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<title>Choosing Keywords Help - Search Engine Optimization Tutorials</title>
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<description>Choosing Keywords Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
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<lastBuildDate>Fri, 25 May 2012 18:21:12 -0400</lastBuildDate>
<pubDate>Fri, 25 May 2012 18:21:12 -0400</pubDate>
<item><title>Using Semantics for Keyword Research</title>
<pubDate>Tue, 15 May 2012 15:30:04 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Using-Semantics-for-Keyword-Research/</link>
		<description><![CDATA[Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website's content.]]></description>
		<content:encoded><![CDATA[Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get found more often by your target audience. I'm unspeakably grateful that we're passed the days when optimizing your keywords meant  pick a single target keyword and cram it into your web content as many times as you can,  as Patel characterizes the obsolete style. He correctly notes that  That ship has sailed.  Thanks in part to Google's Penguin u...]]></content:encoded>
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<item><title>Are Your Visitors Lost?</title>
<pubDate>Mon, 26 Sep 2011 08:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Are-Your-Visitors-Lost/</link>
		<description><![CDATA[When you added a search box to your website, you no doubt hoped it would help visitors find exactly what they're looking for. As a side benefit, you probably discovered that doing analytics on your site search revealed what your searchers want to read. But there's another way to look at your site search analytics that could help both you and your visitors.]]></description>
		<content:encoded><![CDATA[I first discussed mining the results of your site's search engine for possible keywords late last month. In that article, I mentioned that keywords entered into your site's search engine can tell you what areas of content you might want to consider adding to your site. Clearly, if someone is searching for certain information on your site, they want and expect to find it there. Give your visitors what they want, and they'll stick around for a while. They may even come back for more. While you're using your site search analytics to discover new keywords, however, you need to keep your eyes open ...]]></content:encoded>
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<item><title>Mining YouTube for Keyword Research</title>
<pubDate>Mon, 19 Sep 2011 08:30:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Mining-YouTube-for-Keyword-Research/</link>
		<description><![CDATA[Some possible keyword research resources sit so out in the open that they get overlooked. Such is the case with YouTube. This free video site, by turns entertaining and educational, provides a treasure trove of keywords.]]></description>
		<content:encoded><![CDATA[I never thought of YouTube as a keyword resource myself until I read Kieron Hughes on the subject. While many SEOs prefer to work their magic in fields with which they're intimately familiar (like a dentist-turned-SEO optimizing sites for dentists), that's not always possible. In that case, the SEO must be prepared to become an instant expert.  Some of us have a lot of practice with that kind of research. A few of us even prefer it that way; it keeps us from getting bored. But we're still faced with a problem. Most clients know their own fields and subject matter inside and out, and this kind ...]]></content:encoded>
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<item><title>Good Keyword Research Takes Time</title>
<pubDate>Mon, 12 Sep 2011 16:00:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Good-Keyword-Research-Takes-Time/</link>
		<description><![CDATA[To a business owner, keyword research can seem like a waste of time. You already know the important keywords for your field, right? So why not start building your website based on ranking for those terms? Well, it's never that easy.]]></description>
		<content:encoded><![CDATA[A good business owner believes that it's worth spending some time on the factors that will contribute the most to the success of the business. These are the kinds of things that you'll want to spend the time to do right. If you do business chiefly online, finding and using the right keywords falls into this category. The fact is, if you expect (or hope) to be found via the search engines, or plan to do any online marketing, keywords will play an essential role in your business. As Christine Churchill explains,  Almost all online marketing has its foundation in keywords. The words you buy in pa...]]></content:encoded>
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<item><title>Update Your Keywords</title>
<pubDate>Mon, 29 Aug 2011 12:30:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Update-Your-Keywords/</link>
		<description><![CDATA[Hey chicks and hep cats, turn off your eight-track while I give you some groovy advice guaranteed to make your site more popular than a woodie owner on the beach. Here's a hint: if you haven't updated your keywords since your website went live, you might sound almost as out-of-date as I just did. That's the last thing you want to do.]]></description>
		<content:encoded><![CDATA[I will grant that if your website appeals to a nostalgic or retro audience, you might be able to get away with certain turns of phrase. Websites focusing on steampunk, old bands, the 1960s and related topics can use older terms to good effect. Those are specialty sites, however. If your target audience lives in the twenty-first century, however - with all of the appropriate trappings - then you'd better make sure you're speaking their language. There are a lot of good reasons to make sure your keywords are up to date. Language changes over time, with new words entering the vocabulary and older...]]></content:encoded>
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<item><title>Who is Competing for Your Keywords?</title>
