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<title>Google Optimization Help - Search Engine Optimization Tutorials</title>
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<description>Google Optimization Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
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<lastBuildDate>Wed, 22 Feb 2012 17:54:33 -0500</lastBuildDate>
<pubDate>Wed, 22 Feb 2012 17:54:33 -0500</pubDate>
<item><title>What the Wikipedia Study Really Means for SEO</title>
<pubDate>Thu, 16 Feb 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/What-the-Wikipedia-Study-Really-Means-for-SEO/</link>
		<description><![CDATA[A study performed by Intelligent Positioning caused quite a stir recently among SEOs. It revealed that Wikipedia appears on the first page of Google searches 99 percent of the time, and in the first position more than half of the time. What, exactly, does this mean for SEO? A lot more – and a lot less – than you might think.]]></description>
		<content:encoded><![CDATA[If you would like to peruse the study yourself, you can read Intelligent Positioning's blog post. To really understand what we can learn from the study, we must first consider its methodology. The researchers conducted the entire study in English, using a random noun generator to compile a list of 1,000 words. They then searched for those words on Google's UK site, through the Google Chrome Incognito browser to get around any personalization or customization. On the surface, the results seem to speak for themselves. For fully 99 percent of the searches, a Wikipedia entry appeared on the first ...]]></content:encoded>
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<item><title>Google Playing Doctor With Health Searches</title>
<pubDate>Tue, 14 Feb 2012 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Playing-Doctor-With-Health-Searches/</link>
		<description><![CDATA[Have you ever experienced a sharp pain in your side or numbness in a leg and used Google to find out whether you should call the doctor? You're not alone; in fact, so many searchers do this that the search engine giant modified its algorithm to help.]]></description>
		<content:encoded><![CDATA[According to a Google blog post by Dr. Roni Zeiger, Google's Chief Health Strategist,many users searching for symptoms often follow this up with a search for a condition related to those symptoms. For example, those searching for  abdominal pain  may follow it with a search for  irritable bowel syndrome.  So Google decided to speed this process up a little. According to Dr. Zeiger,  now when you search for a symptom or set of symptoms, you'll often see a list of possibly related health conditions that you can use to refine your search. The list is generated by our algorithms that analyze data ...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Overlooked Google Ranking Factors</title>
<pubDate>Wed, 01 Feb 2012 08:00:12 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Overlooked-Google-Ranking-Factors/</link>
		<description><![CDATA[When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.]]></description>
		<content:encoded><![CDATA[I saw these ideas in an article by Neil Patel that appeared on Search Engine Journal. He goes into great detail explaining why you should use these techniques and what you can gain from them. If anything I tell you here piques your curiosity, I suggest you check out that piece.  We'll start with a ranking factor that's near and dear to every writer's heart: authorship markup. Google has been supporting authorship markup since the middle of last year. Even today, not everyone uses it, though you'll find it on most of the major publishing websites. If you run a site with authored content, you'll...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>The EXACT Method for Crushing It On Google</title>
<pubDate>Mon, 30 Jan 2012 08:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/The-EXACT-Method-for-Crushing-It-On-Google/</link>
		<description><![CDATA[In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.]]></description>
		<content:encoded><![CDATA[Now, to be fair, I have talked about pieces of this in my last article.  In fact, I've been harping on two aspects of this: the use of Google+ (which I'm going to shorten to just G+ from here on out) and becoming an authority in your market. The problem with the whole  authority  thing is that it can take time. What I want to do with this article is help you get some good rankings quickly. Actually, what I want to do with this article is help you to absolutely crush it on Google. The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of ...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google Simplifies Its Privacy Policies</title>
<pubDate>Thu, 26 Jan 2012 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Simplifies-Its-Privacy-Policies/</link>
		<description><![CDATA[Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?]]></description>
		<content:encoded><![CDATA[Just in case you didn't check Google yesterday, the search giant started posting a note under its search box explaining that it will be updating both its privacy policy and its terms of service, with the new terms going into effect on the first of March. If you can't be bothered to read the entire policy previews to which I've linked, no problem; Google also provides a policy overview to help you understand why the company is making these changes and how they'll affect users of the search giant's various services. So why exactly is Google doing this? Well, if you had more than 70 different pri...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google to Penalize For Excessive Above-the-Fold Ads</title>
