking-Factors/</link>
		<description><![CDATA[When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.]]></description>
		<content:encoded><![CDATA[I saw these ideas in an article by Neil Patel that appeared on Search Engine Journal. He goes into great detail explaining why you should use these techniques and what you can gain from them. If anything I tell you here piques your curiosity, I suggest you check out that piece.  We'll start with a ranking factor that's near and dear to every writer's heart: authorship markup. Google has been supporting authorship markup since the middle of last year. Even today, not everyone uses it, though you'll find it on most of the major publishing websites. If you run a site with authored content, you'll...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Bing Local Basics</title>
<pubDate>Tue, 31 Jan 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/MSN-Optimization-Help/Bing-Local-Basics/</link>
		<description><![CDATA[You run a local business, and you claimed your Google Local listing so searchers would see your website. That's a start, but with Bing and Yahoo together holding more than a quarter of the search market in the US, you're still leaving money on the table. Fortunately, you can easily get onto Bing Local by following a few simple steps.]]></description>
		<content:encoded><![CDATA[As Chris Silver Smith explains at Search Engine Land, Microsoft's Bing Business Portal features a  beta  interface through which you handle your business details. It replaces the Bing Local Listing Center. If you want some information about the service before adding your business, you can read the FAQ.  To star using the interface, you'll need to find your listing. Bing Business Portal will ask you to enter your business name (required), address, city, state, and zip code, and then press the search button to see if Bing already has information about your business. If you enter only your busine...]]></content:encoded>
<category>MSN Optimization Help</category>
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<item><title>The EXACT Method for Crushing It On Google</title>
<pubDate>Mon, 30 Jan 2012 08:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/The-EXACT-Method-for-Crushing-It-On-Google/</link>
		<description><![CDATA[In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.]]></description>
		<content:encoded><![CDATA[Now, to be fair, I have talked about pieces of this in my last article.  In fact, I've been harping on two aspects of this: the use of Google+ (which I'm going to shorten to just G+ from here on out) and becoming an authority in your market. The problem with the whole  authority  thing is that it can take time. What I want to do with this article is help you get some good rankings quickly. Actually, what I want to do with this article is help you to absolutely crush it on Google. The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of ...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Feed Your Blog`s Readers Well</title>
<pubDate>Fri, 27 Jan 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Feed-Your-Blogs-Readers-Well/</link>
		<description><![CDATA[What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.]]></description>
		<content:encoded><![CDATA[Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel's excellent article covering 13 questions you should ask yourself while writing a blog post. In his discussion of the last question, he compared a blog post to a restaurant meal. Will your reader complain about your blog post because you've served them skimpy fare?  Are you feeding people content so they are full when they leave your site...or are they hungry, looking for more?  Patel asked.  If they are still hungry, your readers probably won't come back.   So if your readers are devouring your blog content, th...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Google Simplifies Its Privacy Policies</title>
<pubDate>Thu, 26 Jan 2012 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Simplifies-Its-Privacy-Policies/</link>
		<description><![CDATA[Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?]]></description>
		<content:encoded><![CDATA[Just in case you didn't check Google yesterday, the search giant started posting a note under its search box explaining that it will be updating both its privacy policy and its terms of service, with the new terms going into effect on the first of March. If you can't be bothered to read the entire policy previews to which I've linked, no problem; Google also provides a policy overview to help you understand why the company is making these changes and how they'll affect users of the search giant's various services. So why exactly is Google doing this? Well, if you had more than 70 different pri...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>Laying Out An SEO and Traffic Generation Strategy</title>
<pubDate>Wed, 25 Jan 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Laying-Out-An-SEO-and-Traffic-Generation-Strategy/</link>
		<description><![CDATA[I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.]]></description>
		<content:encoded><![CDATA[Now let me be clear about something. This article isn't meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I've already given and roll that information into a strategy. As I do more articles, I'll continue to expand on this. Right now, however, what I'd like to do is start putting some of the pieces together that I've given to you into a single picture. In the article  Real Link Wheel Secrets To Top Google Rankings  I talked about link wheels and how to build them using white hat techniques to improve yo...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Google to Penalize For Excessive Above-the-Fold Ads</title>
<pubDate>Tue, 24 Jan 2012 08:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-to-Penalize-For-Excessive-AbovetheFold-Ads/</link>
		<description><![CDATA[Every marketer knows that anything “above the fold” will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.]]></description>
		<content:encoded><![CDATA[You know that the search giant focuses on getting users to the sites that best answer their queries. If you've been trying to rank for a while, you probably also know that Google cares about the user's experience once they arrive at the site. This fact drives most of their algorithm changes. It's why Panda devastated content farms; the thin content these sites often provided helped relatively few searchers, and cluttered the search results with low quality pages.  Google's newest algorithm change also stems from searcher concerns. You can read their blog post covering the issue. But you almost...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>The Google Search Optimization Truth You Aren`t Being Told</title>
<pubDate>Mon, 23 Jan 2012 15:00:04 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/The-Google-Search-Optimization-Truth-You-Arent-Being-Told/</link>
		<description><![CDATA[Personalized search makes it much tougher to know your site's exact standings in the SERPs. But you can use some of the recent changes to Google's features to help your pages turn up high in the results, and attract the traffic you're looking for.]]></description>