<pubDate>Mon, 22 Aug 2011 12:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Who-is-Competing-for-Your-Keywords/</link>
		<description><![CDATA[If you've been following my articles on keywords over the past month or so, you already know that you need to consider a ton of factors when you choose the keywords you wish to target. Here's a factor you probably wish you didn't have to think about: who else is targeting them.]]></description>
		<content:encoded><![CDATA[To be honest, a lot of site owners don't think about this. According to Christine Churchill, writing for Search Engine Land,  Many companies blindly select keywords and don't stop to consider the competitive landscape of that phrase on the web.  If you're hoping to get any visibility in the search engines for your website, not considering the competition is a huge mistake. Fortunately, this mistake is easy to fix, albeit time-consuming. Most good keyword research is going to take some time, so you might as well get used to it. At least this part of your research won't be particularly hard. All...]]></content:encoded>
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<item><title>Do You Keywords Mean Something Else?</title>
<pubDate>Mon, 15 Aug 2011 08:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Do-You-Keywords-Mean-Something-Else/</link>
		<description><![CDATA[There are layers and nuances to keyword research that site owners and sometimes even SEOs fail to consider. One potential hazard is keyword misalignment. It could lead to a high bounce rate and poor conversion rate on keywords you think should be your prime moneymakers.]]></description>
		<content:encoded><![CDATA[So what exactly is keyword misalignment? I'm tempted to quote from the cult classic movie  The Princess Bride.  When Westley, as the dread Pirate Roberts, continues to catch up with the trio of Vizzini, Fezzik, and Inigo (who have kidnapped Westley's sweetheart Buttercup), Vizzini shouts  Inconceivable!  every time they see that Westley has overcome the latest obstacle placed in his path. Inigo, getting a bit fed up with this, finally says  That word...I do not think it means what you think it means.   That is the essence of keyword misalignment. A word or phrase that you want to use for one p...]]></content:encoded>
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<item><title>The Best Keyword is Not One Word</title>
<pubDate>Tue, 09 Aug 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/The-Best-Keyword-is-Not-One-Word/</link>
		<description><![CDATA[Maybe it's a misconception based on SEOs telling clients they need to rank highly in Google for certain keywords. So if you're talking about keywords, that means you're trying to rank for several one-word search terms, right? Wrong.]]></description>
		<content:encoded><![CDATA[It's hard to believe, but a number of site owners still make this mistake. Or maybe it's not so hard to believe, as new people come into this business all the time. You set up a website selling all kinds of widgets, and you want to corner the market, so you work as hard as you can to get to the top of Google for the keyword  widget.  Maybe you also want to get to the top for  widgets,  because you figure some people will want to buy more than one.  If you do that, you're going to run into all sorts of trouble. I hardly know where to begin, but let's start with the search engine itself. Presuma...]]></content:encoded>
<category>Choosing Keywords Help</category>
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<item><title>Consider Searcher Intent in Your Keyword Research</title>
<pubDate>Mon, 01 Aug 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Consider-Searcher-Intent-in-Your-Keyword-Research/</link>
		<description><![CDATA[When you do your keyword research, you take pains to choose keywords that best represent what you're offering. You hope that someone searching with those keywords will convert. But you need to do more than hope. You need to think like a searcher.]]></description>
		<content:encoded><![CDATA[I've used this phrase before, and I'm sure you've heard it elsewhere as well. In this context, it means asking a few pointed questions about the keywords for which you're trying to rank. Basically, you want to understand the intentions of someone searching with those keywords. Are they just looking, or do they plan to buy something? Say you're trying to sell cars. For most people, a car is a major purchase. You don't just set out one day and buy a car that afternoon; you do some research, think about your needs, consider what you can afford, and so forth. As you might expect, the keywords sear...]]></content:encoded>
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<item><title>Are Your Keywords Too Popular?</title>
<pubDate>Mon, 25 Jul 2011 08:30:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Are-Your-Keywords-Too-Popular/</link>
		<description><![CDATA[When starting keyword research and choosing keywords to target, many site owners look at one factor above all others: popularity. Keywords that garner the most searches, so the thinking goes, will also attract the most traffic, which will lead to the most possible conversions. Unfortunately, it's nowhere near that simple.]]></description>
		<content:encoded><![CDATA[If you've done any keyword research at all, you know that a number of tools exist to help you determine the search volume for your keywords. Both Keyword Discovery and WordTracker offer free trials and paid versions of their professional keyword research tools. And whether or not you're working on an AdWords campaign, there's always Google's free AdWords Keyword Tool. All of these help you find out how many searchers are looking for your chosen keywords at any given time. The problem is, that number doesn't give you the full picture. The truth is that search popularity is only one among a numb...]]></content:encoded>
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<item><title>Remove Your Keyword Research Blinders</title>
<pubDate>Mon, 18 Jul 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Remove-Your-Keyword-Research-Blinders/</link>