<pubDate>Tue, 24 Jan 2012 08:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-to-Penalize-For-Excessive-AbovetheFold-Ads/</link>
		<description><![CDATA[Every marketer knows that anything “above the fold” will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.]]></description>
		<content:encoded><![CDATA[You know that the search giant focuses on getting users to the sites that best answer their queries. If you've been trying to rank for a while, you probably also know that Google cares about the user's experience once they arrive at the site. This fact drives most of their algorithm changes. It's why Panda devastated content farms; the thin content these sites often provided helped relatively few searchers, and cluttered the search results with low quality pages.  Google's newest algorithm change also stems from searcher concerns. You can read their blog post covering the issue. But you almost...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>The Google Search Optimization Truth You Aren`t Being Told</title>
<pubDate>Mon, 23 Jan 2012 15:00:04 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/The-Google-Search-Optimization-Truth-You-Arent-Being-Told/</link>
		<description><![CDATA[Personalized search makes it much tougher to know your site's exact standings in the SERPs. But you can use some of the recent changes to Google's features to help your pages turn up high in the results, and attract the traffic you're looking for.]]></description>
		<content:encoded><![CDATA[In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my  State of Marketing Address  I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new  Search Plus Your World  results on Google make this situation far worse. In fact, I can make almost anyone's website show up on page 1 for a given search resul...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>10 Steps To Being #1 On Google</title>
<pubDate>Thu, 19 Jan 2012 15:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/10-Steps-To-Being-1-On-Google/</link>
		<description><![CDATA[The title says that there are 10 steps to being number one on Google. The truth is that there is only method -- and it is an absolute Google domination machine.]]></description>
		<content:encoded><![CDATA[I will go so far as to say that there is NO other method for getting to the top of Google that is better.It's a method so intensely powerful that not only will you obtain top Google rankings, but people will soon begin seeking you out specifically, without considering anyone else. I can also say that this method can get you an insane amount of traffic from a wide and ever growing variety of sources. What magic method am I talking about? The method can be summed up in two simple words: Be Worthy Now before I continue, let me say that this isn't a cop out, because there's a little more to it tha...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Real Link Wheel Secrets To Top Google Rankings</title>
<pubDate>Tue, 17 Jan 2012 11:30:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Real-Link-Wheel-Secrets-To-Top-Google-Rankings/</link>
		<description><![CDATA[Many people have heard of link wheels. These are a somewhat old (and black hat I might add) technique for getting ranked well. The problem is that all too often the advice that I see given regarding how to build them is either poor advice (such as doing it the black hat way) or just plain wrong. Fortunately, there's a way to do them that doesn't require you to go over to the dark side and risk Google penalties.]]></description>
		<content:encoded><![CDATA[Often, as I stated above, link wheels are used as a black hat strategy. Now, Google doesn't like spammy manipulation of their search results. They hate it, in fact. So if you're going to follow the black hat approach, you've got to know that Google's algorithm is designed to try and find you and delist you. That's not really a great way to put together a long term business, in my opinion. For those that don't know what a black hat style link wheel is, allow me to explain. There are plenty of  user generated content sites  on the Internet that can rank quite well on Google for a variety of reas...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google Flight Search Not a Monopolist Move</title>
<pubDate>Tue, 10 Jan 2012 16:30:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Flight-Search-Not-a-Monopolist-Move/</link>
		<description><![CDATA[Google must feel very put-upon at times. It tries to help searchers find what they're looking for, and prides itself on not being evil. Lately, though, whenever it does the former, observers accuse it of doing the latter – even if some other search engine did it first. Such is the case with Google Flight Search.]]></description>
		<content:encoded><![CDATA[Just in case you missed it, this new tool came on the scene about four months ago as the first fruit of the search giant's purchase of travel software company ITA. At the time Google acquired ITA, the US Department of Justice required it  to develop and license travel software, to establish internal firewall procedures and to continue software research and development  in order to  protect competition for airfare comparison and booking websites and ensure those websites using ITA's software will be able to power their websites to compete against any airfare website Google may introduce.  If yo...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Did Google Break its Own Terms of Service?</title>
<pubDate>Tue, 03 Jan 2012 17:30:04 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Did-Google-Break-its-Own-Terms-of-Service/</link>
		<description><![CDATA[In an attempt to promote its Chrome browser, search giant Google appears to have broken its own rules against buying links and using thin content to increase SERP standing. What's going on?]]></description>
