<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:content="http://purl.org/rss/1.0/modules/content/">

<channel>
<title>Website Marketing Help - Search Engine Optimization Tutorials</title>
<link>http://www.seochat.com</link>
<!-- PubSubHubbub Discovery -->
<link rel="hub"  href="http://devshednet.superfeedr.com/" xmlns="http://www.w3.org/2005/Atom" />
<link rel="self" href="http://www.seochat.com/rss-feeds-3.xml" xmlns="http://www.w3.org/2005/Atom" />
<!-- End Of PubSubHubbub Discovery -->
<atom:link href="http://www.seochat.com/rss-feeds-3.xml" rel="self"/>
<description>Website Marketing Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Fri, 25 May 2012 18:20:38 -0400</lastBuildDate>
<pubDate>Fri, 25 May 2012 18:20:38 -0400</pubDate>
<item><title>Will Scamming Slaughter Social Search Signals?</title>
<pubDate>Thu, 19 Apr 2012 16:30:03 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Will-Scamming-Slaughter-Social-Search-Signals/</link>
		<description><![CDATA[In the old days, black hat SEOs bought links from other websites to manipulate the signals seen by Google. The practice got them to the top of the SERPs – until the Panda updates. Now, some SEOs are buying “likes” and positive reviews instead. What does this mean for the future of search?]]></description>
		<content:encoded><![CDATA[Trond Lyngbo wrote a long and thought-provoking piece for Search Engine Land on this very topic, and I highly recommend it to anyone who cares about their clients and their online reputation. If you worked as an SEO back in the early days of the field, of course, you can almost predict what's coming - which only makes his points ring all the truer. If you didn't, come with me on a short trip back in time. Before Google came on the scene, getting to the top of a search engine ranking often involved keyword stuffing and other practices considered shady or frowned upon today. Google introduced th...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Will-Scamming-Slaughter-Social-Search-Signals/</guid>
</item>
<item><title>Take-Home Tips from Kotex`s Pinterest Campaign</title>
<pubDate>Mon, 26 Mar 2012 08:00:04 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/TakeHome-Tips-from-Kotexs-Pinterest-Campaign/</link>
		<description><![CDATA[What can you do with a 90-year-old brand in a product category nobody wants to talk about? How do you appeal to young, hip customers who don't want to be reminded that they need your product – or that their grandmothers used it? When that brand is Kotex, you find ways to break the usual mold of advertising and engage in social media.]]></description>
		<content:encoded><![CDATA[Jennifer Cario tells the basic story over at Search Engine Guide. Kotex engaged Israel-based marketing company Smoyz. Smoyz, in turn, chose an approach that was elegant in its simplicity. They knew their target market was young women, so they went to Pinterest.  Pinterest, as you've probably heard ad nauseum by now, is a social website that lets you  pin  images and websites of interest onto  boards.  You can make these boards public or private, or share them with a few people, collaborate, give them titles, and even browse other people's boards with the site's search engine. It gets used a lo...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/TakeHome-Tips-from-Kotexs-Pinterest-Campaign/</guid>
</item>
<item><title>Winning Links for New Websites</title>
<pubDate>Thu, 22 Mar 2012 08:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Winning-Links-for-New-Websites/</link>
		<description><![CDATA[An established website with regular visitors and a blog with a following face fewer difficulties building links than a brand-new site that no one knows exists. If you own a new site, chances are you need to build links. So how do you get started? Keep reading.]]></description>
		<content:encoded><![CDATA[Erin Everhart covered this topic for Search Engine Land. For a number of the tips she gave, it seemed like she was reminding her readers not to overlook the obvious. I don't mean that in a bad way; given half a chance, many of us will focus so closely on our own little online world that we fail to see the other worlds we inhabit. We may even blow it big time when it comes to spotting points of overlap from which we can benefit. Take Everhart's first tip: guest blogging for links. If you own a business-focused website, you're probably an expert at something. That means other people will be inte...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Winning-Links-for-New-Websites/</guid>
</item>
<item><title>Internet Marketing Strategy: Going Inbound</title>
<pubDate>Mon, 12 Mar 2012 08:00:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Internet-Marketing-Strategy-Going-Inbound/</link>
		<description><![CDATA[There is a lot of talk around the major blogs about inbound marketing. As a strategy, inbound marketing plain and simply rocks. Its easily the most superior method of marketing your business there is. The problem is that few people are bothering to explain what inbound mrketing is or giving you any sort of primer on how to do it -- so thats what Im going to do now.]]></description>