		<content:encoded><![CDATA[In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my  State of Marketing Address  I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new  Search Plus Your World  results on Google make this situation far worse. In fact, I can make almost anyone's website show up on page 1 for a given search resul...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>SOPA and PIPA: Bad Ideas</title>
<pubDate>Fri, 20 Jan 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/SOPA-and-PIPA-Bad-Ideas/</link>
		<description><![CDATA[Google blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). They're not alone; many websites went completely black, displaying statements as to why they oppose these bills and often linking to other sites for more information. But the battle's not over yet.]]></description>
		<content:encoded><![CDATA[The ostensible goal of these bills is to prevent  rogue, foreign websites  from infringing on copyrights in the US, and to punish those who break intellectual property laws by downloading pirated content. SOPA and PIPA are supported by the movie and music industries here in the US - specifically, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA). These organizations are widely known for overreaching to protect their intellectual property, filing excessive lawsuits aimed at illegal downloaders but often catching innocent people. Does anyon...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>10 Steps To Being #1 On Google</title>
<pubDate>Thu, 19 Jan 2012 15:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/10-Steps-To-Being-1-On-Google/</link>
		<description><![CDATA[The title says that there are 10 steps to being number one on Google. The truth is that there is only method -- and it is an absolute Google domination machine.]]></description>
		<content:encoded><![CDATA[I will go so far as to say that there is NO other method for getting to the top of Google that is better.It's a method so intensely powerful that not only will you obtain top Google rankings, but people will soon begin seeking you out specifically, without considering anyone else. I can also say that this method can get you an insane amount of traffic from a wide and ever growing variety of sources. What magic method am I talking about? The method can be summed up in two simple words: Be Worthy Now before I continue, let me say that this isn't a cop out, because there's a little more to it tha...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>Jerry Yang Resigns from Yahoo</title>
<pubDate>Wed, 18 Jan 2012 17:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Jerry-Yang-Resigns-from-Yahoo/</link>
		<description><![CDATA[After 17 years, it comes down to this. In a surprising move, Yahoo co-founder Jerry Yang resigned from his position on the search company's board of directors – and from all other positions within the company. This resignation is effective immediately.]]></description>
		<content:encoded><![CDATA[Yahoo's announcement of Yang's resignation notes that Yang also resigned from the boards of Yahoo Japan Corporation and Alibaba Group Holding Limited. It also includes this excerpt from a letter Yang wrote to Roy Bostock, Yahoo's chairman of the board:  My time at Yahoo!, from its found to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo!  Yang also expressed enthusiasm for the appointment of Scott Thompson as Yahoo CEO two weeks ago. Yang's resignation crowns a tumultuous f...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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</item>
<item><title>Real Link Wheel Secrets To Top Google Rankings</title>
<pubDate>Tue, 17 Jan 2012 11:30:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Real-Link-Wheel-Secrets-To-Top-Google-Rankings/</link>
		<description><![CDATA[Many people have heard of link wheels. These are a somewhat old (and black hat I might add) technique for getting ranked well. The problem is that all too often the advice that I see given regarding how to build them is either poor advice (such as doing it the black hat way) or just plain wrong. Fortunately, there's a way to do them that doesn't require you to go over to the dark side and risk Google penalties.]]></description>
		<content:encoded><![CDATA[Often, as I stated above, link wheels are used as a black hat strategy. Now, Google doesn't like spammy manipulation of their search results. They hate it, in fact. So if you're going to follow the black hat approach, you've got to know that Google's algorithm is designed to try and find you and delist you. That's not really a great way to put together a long term business, in my opinion. For those that don't know what a black hat style link wheel is, allow me to explain. There are plenty of  user generated content sites  on the Internet that can rank quite well on Google for a variety of reas...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>Google Flight Search Not a Monopolist Move</title>
<pubDate>Tue, 10 Jan 2012 16:30:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Flight-Search-Not-a-Monopolist-Move/</link>
		<description><![CDATA[Google must feel very put-upon at times. It tries to help searchers find what they're looking for, and prides itself on not being evil. Lately, though, whenever it does the former, observers accuse it of doing the latter – even if some other search engine did it first. Such is the case with Google Flight Search.]]></description>
		<content:encoded><![CDATA[Just in case you missed it, this new tool came on the scene about four months ago as the first fruit of the search giant's purchase of travel software company ITA. At the time Google acquired ITA, the US Department of Justice required it  to develop and license travel software, to establish internal firewall procedures and to continue software research and development  in order to  protect competition for airfare comparison and booking websites and ensure those websites using ITA's software will be able to power their websites to compete against any airfare website Google may introduce.  If yo...]]></content:encoded>
<category>Google Optimization Help</category>
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</item>
<item><title>Yahoo Hires PayPal President for CEO</title>
<pubDate>Thu, 05 Jan 2012 13:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Hires-PayPal-President-for-CEO/</link>
		<description><![CDATA[Yahoo officially named PayPal president Scott Thompson to take over as its CEO. Thompson brings a deep knowledge of technology to this challenging position. Will it be enough to get the beleaguered search company back on the right track?]]></description>
		<content:encoded><![CDATA[You can read Yahoo's official announcement here. It's interesting to note that Thompson was a dark horse for this job; many outside observers didn't have him on any of their lists. He clearly brings a different perspective from his predecessor, Carol Bartz, who was abruptly fired a few months ago.  Let's start with his background. Kara Swisher notes that Thompson is a  genuine Internet geek.  He became president of PayPal in early 2008, coming to that position after serving as the company's CTO, charged with handling its information technology, product development, and architecture. He worked ...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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