		<content:encoded><![CDATA[Danny Sullivan reported the story for Search Engine Land. He noted how Aaron Wall, upon performing a search for  This post is sponsored by Google,  saw it return more than 400 pages. All of these entries appeared to be part of a marketing campaign to get the word out about Google Chrome. The links in the results led to a variety of blog posts with headlines such as  What Can Chrome Do For You?  and  Take Your Small Business to the Next Level with Google Chrome.   Okay, by itself, this isn't necessarily incriminating. But here's the problem: these posts linked back to the Google Chrome download...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google Anti-Trust Investigation One Step Closer</title>
<pubDate>Tue, 20 Dec 2011 17:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-AntiTrust-Investigation-One-Step-Closer/</link>
		<description><![CDATA[The likelihood of the United States government investigating Google for anti-trust violations increased today as senators Herb Kohl and Mike Lee called on the Federal Trade Commission to look into certain alleged practices. Specifically, they believe that Google favors its own services in its search results.]]></description>
		<content:encoded><![CDATA[To get a better understanding of where this is coming from, we need to go back in time to September. At that time, Google's chairman Eric Schmidt testified in person in front of the United States Senate's antitrust subcommittee. You can read a summary of the three-hour hearing from Greg Sterling at Search Engine Land. The subcommittee meeting was attended by both Herman Kohl (a Democrat, and the chairman of the subcommittee) and Mike Lee (a Republican). The latter went after Schmidt  like a cross-examining lawyer at a trial,  according to Sterling. So what is Lee's problem with Google? Lee not...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google Launches Search Transparency Blog Series</title>
<pubDate>Mon, 05 Dec 2011 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Launches-Search-Transparency-Blog-Series/</link>
		<description><![CDATA[In an attempt to be more transparent about the ongoing tweaks and changes it makes to the way search results show up, Google officially kicked off a new blog series. Once a month, it will explain the revisions the search engine made that didn't quite warrant their own full blog entries.]]></description>
		<content:encoded><![CDATA[While Google technically made the first blog post in this series last month, they didn't specifically call it a new, ongoing series until they made yesterday's post. You can find it at Google Inside Search. Written by Scott Huffman, Google's engineering director, it fills a gap of sorts. True, the search engine has published nearly 1,000 blog posts about search, plus more than 400 webmaster videos and thousands of forum posts. But  we make roughly 500 improvements in a given year,  Huffman noted, so this new series provides a way to capture some of those changes.  Danny Sullivan did an analysi...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google Shuttering Knol, Wave, Other Products</title>
<pubDate>Tue, 29 Nov 2011 08:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Shuttering-Knol-Wave-Other-Products/</link>
		<description><![CDATA[In a move Google characterizes as “off season spring cleaning,” the search engine revealed plans to close down, phase out, and discontinue at least seven of their products and services. This is the third time this year that Google has streamlined its product line.]]></description>
		<content:encoded><![CDATA[Google has been making posts on the progress of their cleanup once a month since September. In that first post, the search giant reported plans for ten of their products. Discontinued or substantially altered products included Aardvark, Desktop, Fast Flip, Image Labeler, Google Pack, and many others. In some cases, products were deprecated; in others, the product's technology was moved for use in other services Google provides. In this first post on the  spring cleaning,  Google noted that it would  make things much simpler for our users, improving the overall Google experience. It will also m...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Google Acquires Apture, Katango</title>
<pubDate>Mon, 14 Nov 2011 08:30:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Google-Acquires-Apture-Katango/</link>
		<description><![CDATA[So far this year, Google has acquired 23 companies...and the year isn't over yet. Its two latest acquisitions, Apture and Katango, just might be game-changing. At the very least, they could put a serious crimp in the plans of the search engine's competitors. One assists the search engine with its powerful yet still new social network, while the other could take its ability to monetize search to a whole new level.]]></description>
		<content:encoded><![CDATA[We'll start with Katango. This start-up company released an iPhone application in July that generates a list of Facebook friends. The science and algorithms behind it is a bit complicated for me. Here's a video of Robert Scoble interviewing Katango co-founder/chairman Yoav Shoham on how their product works.  To protect their intellectual property, Shoham in the interview can hardly be more specific than  magic  when asked how it works. He does, however, explain that it took them a year to figure out how to work this particular brand of magic, and that it uses much more than comments, contacts,...]]></content:encoded>
<category>Google Optimization Help</category>
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