		<content:encoded><![CDATA[First, a definition: Inbound Marketing is the convergence of content marketing, social media marketing, and search engine optimization (from my article What Is Inbound Marketing). Going one step farther, inbound marketing is all about turning yourself into the undisputed authority in your market. It's about becoming so overwhelmingly recognized in your market that people will literally line up to do business with you over and above anyone else, at the same time that you're charging many times more than anyone else. Outbound marketing is about advertising. The problem is that anyone can adverti...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Internet-Marketing-Strategy-Going-Inbound/</guid>
</item>
<item><title>Give Your Blog a Fighting Chance</title>
<pubDate>Thu, 08 Mar 2012 17:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Give-Your-Blog-a-Fighting-Chance/</link>
		<description><![CDATA[With so many blogs on the Internet competing for attention, what can you do to make sure that yours stand out? At the very least, you can try to avoid making mistakes. Better, you can take the tips that tell you what NOT to do and turn them around into things you SHOULD do.]]></description>
		<content:encoded><![CDATA[Recently I read Neil Patel's piece on mistakes that will bury your blog posts. It occurred to me that warnings like  don't forget  do not get remembered well. So let's look at his list of mistakes, and turn them around so you know what you should be doing to avoid those mistakes. Patel starts with the first thing most readers of your blog posts will see - your headline. They'll see this long before they arrive at your website. It's picked up and displayed on the search engine results page, in feed readers, subject lines, and even links included on social media sites, if you've structured your ...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Give-Your-Blog-a-Fighting-Chance/</guid>
</item>
<item><title>The Problem With Your Website</title>
<pubDate>Mon, 05 Mar 2012 08:00:04 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/The-Problem-With-Your-Website/</link>
		<description><![CDATA[I get emails and calls all the time from people asking me how they can get more traffic to their site. Often, in about five seconds of looking at their site and talking to them on the phone I come to one undeniable conclusion: the problem isnt that they arent getting enough traffic. It's something else -- something that they might not want to hear.]]></description>
		<content:encoded><![CDATA[I'd wager the same thing could be said of your site. Almost never do I see a fantastically designed site that has proper traffic and lead conversion steps in place that also doesn't have enough traffic. Not only that, but spending time, money, and effort on driving traffic to a site that can't convert that traffic into leads and sales is a waste. Let me give you an example of what I'm talking about here. Let's say that, with your various advertising and traffic generation methods, you're spending two thousand dollars a month, and for that you're getting 20,000 visits to your site. I understand...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/The-Problem-With-Your-Website/</guid>
</item>
<item><title>How Well Does Your Website Work for You?</title>
<pubDate>Tue, 21 Feb 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/How-Well-Does-Your-Website-Work-for-You/</link>
		<description><![CDATA[Is your website doing its job? Before you can answer that question, you need to know the answer to a different one: what, exactly, IS its job? Once you know what it's supposed to do, you can consider the issue of how it does it.]]></description>
		<content:encoded><![CDATA[The answer to these questions might be less obvious than you think. For example, you may think your site's job is to win conversions. But what constitutes a conversion? If you sell products, you might think that only visitors who make a purchase count. But what about someone who signs up to receive your newsletter or catalog? They could make a purchase in the future - perhaps even in the very near future. Shouldn't they count in some way as well?  In discussing this issue, Mike Fleming writing for Search Engine Guide noted that you not only need to lay out  the ultimate reason the website exis...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/How-Well-Does-Your-Website-Work-for-You/</guid>
</item>
<item><title>7 Secrets to Spreading Your Influence for More Traffic and Sales</title>
<pubDate>Wed, 08 Feb 2012 08:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/7-Secrets-to-Spreading-Your-Influence-for-More-Traffic-and-Sales/</link>
		<description><![CDATA[When it comes right down to it, the best customers, those that are the easiest to “sell” your products or services to, are those that find you and decide on their own that youre the best in their field. They have decided, before they even contacted you, that they wanted to do business with you over and above any competition that you might have. People that come to you like that will nearly always be your best customers. The question becomes how to actually accomplish that.]]></description>
