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<title>Website Promotion Help - Search Engine Optimization Tutorials</title>
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<description>Website Promotion Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Fri, 25 May 2012 18:21:23 -0400</lastBuildDate>
<pubDate>Fri, 25 May 2012 18:21:23 -0400</pubDate>
<item><title>Facebook Friends 101: for Businesses</title>
<pubDate>Mon, 21 May 2012 15:30:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Facebook-Friends-101-for-Businesses/</link>
		<description><![CDATA[They say that if you want to have friends, you have to BE a friend. We all know that means you attract friends by acting friendly. But what does “acting friendly” mean? If you're a business trying to make and keep friends on Facebook, that's more than just an idle question.]]></description>
		<content:encoded><![CDATA[I'm going to assume you already maintain a Facebook account for your business; in fact, I know of some companies with Facebook accounts that never bothered building a separate website. I won't go into the logic behind that. Right now, I'm just going to assume that your business is on Facebook, and you're hoping to use the social network to help it grow. That means you need to learn how to make and keep friends on Facebook without annoying them. If your company includes a physical presence where customers show up, you can start making Facebook friends simply by mentioning that you have a Facebo...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Guest Posting: How to Find and Seduce Your Editor</title>
<pubDate>Thu, 03 May 2012 16:30:03 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Guest-Posting-How-to-Find-and-Seduce-Your-Editor/</link>
		<description><![CDATA[You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective.]]></description>
		<content:encoded><![CDATA[I'd like to tip my hat to two people here. The first one is Matt Goffrey. He's written articles for SEO Chat for the last quarter, and he's done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for Search Engine Journal on how to cheat at guest posting and get away with it. Some of the tips I'll be including here I got from his article - but I'll be talking about them from the other side of the desk. So let's assume, for the moment, that you're an expert in  your field, and you want to find someone - or many someones - who will appreciate that ex...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Increase Traffic With the Triangle of Trust</title>
<pubDate>Wed, 25 Apr 2012 08:01:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Increase-Traffic-With-the-Triangle-of-Trust/</link>
		<description><![CDATA[If you've never heard of the triangle of trust before, keep reading. It's an easy way for you to get tons of traffic, top search positions, and more sales.]]></description>
		<content:encoded><![CDATA[The phrase  triangle of trust  was first coined by the famous (and to some, infamous) Frank Kern.  For those that don't know, Frank got in fairly early to the whole Internet thing, but thanks to the boneheaded actions of someone he had zero control over, got noticed by the FTC. When I say  got noticed,  what I really mean is that they showed up at his door and basically demanded that he give them literally every single penny and valuable possession he had, or else they were going to arrest him for running a pyramid scheme. Now most people would have given up. Instead, ol' Frank went on to crea...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Social Media Optimization Tips for Your Blog</title>
<pubDate>Fri, 13 Apr 2012 16:00:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Social-Media-Optimization-Tips-for-Your-Blog/</link>
		<description><![CDATA[Convincing visitors to share your blog posts on social media sites isn't really hard. It's more a matter of moving barriers out of their way and making it easy for them to share – like setting your dog's food and water bowls at a comfortable height for him. So let's take a look at what you can do to encourage readers of your blog to leave comments and share your entries on Facebook and other social media.]]></description>
		<content:encoded><![CDATA[Angie Schottmuller identified 13 of the top barriers to on-site social media engagement, noting that some were more evident than others. I won't have room to discuss them all here, but I will cover many of the ones guaranteed to pull a visitor up short. I'll also talk about the ways you can fix these problems.  Let's start with social sharing buttons. These are the buttons that make it easy for users to post a link to your item in their Facebook feed, Pinterest board, or what have you. The problem here is when you go to extremes, according to Schottmuller: offering your visitor either too few ...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>20 Unusual Things You Can Do To Promote Your Site</title>
<pubDate>Wed, 04 Apr 2012 15:30:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/20-Unusual-Things-You-Can-Do-To-Promote-Your-Site/</link>
		<description><![CDATA[It's hard to come up with an idea to promote your site or business that really makes it stand out. Offering discounts is fine, but how memorable is it? Keep reading for some unusual (and very cool) ideas that you can use to promote your site.]]></description>
		<content:encoded><![CDATA[1. Organize an  injustice  campaign. Find something in your niche that you think is  wrong  and start a campaign to stop it. Notice how I put things in quotes here.  You could do this with some kind of serious injustice (invisible children), or with something that might be viewed as funny/interesting. If you're a programmer, you could start a campaign against code with crappy/no comments. If you're an Android fan, you could start a campaign against iPhone. If you're going to go with something funny, then it should be extremely relevant to your niche.   2. Give a discount to people that tweet a...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Measuring Your Company`s Online Success</title>
<pubDate>Tue, 27 Mar 2012 08:00:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Measuring-Your-Companys-Online-Success/</link>