		<description><![CDATA[Keywords stand at the heart of using search engines, SEO, and search engine marketing. Searchers use keywords to find what they're looking for. Marketers use keywords in their ads and on their websites to turn up in the search results that search engines serve to (hopefully) potential customers. But a lot can go wrong in the process. This article will explain one major, all-too-common  keyword research mistake and how to avoid it.]]></description>
		<content:encoded><![CDATA[I'm focusing on keyword research, not because you can't make mistakes in other areas of keyword usage, but because I figure you don't really want to read yet another article on why you shouldn't engage in keyword stuffing and other shady practices. Also, most site owners and SEOs treat keyword research as the first step in building content or a marketing campaign. You need to do keyword research to use Google's AdWords advertising to its full potential. And yet, it's easy to find yourself wearing blinders. Christine Churchill covers this well for Search Engine Land; I'll be pulling ideas from ...]]></content:encoded>
<category>Choosing Keywords Help</category>
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<item><title>Doing Keyword Research with Google Suggest</title>
<pubDate>Mon, 27 Jun 2011 08:30:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Doing-Keyword-Research-with-Google-Suggest/</link>
		<description><![CDATA[The best free tool for keyword research is Google itself, especially with all of the features it uses to help searchers find exactly what they're looking for. Take Google Suggest. Added back in 2008 to speed up searches, it offers SEOs a great research tool  when researching keywords for both regular SEO and PPC campaigns.]]></description>
		<content:encoded><![CDATA[Google Suggest, as you know, is the feature that drops down a list of suggestions from the search box as soon as you start typing. So for example, if you start typing in  search engine optimization,  once you start typing in the word  search,  the text box might drop down with the suggestions  search engines,   search tempest,   search facebook,  and  search all craigslist.  Basically, Google is trying to guess what you're going to type next, and save you the time it takes to hit those keys.  So how can this lead to finding more keywords? A post over at Vertical Measures gives one example. Aft...]]></content:encoded>
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<item><title>Finding Overlooked Keywords</title>
<pubDate>Mon, 20 Jun 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Finding-Overlooked-Keywords/</link>
		<description><![CDATA[You know that if you want to get to the top of Google for competitive keywords, you'll need to do a lot of work. Is there some way to find less competitive keywords that still attract a lot of traffic and conversions?]]></description>
		<content:encoded><![CDATA[Welcome to the surprising world of keyword forensics. You (probably) won't find anyone with a fetish for sunglasses or dramatic one-line acting. What you will find is a way to research keywords that many other methods miss. This could let you get the jump on your rivals.  Jonathan Allen discussed a workshop on keyword forensics given by John Alexander at SES Toronto. Alexander is the director of training for Search Engine Workshops and the Director of Search Engine Academy. According to him, the point of keyword research should be understanding, not so much the key phrases used by searchers, b...]]></content:encoded>
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<item><title> Use Google for Keyword Traffic Numbers</title>
<pubDate>Mon, 13 Jun 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Use-Google-for-Keyword-Traffic-Numbers/</link>
		<description><![CDATA[Getting traffic to your website isn't simply a matter of getting to the top of Google's search engine results pages with your chosen keywords. How do you know that users are actually searching for those keywords? And if they are, how do you know that enough of them are performing the search to make it worthwhile? Google offers a free tool that can help.]]></description>
		<content:encoded><![CDATA[Before I talk about the free tool and how it works, I'd like to do a quick review of last week's article on keywords. I showed you how to use Google's search engine to give you an idea of how much competition exists for particular keywords. The point of this exercise was to find a niche within a larger subject area for which there is relatively little competition. While lots of sites may be vying to turn up on Google for  golf,  fewer sites are trying for things like  golf swing analysis,   Florida golf course reviews,  and so forth. Knowing how much competition you have for a particular keywo...]]></content:encoded>
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<item><title>Simple Keyword Research with Google</title>
<pubDate>Mon, 06 Jun 2011 08:30:12 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Simple-Keyword-Research-with-Google/</link>
		<description><![CDATA[There are many different ways to do keyword research, and if you want to be thorough, you may use a number of techniques. But if you're just starting to build your website, and you're fairly new to SEO, how do you even know where to begin? You can start by investing just a little time with Google.]]></description>
		<content:encoded><![CDATA[I've written previously about the joys of Google Wonder Wheel and how you can use it to find keywords you may not  have thought of before. It's a wonderful tool, and it's free. But say you're doing SEO for your dad the retired CPA (don't laugh) who wants to blog about golfing. He's been an amateur golfer most of his adult life, and heard you can make money if you do well in the search engines. So he's all fired up about it, and wants your help.  Google Wonder Wheel might not be the best place to start. Oh sure, that tool and others will be brought in later, but first you'll need to show him th...]]></content:encoded>
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