		<content:encoded><![CDATA[How can you be perceived in your market as the best in your field? How can you get customers to come to you already expecting to write you a nice fat check? An example to prove my point: Let's say you need to visit a surgeon to have something done. It's important that you get it done, but this isn't emergency surgery, so you have time to do some research. In your area are two doctors. The first is a little cheaper, and you can't find anything bad said about him. The second, however, is an internationally recognized expert in the exact type of surgery you need done. He is a bit more expensive, ...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/7-Secrets-to-Spreading-Your-Influence-for-More-Traffic-and-Sales/</guid>
</item>
<item><title>How A Cheap Hamburger Brought Top Search Rankings And Incredible Traffic</title>
<pubDate>Mon, 06 Feb 2012 15:30:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/How-A-Cheap-Hamburger-Brought-Top-Search-Rankings-And-Incredible-Traffic/</link>
		<description><![CDATA[Can you imagine paying $1,000,000.00 for a measly hamburger and soda? Is there any possible way that you would ever, for any reason, pay such an exorbitant sum? What I am going to do is prove to you that asking you to pay that amount of money for a hamburger would actually be a bargain. Im going to set up a situation where youll happily pay that much and more. Not only that, but Im also going to explain why you might be focusing on all the wrong things with your marketing efforts.]]></description>
		<content:encoded><![CDATA[You see, I get clients all the time where a meeting will start with them proudly talking about their large social media presences, viral marketing efforts, traffic to their blog, and so on. All of those things are good, of course, but not if they miss the point. If you are running a business, then the point of that business is to turn a profit.  The only way to do that is to get customers (duh). Therefore, any marketing activity that isn't generating more customers for your business is a waste of time and money. The thing is, often it simply requires the correct framing of your activities so t...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/How-A-Cheap-Hamburger-Brought-Top-Search-Rankings-And-Incredible-Traffic/</guid>
</item>
<item><title>Why Local Businesses Should Use Facebook</title>
<pubDate>Wed, 28 Dec 2011 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Why-Local-Businesses-Should-Use-Facebook/</link>
		<description><![CDATA[Facebook may not replace your website or other ways of getting the word out about your business, but it supplements them well. For some purposes, it works even better than e-mail. Why? It's a matter of attitude – not yours so much, but the attitude of your customers.]]></description>
		<content:encoded><![CDATA[I was reminded of this recently when getting together with my closest friends and family for Christmas this year. We don't all celebrate the same holiday, so we've made a few compromises in our customs - latkes for brunch on the day before Christmas, watching a movie on the DVD player, and a (non-Chinese) dinner out. That last item presented a bit of a hurdle. We wanted a nice dinner, but what's open for dinner on Christmas Eve? Facebook came to the rescue. One of my nearest and dearest friends had friended a well-loved local restaurant. I hadn't; while I enjoy the food, it's too expensive for...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Why-Local-Businesses-Should-Use-Facebook/</guid>
</item>
<item><title>More Tips to Reduce Shopping Cart Abandonment</title>
<pubDate>Wed, 23 Nov 2011 08:00:12 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/More-Tips-to-Reduce-Shopping-Cart-Abandonment/</link>
		<description><![CDATA[In my previous article, I discussed a number of features you can include in your e-commerce website's shopping cart to help reduce the rate of shopping cart abandonment. With holiday shopping here and online shopping cart abandonment rates around 75 percent, I thought you'd appreciate more tips to help get your customers all the way through the checkout process.]]></description>
		<content:encoded><![CDATA[As with the previous article, I've drawn these tips from the very awesome infographic created by Monetate and picked up by Search Engine Land. While the earlier tips focused specifically on shopping cart features, in this article I'll be looking primarily at aspects of your website that shoppers will find before they even get to the first page of your cart. As Monetate did, I'll present my tips in the form of  dos and don'ts.   We'll start with a few things that you shouldn't do. And the first of these will probably drive you crazy. Do not force shoppers to register before making a purchase. I...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/More-Tips-to-Reduce-Shopping-Cart-Abandonment/</guid>
</item>
