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<title>Yahoo Optimization Help - Search Engine Optimization Tutorials</title>
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<description>Yahoo Optimization Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
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<lastBuildDate>Fri, 25 May 2012 18:20:08 -0400</lastBuildDate>
<pubDate>Fri, 25 May 2012 18:20:08 -0400</pubDate>
<item><title>Yahoo Layoffs Beginning This Week</title>
<pubDate>Tue, 03 Apr 2012 15:30:03 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Layoffs-Beginning-This-Week/</link>
		<description><![CDATA[Yahoo's new CEO, Scott Thompson, appears set to leave his mark on the troubled search company. Many in the media reported plans for massive layoffs at Yahoo starting the middle of this week, followed by restructuring next week.]]></description>
		<content:encoded><![CDATA[Kara Swisher broke the story at AllThingsD, citing unnamed insider sources. Though Yahoo employs around 14,000 people, she noted that  thousands of employees  could be laid off. The layoffs are apparently the upshot of a series of meetings Thompson held with top management at the end of March.  What will Yahoo look like after the layoffs? Swisher described the goal as  a drastically slimmed-down organization with a focus on media, advertising and new but unclear 'future' initiatives.  To that end, the layoffs will mostly affect those employed in the product, research and marketing units of Yah...]]></content:encoded>
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<item><title>Jerry Yang Resigns from Yahoo</title>
<pubDate>Wed, 18 Jan 2012 17:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Jerry-Yang-Resigns-from-Yahoo/</link>
		<description><![CDATA[After 17 years, it comes down to this. In a surprising move, Yahoo co-founder Jerry Yang resigned from his position on the search company's board of directors – and from all other positions within the company. This resignation is effective immediately.]]></description>
		<content:encoded><![CDATA[Yahoo's announcement of Yang's resignation notes that Yang also resigned from the boards of Yahoo Japan Corporation and Alibaba Group Holding Limited. It also includes this excerpt from a letter Yang wrote to Roy Bostock, Yahoo's chairman of the board:  My time at Yahoo!, from its found to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo!  Yang also expressed enthusiasm for the appointment of Scott Thompson as Yahoo CEO two weeks ago. Yang's resignation crowns a tumultuous f...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Hires PayPal President for CEO</title>
<pubDate>Thu, 05 Jan 2012 13:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Hires-PayPal-President-for-CEO/</link>
		<description><![CDATA[Yahoo officially named PayPal president Scott Thompson to take over as its CEO. Thompson brings a deep knowledge of technology to this challenging position. Will it be enough to get the beleaguered search company back on the right track?]]></description>
		<content:encoded><![CDATA[You can read Yahoo's official announcement here. It's interesting to note that Thompson was a dark horse for this job; many outside observers didn't have him on any of their lists. He clearly brings a different perspective from his predecessor, Carol Bartz, who was abruptly fired a few months ago.  Let's start with his background. Kara Swisher notes that Thompson is a  genuine Internet geek.  He became president of PayPal in early 2008, coming to that position after serving as the company's CTO, charged with handling its information technology, product development, and architecture. He worked ...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Backing Off of Asian Interests?</title>
<pubDate>Thu, 22 Dec 2011 17:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Backing-Off-of-Asian-Interests/</link>
		<description><![CDATA[With stories of Yahoo's next possible move emerging almost weekly, it's hard to know what to take seriously. The latest news states that the beleaguered search company is thinking about selling its interests in Alibaba and Yahoo Japan.]]></description>
		<content:encoded><![CDATA[The New York Times offers the most complete coverage of this story. As currently being considered, it would not be an outright sale. The complicated deal would net Yahoo about $17 billion in cash and allow it and its partners to avoid having to pay taxes on it. According to the Times, the terms of the deal involve Alibaba and Softbank (the major stakeholder in Yahoo Japan) setting up new subsidiaries consisting of both cash and operating assets which Yahoo wants to run.  Yahoo would swap out most of its stake in Alibaba and all of its stake in Yahoo Japan for these subsidiaries, effectively se...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo`s Biggest Worry: Alibaba, or Facebook?</title>
<pubDate>Fri, 02 Dec 2011 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoos-Biggest-Worry-Alibaba-or-Facebook/</link>
		<description><![CDATA[Much news has been circulating this week about those hoping to buy part or all of beleaguered search engine Yahoo. Even as overseas interests make a play, though, Yahoo's biggest concern might come from much closer to home.]]></description>
		<content:encoded><![CDATA[A Washington Post video reported that China's Alibaba is preparing to make a bid for all of Yahoo. The Chinese e-commerce company, run by Jack Ma, has long wanted to buy back the 40 percent stake that Yahoo owns in it. The bid, for $20 a share, would value the venerable search engine at $25 billion. Eric Jackson, a major Yahoo shareholder and founder of Ironfire Capital LLC, thinks that price is too low. If that name sounds familiar, it's because Jackson let an investor revolt back in 2007 that led to a change in the CEO. But despite his reservation about the low price, in the video, Jackson n...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Site Explorer Merged With Bing</title>