		<description><![CDATA[Marketing your business today means engaging your target audience both on and off your website. Social media sites like Facebook and Twitter let you reach more users than ever. But how do you know your efforts are working? You need to look at metrics other than just your conversions.]]></description>
		<content:encoded><![CDATA[Welcome to the world of web analytics, where you can measure just about anything. You may already know about site metrics and various analytics tools; you might even use them now, to measure various visitor activity on your company's website. Mike Fleming at Search Engine Guide noted that such measurement was easy and informative, back in the days when all of a firm's content got pushed out on its own website. Nowadays, that's no longer true. Yes, you still need to measure visitor activity on  your website, but it won't tell you the full story anymore. If you maintain a separate blog on Blogge...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Location Matters for Online Ads</title>
<pubDate>Tue, 13 Mar 2012 08:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Location-Matters-for-Online-Ads/</link>
		<description><![CDATA[Online advertising will finally come into its own this year, with sales that match print advertising. If you usually advertise in print media and you're moving to online ads, you'll be pleased to hear that they share certain important concepts. These include the importance of location and the idea of the “fold.”]]></description>
		<content:encoded><![CDATA[Before I get into that, let me give you some numbers to back what I've said about online advertising. If you're still convinced that print will always be bigger than the Internet, think again. It's growing fast - and this year, according to emarketer, it's set to catch up with print, at least in the U.S. The digital marketing research company noted that online ad spending was expected to reach nearly $40 billion. In fact, emarketer said that  This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion.   ...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Is Google Plus an Empty Hangout?</title>
<pubDate>Wed, 29 Feb 2012 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Is-Google-Plus-an-Empty-Hangout/</link>
		<description><![CDATA[When faced with a social site that boasts 90 million members, it's valid to ask what all of those people are actually doing on the site. The answer, it seems, is “not much.” At least, that's the case when the network is Google+, and the site reporting the activity is comScore.]]></description>
		<content:encoded><![CDATA[For myself, I have to admit that I rarely check out my Google+ account anymore. Even Debbie Ohi, a very talented friend of mine who took to the new social site like a duck takes to water, wrote in a public post that  as much as I prefer Google+'s interface to that of Facebook's, I'm spending way more time on Facebook these days.  One reason for this is that the people she most needs to keep in touch with professionally are on Facebook rather than Google+, and she only has so much time for social media. She and I are hardly alone. For whatever reason, lots of Google+ users hardly seem to rememb...]]></content:encoded>
<category>Website Promotion Help</category>
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</item>
<item><title>Engaging Ideas for Viral Content</title>
<pubDate>Mon, 19 Dec 2011 17:30:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Engaging-Ideas-for-Viral-Content/</link>
		<description><![CDATA[If you're trying to get visitors to engage with your site's content and share it, it helps to create the kind of content with which they'll want to interact. That's not easy, but if you start with the right idea, and put yourself in your readers' shoes, you'll be surprised as how popular your site could become.]]></description>
		<content:encoded><![CDATA[It's hard to resist something that encourages you to interact with it, or that seems to be interacting with you. That's why video games are so much fun. And when we're having fun with something, we naturally want to share it with others. The content ideas I'm going to give you today, mostly from Jordan Kasteler's recent guest post on Search Engine Land, will help get your readers involved and interacting with your content and your website. The first one that comes to mind as a type of content that can engage your readers is  The Quiz.  Casteler notes that quizzes are popular for several reason...]]></content:encoded>
<category>Website Promotion Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Promotion-Help/Engaging-Ideas-for-Viral-Content/</guid>
</item>
<item><title>Tips for Google+ Beginners</title>
<pubDate>Wed, 30 Nov 2011 08:00:10 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Tips-for-Google-Beginners/</link>
		<description><![CDATA[Google+ is the search engine giants answer to the omnipresent social network that goes by the name of Facebook. If you are a common internet user, its likely that you have a Facebook account to keep in touch with friends and family or reconnect with those who have lost touch. Since Facebook has been around for a while now, you may consider yourself to be an expert when it comes to using the social network. Google+, however, is rather new and has its own style. To help you become aware of all that Google+ has to offer, here are some tips for beginners that should help you adapt.]]></description>
		<content:encoded><![CDATA[Memorize and Make Use of Keyboard Shortcuts Shortcuts are a great way to increase efficiency and save time.  Google+ has some shortcuts of its own that you can learn and employ while using the social network, so getting to know them from the start is beneficial.  For example, you can hit Tab and Return to finish a comment, hit Q to jump to the chat feature, hit K to scroll up a post, and much more. Use Drag and Drop to Save Time You may be used to programs that require you to upload files using a clunky interface.  Luckily, Google+ is no such program.  Adding photos, videos, and links to your ...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Social Media Fights Eye-tracking Golden Triangle</title>