<item><title>Reduce Shopping Cart Abandonment This Holiday Season</title>
<pubDate>Tue, 22 Nov 2011 12:30:09 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Reduce-Shopping-Cart-Abandonment-This-Holiday-Season/</link>
		<description><![CDATA[According to multiple online sources, the shopping cart abandonment rate this year topped 75 percent. If you run an e-commerce site, you're probably seeing evidence of those numbers yourself. With holiday shopping in full swing, you'll be glad to hear that you can improve the percentage of carts that make it all the way through the checkout process.]]></description>
		<content:encoded><![CDATA[SeeWhy recently quoted a Forrester report on the top five causes of shopping cart abandonment. These included too-expensive shipping and handling; not being ready to purchase the product; a desire to compare prices on other sites; the product's price being higher than the shopper was willing to pay; and a desire to save products in the cart for later consideration. While you may not be able to address all of these issues, you can address many of them (and others) with proper shopping cart design and layout. Monetate posted an awesome shopping cart abandonment infographic that Search Engine Lan...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Reduce-Shopping-Cart-Abandonment-This-Holiday-Season/</guid>
</item>
<item><title>Get Your Facebook Ad Noticed</title>
<pubDate>Tue, 08 Nov 2011 08:30:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Get-Your-Facebook-Ad-Noticed/</link>
		<description><![CDATA[When you're advertising on Facebook, you're trying to stand out in a sea of noise. You need lots of ideas to make your ad for you website seem fresh, new, appealing, and click-worthy. Here are a few you can try.]]></description>
		<content:encoded><![CDATA[You can check out Noran El-Shinnawy's full piece on this topic over at Search Engine Watch. I'd recommend you try all of the ideas in rotation, and test to see which ones attract the most clicks. If one approach doesn't seem to be working, don't be afraid to try a different one. With Facebook, it's important to try to keep things fresh.  Facebook ads give you a space for a thumbnail image. Stumped for an idea of what to use? Keep it simple and use text against a white background as your image. You can even use white text on a colored background. Boil down your message into four words or less, ...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Get-Your-Facebook-Ad-Noticed/</guid>
</item>
<item><title>Information Seekers are Buyers, Too</title>
<pubDate>Fri, 04 Nov 2011 12:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Information-Seekers-are-Buyers-Too/</link>
		<description><![CDATA[I've heard sellers of all kinds, from artists selling at craft fairs to owners of e-commerce websites, complain about visitors who look but don't buy. They seem to consider these “looky-loos” a waste of time. If that's your perspective, keep reading; you just might change your mind.]]></description>
		<content:encoded><![CDATA[So you get visitors who are  just looking.  What, exactly, are they looking for? Brent Chaters, writing for Search Engine Journal, noted that it's been common knowledge for a while that roughly 10 percent of searches are navigational in nature, 10 percent are transactional, and the other 80 percent are informational. So one in ten search engine users are trying to find a particular website, another one in ten want to make a purchase, and all of the rest just want to do research...and all of the latter seem to end up at your site, right? The answer to one question naturally leads to the next qu...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Information-Seekers-are-Buyers-Too/</guid>
</item>
<item><title>Convert Visitors with Content</title>
<pubDate>Tue, 25 Oct 2011 16:30:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Marketing-Help/Convert-Visitors-with-Content/</link>
		<description><![CDATA[Everyone wants visitors to convert. Depending on the organization, that could mean bookmarking the site, subscribing to the newsletter, purchasing the product or service, registering for an account, donating to the charity, or what have you. But visitors won't make the effort unless you make an effort.]]></description>
		<content:encoded><![CDATA[What exactly do I mean by that? Stoney deGeyter uses the analogy of being in the middle of a brick-and-mortar store without any sales assistants around to help.  Looking up and down isles, not finding an available employee within driving distance, I get the urge to shout, 'I'm going to steal something!' just to see if anyone cares.  I can do him one better than that. Stuck in a store with employees that won't help, I'll walk right out the door and go visit their competitors, who are more than willing to give me all the assistance I need. So think about that for a second. If I'll go to the effo...]]></content:encoded>
<category>Website Marketing Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Website-Marketing-Help/Convert-Visitors-with-Content/</guid>
</item>
</channel>
</rss>