<pubDate>Mon, 21 Nov 2011 16:30:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Site-Explorer-Merged-With-Bing/</link>
		<description><![CDATA[“So long, and thanks for all the links.” That's just one of the many comments Yahoo received on its blog announcing that today, it would be merging its popular Yahoo Site Explorer tool with Bing Webmaster Tools. Many SEOs seem to feel like they're saying good-bye to an old friend.]]></description>
		<content:encoded><![CDATA[The  death  of Yahoo Site Explorer has even inspired a eulogy over at SEOMoz by Michael King, to say nothing of write-ups at Search Engine Watch and Search Engine Land, among other places. The tool was born in September 2005. What is it about the closing down of a five-year-old tool that brings on nostalgia in SEOs? Quite a bit, when the tool was YSE. Many SEOs started their career with this tool. It was free, after all, and at the time it came out, users couldn't get the kind of information it offered without paying through the nose. Not only did YSE give you complete information on your own ...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Alters Search Page Layout for Holidays</title>
<pubDate>Wed, 16 Nov 2011 16:30:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Alters-Search-Page-Layout-for-Holidays/</link>
		<description><![CDATA[When you're already on the ropes, it can't hurt to try something new. That seems to be the attitude over at Yahoo. Hot on the heels of their Livestand mobile digital magazine, the venerable search engine made major changes to its search results for two things that users look for the most at this time of year: recipes and gifts.]]></description>
		<content:encoded><![CDATA[It's been a long time since I've even thought about preparing a holiday feast, but I know friends for whom it just wouldn't be a real celebration without inviting friends and family over for a big meal. So when I saw Matt McGee's article on Search Engine Land about the changes Yahoo made to enhance the user experience of searchers looking for recipes, I knew I had to try it out. So I popped right over to Yahoo and began searching for holiday recipes. I performed several searches, but I'll use my search for  diabetic apple recipes  as my example. (Hey, why should we get left out of all the holi...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Releases Livestand Magazine for iPad</title>
<pubDate>Thu, 03 Nov 2011 12:00:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Releases-Livestand-Magazine-for-iPad/</link>
		<description><![CDATA[What do Yahoo and magazines have in common? They may be on the ropes, but they're not quite dead yet – they just need to adapt to the times. With this week's release of Yahoo Livestand for the iPad, the beleaguered search engine hopes to attract readers and advertisers to what it still has to offer.]]></description>
		<content:encoded><![CDATA[Livestand, a free magazine available only on the iPad currently, will pull from Yahoo's website and other publishers to deliver content to suit each user's interests. Yahoo noted that that Livestand currently includes  more than 100 popular titles and topics, including content from...ABC News, Bonnier (Parenting), Forbes, and Source Interlink Media (Bike, Powder, Surfer),  and clearly plans to add many more. Livestand itself is available for free from Apple's App Store. Yahoo also maintains a website, http://livestand.com, and a Facebook page, http://www.facebook.com/livestandfromyahoo, for th...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Many Question Google`s Intent in Bidding Wars for Yahoo</title>
<pubDate>Mon, 31 Oct 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Many-Question-Googles-Intent-in-Bidding-Wars-for-Yahoo/</link>
		<description><![CDATA[The bidding wars for Yahoo got a bit more interesting this week, as Google has now been added to the list of potential suitors that already includes Microsoft. While some believe Google has legitimate intentions of purchasing Yahoo to increase its power in the tech industry, others believe the companys involvement in the bidding process may just be a ploy to drive up the price to help weaken competitors in the long run.]]></description>
		<content:encoded><![CDATA[Earlier this week, the Wall Street Journal cited unnamed sources to report that Google has solicited the help of two or more private equity firms to aid in the bidding for Yahoo.  Several reports had already discussed Microsoft's interest to offer a new bid for Yahoo in recent weeks, and it appears as if Google has been paying attention.  While Google's discussions with private equity firms are not entirely formal as of yet and lack a true proposal, the move does show that the company refuses to sit still as its competition remains active. As for Google's intentions, analysts are split.  Some ...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Profit Beats Estimates</title>
<pubDate>Wed, 19 Oct 2011 15:30:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Profit-Beats-Estimates/</link>
		<description><![CDATA[Despite its various market woes, venerable search engine Yahoo can still pull small surprises out of its hat. Its latest financial report showed some bright spots in an otherwise dismal picture for the embattled company's future.]]></description>
		<content:encoded><![CDATA[Demand for advertising on Yahoo's network was stronger than expected, which enabled the company's third-quarter profit to exceed analysts' estimates. On average, they projected a profit before some costs of 17 cents a share, but Yahoo reported 21 cents a share. Unfortunately, the rest of the report wasn't quite so rosy. Sales, for example, dropped more than four percent to $1.07 billion, which at least matched the average estimate. Another bright spot in Yahoo's financial report came in the form of a continued agreement with Microsoft. This revenue per search agreement, originally scheduled to...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Whither Yahoo?</title>