<pubDate>Fri, 11 Nov 2011 13:30:09 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Social-Media-Fights-Eyetracking-Golden-Triangle/</link>
		<description><![CDATA[Do business reviews on social media sites make a difference in the amount of traffic your site receives from the search engines? Thanks to a small but provocative eye-tracking study, we now know the answer to this question is yes, but possibly not in the way you think.]]></description>
		<content:encoded><![CDATA[Matt McGee over at Search Engine Land reviewed an eye-tracking and clicking study conducted by Mediative, formerly known as Enquiro. The research firm used its Tobii eye tracking technology to study how people interact with Google Places listings. Since location-based marketing has developed a major following, Mediative wanted to answer some questions about it to help guide marketers in where they should put their effort.  Specifically, Mediative wanted to know where searchers look on the page, whether it makes a difference if a listing has reviews, and whether Google's  Golden Triangle  still...]]></content:encoded>
<category>Website Promotion Help</category>
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</item>
<item><title>Prepare for Cyber Monday</title>
<pubDate>Mon, 07 Nov 2011 08:30:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Prepare-for-Cyber-Monday/</link>
		<description><![CDATA[Black Friday existed before the Internet; now we also have Cyber Monday, the day when holiday shoppers go back to work and make their gift purchases online. It's a real trend, so how does a savvy and budget-conscious e-commerce marketer make the most of it?]]></description>
		<content:encoded><![CDATA[As Siddharth Shah noted on Search Engine Land, it's a tricky balance.  Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday. Spend less and you might be missing out on consumer volume,  he observed. Crunching the numbers for the days surrounding Black Friday (the day after Thanksgiving in the US) and Cyber Monday (the first workday after the Thanksgiving holiday) can prove quite enlightening. It turns out there's a tempo to the spending. Holiday shoppers hold back on the week leading up to Black Friday, and then spike on Black Friday. They hit anoth...]]></content:encoded>
<category>Website Promotion Help</category>
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</item>
<item><title>WordPress SEO Without a Plug-in</title>
<pubDate>Wed, 05 Oct 2011 16:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/WordPress-SEO-Without-a-Plugin/</link>
		<description><![CDATA[It is possible to implement onsite SEO in WordPress without ever using a plug-in. This not only simplifies your SEO onsite implementation, but its much safer for your blog. A lot of plug-ins in WordPress have security exploits associated with them. Even though the WordPress core files are constantly being improved by the Wordpress team, the plug-ins are individually maintained by developers outside of WordPress.]]></description>
		<content:encoded><![CDATA[Thus, if the developer has failed to update the plug-in over time, it can fall victim to security vulnerabilities that could in turn result in your WordPress website being compromised by hackers. Like all code editing, it is extremely important that you back up your original WordPress theme files before making any changes as suggested in this tutorial. This way, if some tweaks don't work for your template, you can easily changes back to the original code. The WordPress Title Tag The default title tag in WordPress may need some adjustment. You might want to remove the redundant words in the tit...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>What SEO Practitioners Can Learn from Wikipedia</title>
<pubDate>Mon, 03 Oct 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/What-SEO-Practitioners-Can-Learn-from-Wikipedia/</link>
		<description><![CDATA[Wikipedia seems to have a achieved a minor SEO miracle: its pages are often at the top of Google's search engine results for a huge diversity of topics. How did they do it? More importantly, what techniques is Wikipedia using that you can use on your own website for effective SEO and website promotion?]]></description>
		<content:encoded><![CDATA[Wikipedia is a free online encyclopedia. It is still one of the leading online information resources, with over 77,300,000 indexed pages in Google. Wikipedia also earned more than 680 million visitors annually by April 2008, according to this source: http://news.softpedia.com/news/Wikipedia-Traffic-Mostly-from-Google-85703.shtml.   Also, according to this study, 96.6% of Wikipedia's pages are ranking on the first page of Google. What is great about Wikipedia is that it is community-generated content, and a non-profit website consisting of writers from all around the world. The massive traffic ...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Twitter Unveils Web Analytics Service</title>
<pubDate>Thu, 15 Sep 2011 08:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Twitter-Unveils-Web-Analytics-Service/</link>
		<description><![CDATA[At Tuesday's TechCrunch Disrupt conference, microblogging company Twitter released its new web analytics service. Currently in beta but expected to roll out to a wider group of webmasters over the next few weeks, the new service can help site owners track the success of their promotional efforts through Twitter.]]></description>
		<content:encoded><![CDATA[The new service is the first fruit from Twitter's acquisition of BackType back in July. BackType, you may recall, is the social analytics company behind both BackTweets and Storm, tools which mined Twitter's tremendous flow of data so that website promoters could get a better handle on the effects of their tweets. So how will Twitter's new web analytics service help webmasters?  According to Christopher Golda (), co-founder of BackType, the tool will benefit webmasters in three ways. First, it will help them understand how much their website content is shared across Twitter's network. Second, ...]]></content:encoded>
<category>Website Promotion Help</category>
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