<pubDate>Wed, 12 Oct 2011 16:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Whither-Yahoo/</link>
		<description><![CDATA[Ever since Yahoo chairman of the board Roy Bostock fired Yahoo CEO Carol Bartz (by phone, no less), everyone in the industry seems to be wondering what the venerable search engine will do next. Here's a run-down of possibilities.]]></description>
		<content:encoded><![CDATA[If you're looking for a starting point, we covered Bartz's dismissal and even discussed possible Yahoo buyers () last month. A few new pieces of information have come to light since then, including one or two interesting rumors that should give all interested parties some food for thought. First, I'll share some disappointing, albeit not surprising, news for Yahoo fans. Internet ranking company comScore just released its September 2011 search engine rankings for the US. They paint an ugly picture for Yahoo. The venerable search engine lost nearly an entire percent point when compared to its st...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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</item>
<item><title>Yahoo May Be Up For Sale</title>
<pubDate>Fri, 09 Sep 2011 14:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-May-Be-Up-For-Sale/</link>
		<description><![CDATA[Hot on the heels of news that Yahoo fired Carol Bartz, its CEO, come stories that the company is putting itself up for sale. Whether or not this is true, these rumors have excited fresh speculation as to who might be interested in buying the beleaguered Internet firm.]]></description>
		<content:encoded><![CDATA[The venerable search company, older than Google but clearly beaten by the latter in market share, now looks ready to throw in the towel. Despite founder Jerry Yang's insistence that Yahoo is not up for sale, no reasonable observer believes the company will continue forward in its current state. Yahoo is hiring advisory firms and strategic investment bankers to help them decide what to do next. Some cite Allen  amp; Co. as a likely hire; that firm is currently advising AOL and many other tech and media firms. Despite initial appearances, Bartz was far from the only problem at Yahoo. There's eno...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo CEO Carol Bartz Fired by Phone</title>
<pubDate>Thu, 08 Sep 2011 08:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-CEO-Carol-Bartz-Fired-by-Phone/</link>
		<description><![CDATA[With more than a year to go on her contract, Yahoo CEO Carol Bartz received a phone call on Tuesday from Yahoo chairman of the board Roy Bostock firing her from her position. While Bartz was officially fired “without cause,” analysts point to communication issues and mishandling of Yahoo's assets as reasons the executive was let go.]]></description>
		<content:encoded><![CDATA[Hired in 2009, Bartz's goals included growing Yahoo's share of the search market, or at least halting its decline against rival search engine Google; growing Yahoo's revenues; and managing Yahoo's Asian assets, including its 43 percent stake in Alibaba. With Yahoo's stock surging soon after news of her dismissal, it's clear that she has failed on all three counts. Still, it would have taken someone with the genius of Steve Jobs to turn the besieged Internet company around. The nail in the coffin may have been the fatal miscommunication over Alibaba's ownership of Chinese electronic payment com...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Site Explorer Merging with MWT</title>
<pubDate>Fri, 22 Jul 2011 08:30:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Site-Explorer-Merging-with-MWT/</link>
		<description><![CDATA[Say good-bye to Yahoo Site Explorer. The essential tool for webmasters looking to optimize for the Yahoo search engine seems to have become redundant. Both Microsoft and Yahoo stated that YSE will be shut down later this year, and encouraged switching to Microsoft Webmaster Tools.]]></description>
		<content:encoded><![CDATA[In a post on Yahoo's search blog, Herman Minocha, the product manager for Yahoo Site Explorer, acknowledged that a year ago his company said that they would continue to support and extend the service, even after completing the transition to Microsoft-powered searches. However, after input from users and the team from Bing Webmaster Central, the companies realized that  Having two webmaster portals for a single source for organic results does not add enough value,  Minocha noted. So when, exactly, will this shutdown take place? Minocha says that it will happen  once all markets are transitioned...]]></content:encoded>
<category>Yahoo Optimization Help</category>
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<item><title>Yahoo Stockholders Growing Impatient</title>
<pubDate>Fri, 24 Jun 2011 08:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Yahoo-Optimization-Help/Yahoo-Stockholders-Growing-Impatient/</link>
		<description><![CDATA[Yahoo's stockholders know that the company's recovery will be long and slow, but at the annual shareholder meeting this week, they began to show signs that they were growing impatient with the process. With much of its search technology a Microsoft concern and much of its value in its Asian assets, what kind of future does the venerable but battle-scarred technology firm face?]]></description>
		<content:encoded><![CDATA[One indication of stockholder impatience was their approval of Yahoo CEO Carol Bartz and Chairman Roy Bostock's re-election to the board. Stockholders approved their re-election with about 80 percent of the votes. That sounds like a huge margin, until you consider that all of the other directors got at least 90 percent.  While Bostock said at the meeting that  We are confident that Yahoo is headed in the right direction,  some stockholders aren't quite so sure. True, Bartz has cut costs, doing such painful things as cutting jobs and even forming a partnership with longtime rival Microsoft. Des...]]></content:encoded>
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